Influence School

Let's talk about social media here. When it comes to videos, YouTube and Facebook have two different purposes, and we can't deny that YouTube is the king of videos. Here's why Facebook is going to fail at their attempt to become the next YouTube. Tune in as Nate Woodbury discusses why it's going to happen.

Here's the crazy thing. Sorry guys. We're just having a little chat that doesn't relate. So, I did a campaign. I was putting on an event in Seattle. And I did a face... But the reason I did an event in Seattle was because I knew nobody there. And I wanted to really test out Facebook. So, I put on an event and I advertised on Facebook and I filled the event. Like not... Like I got enough that it was a profitable event. Something like "Great, Facebook Ads work." So, then I put on an event in Denver and I put way more budget into Facebook. And Facebook did not give me one participant. -Wow. -It's like... It just not really not consistent, not reliable. I haven't figured it out. And I... Alright. Back to films. If you're watching this video, you know what this topic is about. We're talking about why Facebook is guaranteed to fail. Oh yeah. You going to want to pay attention. -Facebook? the whole Facebook mothership? -Yeah,Facebook's going down. -Oh, I thought you just met something else that we'll talk about right now. -Alright. We'll just jump in. So, the actual title is Facebook video is going to fail. -Yeah. You like talk about the entire organization is going... -I do think... That they bought Instagram and Instagram is on the rise. So, that's that's kind of like a saving grace. But but Facebook itself is actually stopped growing. But let's actually pull in the reins a little bit. -As you says, we're going to tighten the focus. -Facebook video. Facebook video, I really think is already failing. And I don't think it's...

-Now, when you say Facebook video, you got to be clear. Because to me even... Are you talking about Facebook video in capital letters like it's a thing? Or do you mean just people posting videos on Facebook? -Okay. So, YouTube is the king of video. Do you agree? -Absolutely, 100%. So, if we agree that YouTube is the, the YouTube King. Facebook wants to become... -YouTube is the YouTube King? Is that... I agree. -The video King. -Yes. Okay. -If YouTube is the video king, Facebook wants to become the video king. -Do they? They've announced it. A Mark Zuckerberg and years passed saying that "In the next five years, YouTube's going to be primarily..." Sorry, Mark Zuckerberg said that, "In 5 years, YouTube is going to be primarily video. We're going to dominate." -Facebook's going to be primarily video? -Yeah, yeah. -He's on a tear today ladies and gentlemen. Because you're so passionate. -Hopefully my editing team didn't make me look like an idiot there. Clearly, I know what I'm talking about. -Just leave it. Yeah, anyway. -Alright. So, whatever I said there, hopefully you understand. Mark ZuckerBerg said that in the next five years Facebook is going to be the video king? The king of video? -That's what I said. -You said, YouTube is going to be... -Anyway, so what is that supposed to mean. -If people are still watching this video by this point. Facebook wants to be YouTube. -Okay. -Okay? And so, they're trying but they're never going to be able to catch up. Here's a big reason why. Search engine. Do you know what a search engine is? -Yes I do. -Search engines are valuable. And YouTube's is an amazing, amazing search engine. Think about it. If you want to find a video on YouTube, do you think you'll have a pretty good chance of finding what you're looking for? -Well yeah. Yes, of course. -You can find whatever you want. A tutorial on anything. -As long as someone has actually put it out there. -Yeah. -Yeah. -If you've seen... If you've seen a video in the past on YouTube and you wanted to like, "Oh Nate you got to see this video." -Oh yeah. With... -Would you be able to find it? -Yeah, yeah. It is variant. -You can find it. -Yeah. -What if the video is posted five years ago. -I know where you're going. -Okay. So, Facebook. You saw this... -Has no no functionality. -2 weeks ago. 2 weeks ago you saw this hilarious video on Facebook and you wanted to show it to me. How would you, how do you find it? -Well I would try to use the same search terms that I might on Google, right? You know I'm put in the things that I remember that kind of describe the video. Would that? -Have you tried it? -I must say no. -I've tried it. It doesn't work. Their search engine is a piece of garbage. They just don't have a search engine. -That's because... Yeah, there's no search engine that... Yeah. Like, you're right. There's no. I agree. Because they have to search so many things. Video is just one thing that's on their deal. They've got all the other nonsense going on. Yeah. -So, all the words that I put here is that YouTube's search engine is amazing, it's pretty much untouchable. It's so good and it just keeps getting better. -Well and that's because... And may I just say I've learned that the search engine, they transcribe the videos, right? So, I mean, even words that are said in videos are put into the whole pot of searchable terms, right? -Absolutely. Whereas I can... Because Facebook is a really good marketing platform. They really learn what people's interests are. What their likes are from their social activity. And their footprint and what they buy and on all the cookies that are everywhere. So, they have a lot of information but they're not trying to categorize your content as a way of it's not a content distribution platform.

Whereas... Think of YouTube as like this amazing library or cataloging system that can take... I mean think about the the 60 bajillion gigawatts of... -Yeah. -Start storage feature. -Sure. -I'll...Tthink of all the information that's uploaded everybody YouTube and yet YouTube has a system of just organizing everywhere that people can find exactly what they want. And then... But think about all the billions of minutes or whatever of content that's uploaded to Facebook each day. It's just put on top of a big pile. And this pile just continues to grow and it's just buried and no one can find anything. -That's a good point. Okay, yeah. In terms of video... -How could Facebook ever fix that? -Boy. They have to buy YouTube. -Yeah, they can't do that. Google owns YouTube. YouTube's big and is that so... YouTube was an amazing search engine. And then they backed by Google. They're untouchable. -Thanks for coming. -Okay, so Facebook is creating video features like YouTube. But it's kind of in beta. Especially they have... Okay, here this is another big reason. YouTube is successful for a huge, huge thing in addition to their search engine, they have a partnership program. -Yeah. So, if I create content for YouTube to distribute and YouTube then advertises and makes money... -You split the money. -...they give me 55% of the the revenue. -Right. -They share. They give me the larger portion of the revenue. -Yeah. -So now Facebook, they're a huge advertising platform. -Right. They keep 100% of that. -Right, yeah. That's what sucks about that. I have all these people on Facebook that follow me and see my things and I get nothing out there. -Getting advertised, too. -Right. -Now, Facebook is now initiating a beta program for a partner program. -Well. -Okay, it hasn't applied to me. I have a friend that's big enough on Facebook. That she's tried it out. And she has good things to say about it. But in order for that to really work, they would have to take their 100% of they're currently keeping and it compete with YouTube. They'd have to then give away 55% so they'd have to cut their own revenue in half... -Right, yes. -...in order to compete with YouTube. Do you think Facebook will really do that? -That is because they don't get anything in return above what they're already getting. And they're literally taking away 55% of what they... Of their worth and their value. -It would. In order for it to be worth it to me, they would have to do that. They'd have to start giving me the same thing that YouTube gives. 55%. And it's never going to happen. -The only thing that they could count on is that somehow, you know, knowing that you can make of this money... Them... You know, they'll raise you know, their entire user base and members and partners would grow. But they already have over a billion people. I mean, how many people left on the planet. -My next point is that Facebook is not growing. -Oh, that's kind of what I'm saying. -Yeah, they're not growing by users where YouTube actually still is. -Yeah. -Facebook did buy Instagram, Instagram is growing. Here's another point to consider. YouTube is a video platform. It's not a social platform. We don't... You and I don't really communicate interact. -And there's comments and things. -But it's related specifically to the video. It's kind of like Amazon reviews. Yeah you can comment and leave feedback... -Right -...you don't socialize there. -Right, correct. -Facebook is not a video platform. So for them to try and be a video platform... They're a social platform. -Yeah, it's where we go to socialize. But I'm... When I go to Facebook, I'm not thinking about "I want to find a video." I might watch a video because it just might be something that a friend did. I rarely watch the videos on Facebook. Other people do. Other people watch more videos than I do on Facebook. But they're not they're going there for maybe a video. But also a picture, for a comment. They want to communicate. They want to get updates with their friends. You know, when do... Facebook live, that's... But that's socializing. -Right. -It's..

Anyway... So, it's it's different. Facebook's a social platform. -Yeah. -We called YouTube social media but it's it's way less social. It's way more of video. -It's way more media. -Yeah, Media. Takeout, yeah. Okay. I want to wrap this up with one... I have a friend that would disagree that Facebook video is going to die because she... A year ago, she was making 500,000 a year from posting videos on Facebook. This year, she's geared up. She's probably going to round out at a million dollars this year. -This is... These are leads for her business? This is directly from... -She makes minute-long foodie videos where there's a camera sitting above and recipes and eggs getting mixed... -Yeah. -...and coming out of the oven in one minute. She posts the video to Facebook and then when people want to download the recipe they'll go over to her blog and on her blog as ads. -Oh. -So she makes a lot... She gets... -But again, it is from... That's another source. It's not directly from Facebook. -So she's the one that is in the beta program and is testing out things with kind of a Facebook Partner Program. So, I'm just I'm throwing it out there. That while I have my opinion that Facebook video is going to die. I think that the Rachael of the stay at home chef, I think that she would disagree. She probably have a lot of counter arguments about why Facebook video is amazing. So take that for what it's worth. Hopefully you found this video helpful. -I know I did. Just from a user and a producer perspective. Yeah. -So, if you enjoy hearing my biased opinions about things then you definitely should subscribe. And if you enjoy his comic relief and poking fun of each other as we like to do then we'll see you tomorrow.

Are you a YouTuber or an aspiring YouTuber? Ever feel lost on what the best way is to edit videos? Listen closely, here are some software and tips on what professional YouTubers use to edit their videos. Nate Woodbury, the YouTube Producer, is going to discuss this in today's episode so tune in to learn more about it!

Scott, I got a question for you. -I have an answer. Domain. -Close. -Really? What do YouTubers use to edit videos. Like what software? -I have a couple of ideas because I've used them myself. Do you want me to answer now or wait for this cool open music.... -Yeah. Just wait a few seconds and then we'll tell you. Okay. So, I am a YouTuber, you're a YouTuber. -Yes. And we know a whole lot of YouTubers. So we know what they use to edit their videos. So, there are 3 main answers. First one... -First one, Filipinos. -That's not the main answer. -That's my answer. -Right. Because that is the exact answer. "What do you use to edit your videos?" Filipinos. -But we're talking software. -Okay. So, software, there's iMovie and Final Cut Pro. Both Apples... -True. -Both Apple versions. -Yep. iMovie is the free one that comes on the phone or the Mac and then Final Cut Pro. Cuts a three hundred dollar one-time upgrade. Which is pretty cool. And then there's Adobe Premiere. -Mm-hmm. I know people that use all of them. Like there's some that... Because iMovie is just so simple. And they think that Final Cut Pro is more complicated. Because it has a few more... It basically, it takes the throttle off. -It has less automation. Final cut pro. You know what I mean? Like, if iMovie takes some steps and just makes them gives them names, you know. -Yeah. -Final Cut Pro con it gives you more the ability to tweak and do anything and things yourself. -And that would definitely be the difference between Final Cut Pro and premier. I'll just give you specific examples. So, if I'm... if I'm filming on green screen and I want to you know, then key out that green background and replace it with something else, in Final Cut Pro it's like a couple clicks. It just does it for me. I don't have to go in and fine-tune all these things because it just... And it does a really good job. But if I try and do the same thing in Premiere, I've really got to take a lot of time to fine tune and tweak. And I do have a lot more control. -Mm-hmm -But it I can't get it as good. Now, I've had my team in the Philippines use premier and they know how to fine-tune it and they can get it to look really really good. But when I do it in Final Cut Pro it's... It's just, it's just as good and it's... -They're not using Mac's over there. -That's right. So, that's why they use premier. -Yeah. And we just don't do a whole lot of green screen anyway. But that was just a side note.

So, what I've used, I started using iMovie and it was great. And then I upgraded to Final Cut Pro. One of the biggest upgrades is there is a throttling that is taken off. iMovie runs slower and processes and renders slower than Final cut pro. They just throttle it down because it's their free version. -Yeah. And if you're going to deal with layers, meaning you've got camera A, camera B, you've got this audio, this audio and you want to put in a background image or a text overlay. In iMovie, you're limited to how many layers you can have. -That's true. Yeah. -I remember what number but it's it's only a couple. -Yeah, yeah. -But there's no limit in Final Cut Pro. There's obviously no limit in Adobe Premiere. Now, a lot of YouTubers that are doing a lot more color correcting and that are doing more cinematic stuff. Majority of them, not all, but majority of them, they lean towards Adobe Premiere. -Mmm. -So, you know, take that into consideration. I know that the Devin Supertramp for example. They do a lot of color correction and post-production. And they film on big, you know, red cameras. What are they? The red dragon. Whatever they are. That cost like 80 grand for one camera. I don't filming an 8k. I guess if you're going to do that, you need to go with premiere, I guess. That's it I would say. -I would imagine most people watching this are kind of individual entrepreneurs or maybe just getting started or things like that. You're going to you know, film on a DSLR camera like this that films in HD. I have one of my cameras films in 4k but I intentionally don't film and 4k most of the time unless I'm intentionally wanting to crop it and still render it in in 1080p HD. Where was it gone with that? -Well you were saying that... I don't know. -I guess it was going back to what software do I recommend. I guess 1080p, it doesn't matter. -I remember... And maybe things have changed. I used Adobe Premiere years ago than I switched over to Mac. And I just remember that like the Mac product, that Final Cut Pro and iMovie, they sort of intuitively know what constraints you're using. Like you know, the video comes in and it automatically knows this is 1080p blah blah blah. I just remember I'm premiere. I always had to like select that myself. -Mmm. -Otherwise it didn't fit in the frame... -I would define that as... Apple's Final Cut Pro is kind of more all the controls are a little bit more intuitive. You don't really... Like in Premiere, you can do things really quick if you know shortcut, like keyboard shortcut. -Yeah. -And how to switch between tools and... But if you know, you kind of got to really learn oh there's 4 different ways of doing it. I prefer this one combined with this one. And so, if you really are editing every single day and whatnot you could learn all that and become really fast. But in Final Cut Pro, really, you can pick it up a lot quicker. And because I have a team that does my editing, every time I go back to edit something and I'm... When I used Premiere I feel like, "Can I do this again?" But when I go into Final Cut Pro, I just remember real quick. -Now, Final Cut Pro, do they have a PC version or is it...? -I think you might... You might have to... I don't think they create a PC version but I think you can like get something to make it work. I don't... Anyway. -I was curious. Yeah. I mean, yeah. If you don't have a Mac, just go with premiere. That's... -Right. That's basically... -If you've got a Mac, use Final Cut Pro. -But with Mac you could use either? But yeah. But... -I've got both on my computer. I actually have a listing of kind of different categories. Or you know, reasons that there might be pros and cons.

So, let's talk about time to render. Final Cut Pro renders quicker. In my experience, it renders quicker. Just on my computer. So I'll say, on my macbook, it's a 2013. Still running like new. It's... I love. Anyway. It's amazing. And I... You know, I got a really upgraded version when I bought it. But when I render a video and Final Cut Pro is probably a third of the time that it takes to render the same project in Premiere. I don't know why that is. And Final Cut Pro, it's really good at rendering in the background. So, if I hit render and I go back in and I start editing other things, it doesn't slow down my computer. -It's amazing. -Where is premier, you export it to the medium coder... And it just, it does bug things down a little bit. So, we found some work runs with my team that we sync it to another computer and have that computer render while they can still edit on that. -Oh, that's nice. -Actually using two different computers. Let's talk about file size. Now, there's kind of some pros and cons. Well file size... There's actually some cons to Final Cut Pro. The project file to like save it and transfer it, It like creates the whole package that includes the the root files plus these large... Like you might have a project that's only, you know, 10 gigabytes or 5 gigabytes or anyway. But it seems like when you're creating a project, somehow, 30 gigabytes of space are used up on your computer. And if you don't, then go out and clear that out you're just your your computer just automatically fills. So, it's really weird that Final Cut Pro does that. I've noticed that. -So, whereas Adobe Premiere has the project file. As we talked about is only really... You know, so that was... That's a big advantage to premiere. -Yeah, for sure. We already talked about Mac or PC. Like if you're, if you're on a Mac. You know, but if you're not on a Mac, you probably don't want to use Final Cut Pro. -But you know, it's funny. But I used a PC forever. We... I mean a lot of us took a while to switch over. But you hear enough people saying max their performance, their software, you know, you don't drop frames. It's just... It's like it's tighter. It's more comprehensive. And it's so true. I mean, I just trust... And I just have a little MacBook Pro, you know. Just a little 13-inch screen. Not a huge operating system or whatever. -Mine's 15 inch. -But... Well, that's because you're a man. But I mean, I literally can do almost anything. And like you say, it goes faster, it seems to be just more intuitive. And it's also the whole, the whole process itself. I trust more. Like it's... Like it was designed for this kind of work. Or as Pc's or for all kinds of business applications and writing letters you know. -So, the next category. The next 2. I have is it a new or old computer that you've got. And then topic of green screen. I kind of want to talk about those together. So, if I were filming on green-screen and editing on my MacBook, I keep pointing right there. Because my MacBook is right there. I can just leave it there. I can film on green-screen and edit the full video, no problems on my 2013 MacBook in Final Cut Pro. And have it have no problem. But it can't handle doing green screen in Premiere. Because it's just older. I would need a more advanced... So I have PC upstairs that's like a 2018 brand new advanced gaming computer. There's no games on it. It's just so it just render... It can render and Premiere, green screen editing and large... It could just handle a lot more or lots of things simultaneously. -Yeah. My MacBook could not handle premiere, editing, advanced stuff like that. But it's... What I love is it's... How old is that now? 5 years? -6 years. -Yeah, yeah, yeah. It's... I bought it in the fall of '13. -So, 5. -So, 5 years. But... -Yeah, but it was sitting on the showroom floor for who knows how long. -It's should just me from China... -There you go. -It... But it's like flawless. It behaves like new when I'm using Final Cut Pro. -Yeah. -It's amazing. -Yeah. -No matter how advanced the project is or how you know.... It's a 15 minute video, it has no problem... -Yeah. -...at all. So, I love it. Another topic here is, if you're planning on hiring people in the Philippines, we've kind of talked about this and in other videos. You want to all be using the same software and that's just going to default towards premier. Premier just go with premier for a sharing of project files and syncing on Dropbox and whatnot. But I recommend for you know, editing videos. Just kind of study what other YouTubers that kind of match your style. Study what they do, study how they do it. Learn from them.

Like for example, I recommend... You know, Casey Neistat. He might film a video where it shows him opening a door and walking into the room. Like really think about, "Okay, how did he film that?" He obviously came in here, set down in the camera, left the room, close the door and then came back in and walked over and picked up his camera. And then if he's outside and he's got a shot of him running pass the camera, well he already ran up, propped up the camera, ran back ran past and then her head back to get the camera. So, it's kind of like, you know, study how did they do that. Or how did they do this time lapse? How did they do this slow motion? And just kind of figure out you know, how are they doing this? So, this kind of applies to the software. It's like, what editing techniques are they using? Maybe not so much what software are they using. But how are they... Are they doing it... Just study what other people are... -And there's certainly no shortage of YouTube videos that show you exactly the nuts and bolts of Adobe Premiere or FCP. -Yeah. And then my last tip is I'm going to actually recommend not to film in 4k. It's 5 times the file size and there's no point to it. Most, the views that I get on my channel and all my other channels are coming on phones that... -You can't ever know the difference. -You never know the difference. And yet it's such a huge file size. The argument in the in the YouTuber community is that... Or it's got a future-proof my business. If i film everything in 4k. But like, it doesn't future-proof my business. All this footage that i filmed in the past, why in the past. Why in the future, even if people do have 4k whatever's, why am i going to need to have that in 4k? Just like, Devin Supertramps one that said that. But he films an 8k. And he sells his footage to like Hollywood studios. So, I guess if he wants them to still buy his old footage. -Yeah. -You guys, you don't need you don't need to film in 4k. Because it just... It requires higher rendering power on your computer. It'll slow things down. A little quadruped all the time it takes for files to transfer. And I mean the only times that I film in 4k, even on this. You'll notice that right now, we're in full screen. Maybe we are. And then sometimes it'll zoom in and or crop it and it will just show me. So, that's less than 1080p. And yet it still looks pretty clean. -I must. I will make an argument for what Devin... -Okay, argue. Yeah. -...talks about a little bit. And that is depending on the content of your video. So for example, if you know, if he's getting amazing outdoor shots that from me, I don't always watch on a phone. I am at a desk quite a bit. And sometimes I pull up a video. Sometimes that brilliant, almost lifelike resolution is so stunning to me that I'll watch whatever he puts on. You know what I mean? Like or whoever these people are that do these fun outdoor things. It's like it's so brilliantly clear and crisp and you go, "That's on my computer." You know? And he's shooting live footage in Bangladesh or whatever and they're dancing in the streets and something or whatever. Whereas you know, like for this one, for example. We're just two sort of static figures sitting here. And it doesn't... -Here's the question for you. What resolution were you watching that video in? -Well, I was watching it as high as my computer would allow me to watch it. Probably 1080p. -Yeah, but my point is is it does look better than our 1080p. You know what I'm saying? Because it was... And I'll argue... -...recorded in that... -Well, I'll argue not that because it was 4k. But because he used... He probably, he does film in raw and then he goes in and enhances the colors and everything... -Oh, maybe so... He correction and... -So, he does. I mean, the cameras that I'm... The cameras we have today do really good. I mean, the picture quality that you're seeing right now is really good. But I'm not... We're not doing any enhancing. We're not, we're not color correcting which we could. We're not really doing any post-production in the way of that. And I would argue that the 4k doesn't have an impact on that. That's just the resolution. So, if you're to watch it on a big huge 4k TV. You would notice a difference. But when you're just watching on a computer... -Just... That's just my opinion. Take every what it's worth. Hey, hey, good to have you. Great to be here. Thanks so much. Hopefully you enjoyed our little video our little chat. Some discussion. (*Whispers Tell them to subscribe) -Tell them to subscribe. Oh, am I supposed to say that? -Yeah. You're supposed to subscribe. -Tell them to buy something. -You heard him. Buy something. We must be selling something somewhere. Look for something to buy on screen. See you next time. -Alright. Take care.

Do you love to play video games? The good news is your hobby can turn into a source of income. Isn't that awesome? In today's episode, Nate Woodbury will be talking about what it takes to make money playing video games. Tune in!

Alright. So Scott, there's a common question that people ask. It's, "How to make money playing video games?" -Yeah. -Do you think that that's possible? -I hope so. Because my son will make me Millions. -We've actually got some concrete answers of exactly how you could do that. So you better watch this one. Alright. When I tell people that I'm a YouTube producer, parents often think of their kids and say, "Oh, my my kid wants to be a YouTuber." And instantly, I know what type of YouTuber that kid wants to be. You have a guess? -Yes I do. But you tell me. -I don't believe you. -Well, I know what the topic is. So, it's no longer. I guess, I have to be honest. -Okay, okay. -Yes. -I appreciate that. -No, but you know what I could have instinctively said just based on my own children's experiences that it's almost exclusively about video games. -A lot of kids see other people on YouTube that play video games and they're making a lot of money doing it. These handful of people. But the handful of people have really built a business and the kids don't realize how much work, how many years. -Oh, well. -All that all the you know, all the behind the scenes stuff that it took to get there. And they just see this while they're playing video games. That's all they do and they make a living at it. And so, that's kind of the the dream. It's like, when we were kids, I saw kind of like my dream was NBA to be a basketball player. -Wow. -And I would see, you know, it's like my kind of fantasy aspiration for... -Definitely. I... No, I could... -No. Oh sure. You played NBA Jam or something on... -That no. -Just you know, I loved watching the Utah Jazz and I you know, as a kid, I I saw them kind of admired them. They were my heroes and... -Right -...ooh, I want to be in a basketball player. I'm going to make millions of dollars. Well maybe kids see that today. But all... -For sure. -More that I hear is YouTubers playing video games. That's what they wanted. -Yeah. Ask any kid what do you want to be when you grow up and they say I want to be a video game program or a coder. But you know, that was even just a couple years ago. Now is oh no, no. I just want to play them for money. You know? Be in tournaments or whatever. But literally on absent... You need to explain this because people are making money playing games, right? I mean... -So, let's say that you are a kid or an adult that wants to make a living playing video games. I'm going to give you the formula and show you how that you would actually do that. Not because I have experience but be in video game. Making money. But I do make a good living on YouTube. And I associate with a lot of other people that make great livings on YouTube. Many of which are gamers, okay? And are making living. So I've got a list of things here.

One is understand that you have a huge amount of competition. So, just like me wanting to be an NBA player, I've got to compete against a whole lot of people that also have that same dream and are working really hard. -That's right. -So for me to be actually make it to the NBA, you know, the same thing. If you want to make a living as a gamer on YouTube, -The competition's fierce. -Lots of competition. -Because it does sound like the greatest thing ever. I get to play games and they pay me? -Yeah. So, how would you beat your competition? Well, you've got to create more content than the other people that are creating gaming videos. You've got to create better content. Now, what does better mean? I mean better can mean, "I am the best playing this video. Got to play the game better than anybody else." It's got it... You've got to entertain. You've got to somehow create videos that YouTube, the YouTube programming, algorithm thinks is better. So, if somebody comes and watches your video, if they think, "Why am i watching this guy? I'm going to go watch you know whoever." YouTube's algorithms gonna say, "Oh, this isn't a very good video. We're not going to send any more traffic to it." So, you've really got to make good videos that are better then I guess your competition. -And on top of that, I imagine too, just you know, you have to make sure you're selecting a game that's of interest to people. I mean, you know, you can't just play... I guess they do play almost everything. -You could probably find your niche. -But you're right. The entertainment factor is huge. Because although I've never really watched them very long. I just see him over my kids shoulder. Or he'll have them on his phone while he's doing his homework or whatever. You know? But I mean it's like the voices, the people that are doing it. It's slick you know, it's well-written. A lot of the time, some of them aren't just off... They're off the cuff. -So, do you think with my totally outgoing personality that I could make it as a gamer YouTuber? -Probably. -Okay. So I have some suggestions for you. To study successes and failures. And now, I'm not talking about like Pewdiepie success. Because you know, if you're that... -Yes, yeah. Oh yes, We've talked about. -He's one of the gamer YouTubers. He's like the most successful. but you know what? Don't compare yourself to him because he started a decade... Over a decade ago. So, when I say study examples of success. See if you can find out... I've got a resource for you. See if you can find somebody that started as a gaming YouTuber a year ago or maybe two years ago or less. And that's it, now successful. -Hmm. -And if you can find somebody that's done that and you can study what they did and what they're doing now, then duplicate that. Then that gives you a formula that you can follow. And then I'll also suggest... And this is going to be real easy to find. Find examples of gamers that have started in the last year or two that are not doing well on YouTube. And just look at the channels and see what they're doing. And you know that you've got to do more than that. I mean, I could easily say don't do what they're doing. But maybe they're doing some of the right things. They're just missing some ingredients. And kind of compare and see what's missing. So, the resource. Go to channelcrawler.com. And what you can do is you can type in criteria of I'm looking for channels that have between one thousand subscribers and whatever you know a hundred thousand or twenty thousand. You can put in a lot of different criteria. You can put in gaming or maybe you could put in minecraft. Out on outside a game that people that... Anyway, you put in whatever search criteria you want. And it will think and think and think for a few minutes. And then it'll come up with a list of a whole bunch of YouTube channels within those parameters. -Really? Because otherwise it's hard to find and discover... Especially bad performing channels, it's hard to discover. -Channel crawler? -Yeah. -channelcrawler.com. That's cool. So, it's a pretty handy tool. I've used it to find find channels to collaborate with and stuff like.

Okay, another piece of advice. Let's see we're going on 7 minutes. So, we're going to speed this one. We're good we're going to make this content faster for you guys. Be okay with making zero dollars in your first year. Now that that's a serious recommendation. I made zero dollars from YouTube in my first year. And I'm doing very well now. Many of the YouTubers that I know that make millions of dollars a year make zero in their first year. So, just just expect that. -Yeah. -Okay. This next point, I'm going to abridge and kind of go through it really quick. Because I really think that you should study entrepreneurship. The... You can make money from YouTube ads. Meaning YouTube will pay... And we've had a lot of videos that talked about that YouTube will pay you because advertisers pay them. -Right. Make sense, right? -Yeah. But if you're making this much money on Adsense, if you have a business and you're selling your own product or service, you can make this much money like 10 or 20 times this amount. -Right. -Just by knowing how to run a business. So my quick tips is study entrepreneurship. And I love... One of the ways I love learning is by audiobook. I say, you know, can... You always make fun of me when I say audiobooks. -Well no, no, no. -He likes to read the... -Well, but you're you're busy of other things going on so you're listening to them at the same time. Yeah. I have... I work two days a month. I do these. -Okay, audiobooks or books that I recommend, Rich Dad, Poor Dad. Cashflow Quadrant. Those two books are by Robert Kiyosaki. They caused a huge paradigm shift helped me understand the difference between being self-employed and a business owner. If you don't know the difference, these books will change your whole world they're. Okay, another book the E-myth revisited. Have you read that one? -No, I have not. -Okay, E stands for entrepreneur. -Yeah. -Huge, huge paradigm-shift-causing book about how you can systematize your business. How you're just not working in your business as the employee. As the worker but you're actually working on your business building systems that run. And creating an experience. It's phenomenal. Okay, the 4-hour workweek, you probably listen to or read? -No. -No? Tim Ferriss. Okay. I'm given the advice to meet... -I don't business books generally speaking. -Well... -That's why I'm here. I'm here... -And I've listened to hundreds of them. And I've narrowed it down to like, 1 2 3 4 or... -You got four there... -Five. -Yeah. -Four. -Well that's another one. How to shoot videos that don't suck? -Yeah, how to shoot the video that doesn't suck.-Get your verb agreement right. So, I'm actually... Later, we're going to... He, Scott and I, we're going to make another video that summarizes the principles of that book. How to shoot videos that doesn't suck. So, look for that video. It's actually really good but I highly recommend the book. And who's it by? You'll find it, you'll find it. It's a great book. 4-work week was Tim Ferriss. Guge paradigm shifts there. Alright. So, you also should attend YouTuber conferences. Like by the time you watch this video, vidsummit which is next week for me now is going to be behind by the time you watch this video. So, next year, 2019. Make sure you go to vidsummit in Los Angeles.

There's another one. Usually around August in Dallas called video marketing world. You got to go to those events if you really want to become a YouTuber. You want to build a business and succeed and make money in YouTube? -That's cool. -Highly recommend. I recommend it for you too. In fact, you should come next week. Highly recommended. I'm actually doing a breakout session. -No. -I'm talking about... -I'll be the one who comes to yours. -Well. No, I've got... So in the morning, on Friday morning, there's three breakout sessions. And you look at the topics of the other two and I'm like... -Yeah. -Oh God. Oh and I'm paired with those two because I'm going to get the bulk of the car. I'm pretty excited. This last point, I'm going to summarize because we've also talked about it in other videos. And this is that learn that there are different ways to make money on YouTube playing video games. Okay, we mentioned Adsense, the advertising revenue. We could categorize you know, having your own business being an entrepreneur. But there's also sponsorships. So, I think I don't know what would relate. Okay, a gaming company. What's the name? -Sega. -Okay, Sega. Let's say... -I don't know. Sega still around? -Nintendo. Okay. -Yeah. -So, you you play Nintendo games. -I'm sorry. -What if Nintendo paid you $10,000 to kind of talk about and review a brand new game of theirs? -I'd take it. -That would be a sponsor. -Yeah. -That happens all the time on YouTube. People get paid for sponsorships. Affiliate links was... Is kind of similar but if I recommended, you can't see this mic. But if I said, "You need to buy this the zoom h2n mic then click on this Amazon link and go and buy it." If you bought it from Amazon, Amazon would say, "Ooh, Nate recommended me and it's like..." -You'll get some money. -...a dollar -A little Commission, yeah. -Merchandise. I could sell cool "Be The Hero" shirts. And you could sell cool you know "Scott the gamer" t-shirts or... -Zelda. ...You know, sweat bands. -Something like that. I started smiling because there's a channel that I follow that's a sailing channel and they sell like beer cooler mug things with their logo on it. Like whatever. -Whatever works. -And then there's there's fan funding. This is actually really big in Gaming. I don't really understand it in the gaming world. And I don't understand twitch. Twitch is another platform that I guess you post videos on like YouTube. But fans can just... When they're watching, if you do something cool they can donate money to you while you're playing. And it happens all the time. -Really? -People... -So you're literally getting coins as you play? -Yeah. -Instead of just little... -Don't really understand that. But that's a... That's how you can -Make money playing video games. -Make money by playing video games. again. So hopefully, found this video helpful. If you watch this far, you definitely need to subscribe and check out some of those videos we mentioned. We'll see tomorrow.

There are so many things on the internet right now, it won't be surprising that you don't know what some terms mean. What is eCommerce and how can you use it to your advantage? In this episode, Nate Woodbury will be talking about what eCommerce is and how to make use of it.

I have a question. -Mm-hmm. -How does ecommerce work? -S,o you're thinking about launching a website or wanting to make money on the internet? Well, you want to know these 6B steps to e-commerce so they understand that with... -I have a question. -Yes. -How does ecommerce work? -We're going to answer that. How does the e-commerce work? Alright. Let's start with the basics. If you want to make a sell online, let's just start with the website. -Alright. But even more basic than that. Ecommerce is what you just said, making a sale online. -Yeah. -From your own domain whatever that is, right? Okay. -Yeah. So, we're just talking about like Commerce has trade and exchange money on the Internet. So, how does it all work? How can you make a sell or get paid money? -Okay. -Through a website through the internet. -Love it. So, you have a website but your website needs to have that purchase capability. We call that a shopping cart. -Oh, yes. -Pretty good name? -Yeah. -So, you can get a software or a tool... -Is that a plug-in? Is that what that is? -Yeah, typically a plug-in but it's... You can do it a few ways. -Okay. -If yeah... A lot of a lot of people want to have a custom one and it's like all these complicated steps. I'm going to tell you a simple hack. A simple solution after I tell you what these steps are. -Okay. -So, once you have a shopping cart on your website, which can be a plug-in, you need an SSL certificate. And does it have to be the actual little shopping cart icon like Amazon uses? It just has to be something where you're going to add this product or service to your... -Of course. Okay, I mean, you know, it seems like it's always an actual cart. You know? -They make sense. -And by the way, I love the way we treat shopping carts. It's just funny like they're absolutely indestructible. No one respects shopping carts. Have you ever seen anyone actually put a shopping cart back like gently? It's always just, "Get away from me! Get in there!" Or if there isn't a thing slamming into the curb, what do we care?

-So, that's an analogy for how people are going to treat our online shopping carts? -No it was just a deviation from what its going to be sure to be really exciting stuff. Alright. So shopping cart. -Kind of exciting but important. -Okay. -Somewhat boring but important. SSL certificate, have you heard of that? -Sizzle? Secure Socket Layer? -I was going to say I don't even know what that means. But that's right. -Yeah, okay. -What does that even mean? Yeah. It's... You have to have financial data encrypted. People are going to be entering in their credit card info, their confidential information. -Okay. -So, you have to have this SSL certificate there. Kind of complicated to set up and it is a bit of a pain even from a guy that used to own a web design company. It was a pain. And so, I'll tell you a shortcut or a hack you can avoid the pain of that. But... So, you have a shopping cart, you have an SSL certificate that will encrypt it. Keep things safe and secure and then it needs to go through a payment gateway. There's actual services out there that have the authority to pull funds from a credit card. -Like PayPal or something, right? -We'll get to that. PayPal is more than just a payment gateway. You could like... There's different companies like First Data. There's... -I've heard of that one. -I can't think... But either merchant service providers, right? That give you, that allow you to have the payment? Gateway. -Yeah. -Yeah. -So, that the payment gateway is what...-Fiserv? -Uh-huh. They're the ones that are authorized to grab funds from a credit or debit card and give it to you. -Okay. -But before it goes to you, it has to go into a merchant account. So, when you talked about merchant services, typically, those two things come together. They provide that payment gateway and they provide you a merchant account. So, if a customer makes a purchase, let's say they're paying you $100. The payment gateway will grab that $100 and put it in your merchant account. -Okay. -But then one more step after that, you've got to have a business bank account. So you go to your bank and you say, "Hey, I need a business bank account." They'll check that you've got a business set up. And then you link your business bank account to your merchant account and funds will typically, they'll like... It'll automatically deposit into your bank account a couple days later. -Nice, okay. So, that's what you got to have. Those are the things you have to have? -I just made sure. I said 6. I wanted to make sure that those are 6 things. So, you start with your website. Shopping cart, SSL certificate, payment gateway, merchant account and then to your business bank account. That's really the 6 steps of e-commerce. Now, you mentioned PayPal. PayPal covers the shopping cart if they take care of the SSL certificate for you. They take care of the payment gateway and the merchant account. So, all you need is a website. -All you need is a website and a bank account. Right. -And and they'll take care of the other 4. And it's free. It's free. -I mean, I know that I've used PayPal in the sense of, "Hey, send us to me via PayPal or I can take PayPal off my phone or register or square." Or one of those things. But I've never been able or I don't know how to like add that, put it on a website so that I can do the Commerce from the website. -It's actually pretty straightforward. You'll log into your account and you can add a product, you can create a button. And it will give you the code that you can just paste on your website. -Oh, so it's that simple. -Another...

Here's even simpler. In your website, you can add a PayPal purchase plug-in and then it will just say what's your PayPal ID or your PayPal email address and it will just automatically link it to your... -Plug-in. I'm not smart but I know I've heard that term plug-in before. I used it earlier and there's an actual that... He stole that from me. -I did. -Love that. -So, hopefully that's helpful and understanding how Ecommerce works. -But you said you were going to give us some hacks like a shortcut? -PayPal. -That's the hack. Oh, I ruined the whole thing when I said PayPal early. -No, you're good. So, I threw the whole surprise off. -There's one limitation to PayPal. The limitation is you don't actually get the billing information from your client. It's kept confidential. The client sends money to PayPal. PayPal puts money in your PayPal account. So, if you're going to have recurring billing or you want to manually be able to build them like they authorize it and then you just charge it, you can't do that with PayPal. So, there are other shopping carts that you know, that I've actually talked about at that in other episodes. But PayPal is a great... You know, I'll tell you about one other options. I love actually using QuickBooks Online. They have a service that's $10 a month. You can send them an invoice and then they'll just pay it and send it back and then they'll deposit it into your your business bank account. Now, the great advantage to that is, I can turn off the credit card option. And only accept bank transfers. And I do this for large dollar amounts. When somebody's going to pay me $3,000 or $6,000. Or something though. I'll send them the invoice that allows bank transfer option only. I don't select the box for credit cards. And what it does is it eliminates all merchant fees except for $0.50. -Okay. -So, on $6,000 payment, if they were paying me through a credit card, typically that's $210 that I would pay in merchant fees. And by using QuickBooks Online invoice, I only pay $0.50. -But you're paying 10 bucks a month. But if you have enough of those, -Oh yeah. -Obviously, it's not going to be a hundred, 200, 300 dollar. -So, through PayPal, I said PayPal was free. -Yeah, I was going to say. -But you pay $0.30 plus like three and a half worth or is a three percent something. You pay a few percent of the purchase price. -Right. Yeah, to get a payout, is you're going to... You pay a small percentage. Yeah, yeah. -Okay, yeah. So, basically what you're saying is, this entire video, you could have just turned on the camera and said if you need ecommerce go to PayPal? -Okay. We'll see you tomorrow. Subscribe. We'll have awesome content.

It would be so great to work from home and be your own boss, wouldn't it? It sounds like a dream! But like any other job, there are disadvantages to it and Nate Woodbury is here to talk about the disadvantage of working from home. Stay tuned.

I'm sure it's everyone's dream to work from home and be your own boss. -We talk a lot about entrepreneurship here. -As I'm saying. And yet there are some disadvantages. I harmonized. It's Scott Christopher here along with Nate, "Be the hero" Nate Woodbury. Scott Christopher, I have my own YouTube channel. We talk about other things. But you can find it if you happen to click there and subscribe and like on all of that. I split my time with name because I find him fascinating. -So cool. -He is a young man born in the Pensacola Florida area. Actually was Idaho. -Utah. -Oh, I don't know. I'm just starting like an official interview. But what we want to talk about... And he's got some fun ideas which really aren't very fun at all. Because this is sort of a negative side of work. -Yeah, disadvantages. -Yeah, we talk a lot about the advantages of being your own boss, of being young business owner and all the great things that comes with that. But working specifically, working from home. And when you say the disadvantages of working from home, you don't mean the disadvantages of working from a rental shed or a garage. Do you literally mean at a house or do you just mean not going into an office? -Well, we'll see what some all my answers are. The first one applies that could apply to any. It's being lonely. Like I used to, I used to work this was years ago, for six years, I worked in a company called World Financial Group. I wouldn't have admitted it at the time. But it was an MLM. But I sold insurance and I'm in securities. Basically, helped people with their finances and investments and whatnot. But they had... I worked in an office with great people. We went, we did cruises together. Conventions, we're just... It was a huge, just celebration at the convention center with huge motivational leaders that I just admired in the company and whatnot. And when I started working for myself by myself... At the time self-employed not even yet a full business owner like about another episode. I was just so like, felt alone. -The contrast. -I was like, "Where is everybody?" Who cannot... I just did... I made a huge sell. I can't even give anybody a high-five. -Yeah, yeah. Going out to lunch or taking breaks together. I worked at a place before I was on my own as well. Same kind of a thing. They had a foosball table, you know, we had a daily appointment for all of us to get up there and play foosball or ping pong and to have a lot of fun together. You're telling jokes, you're swapping things, you're sending little emails. The meetings even can be kind of fun which sounds impossible. But same thing, the minute that I was on my own, I felt so free and it was so great. But one of those basic human needs is other human interaction. And if you've set up at 8 to 10 or 12 hour day, in fact, you normally are working more when you're on your own. That's a long time to be... -And it... I can say that I miss it, some of that stuff but I found the replacements for it. It took several years. And really. I joined like, I joined the National Speakers Association. -Yeah, so I've kind of got of inspired... -So you're interacting with other people. -Anyway, in social media in a small way. Anyway, and I and I have a lot of clients that I interact with versus just... Like with my web design service, it was an automated sales process. I was sometimes on the phone but I would just chat with them once and then I would never interact with them again. Because my team handled everything. -Yeah. -So.. -You know, nowadays... And just to give kind of a flip side to that before I move on to the other reasons that sometimes it's hard to work on your own. Or disadvantage is working from home is you have places like, we work. You know which are like work spaces for individual, small companies or slightly larger. But I mean, where you could get a membership and you could just go and you'd at least still be able to interact with people. They're working on their own projects, their their own entrepreneurs. But it's a chance for people to get together and kind of share ideas and be creative together and be in an office environment. But without being... By still being your own entrepreneur. -Yeah, I've recently discovered some places like that, that would have been cool. -That would have been nice back then. -Back in then. -I just wanted to say for those of you now... -That would be look into it. -This is a way Regis, those types of places where you can kind of share a workspace with other people and stuff like that. Okay.

What else? -So, next disadvantage is distractions. That can come in the form of children, if it's summer vacation and you're trying to get some work done. Or you know spouse, it can come in the form of... -Honeydew lists. -Yeah They can the come in from the form of somebody's at the door, it can come in the form of I'm feeling tired and I can go to the other room with my bed is. -It's easy to be undisciplined when, you know, these are some distractions. For me, my distractions are football. You know, like mid-afternoon soccer matches that are played at night in Europe. But they're on and I love them. And so, I'll go, "Well, I'll just turn it on while I'm working. I'll put it on one screen." And man, that gets so hard to stay focused because, like you say... And my bed is right behind me. For the longest time, I did rent an office space. But even then, I had to deal with loneliness. Even then, I had all the other kind of disadvantages. It was away from home. Plus I had to pay rent, it was an extra cost. I felt more creative, I felt like I was getting up each day and going to work. Which is a benefit. But then when I decided to come home because I missed my family and I wanted to be there more, all these distractions came back. It was like trying to find a balance. And it's it's not easy to do. -So, that ties into the next point I had here was that you have to be self-motivated. You know, if you're going to work from home, if you're.... If you don't have self motivation, it's just not going to work. Even if you're an employee that gets a remote working in agreement or something like that. Now, your supervision is gone and like... You have do you have to have that drive to be able to be as or more productive. And that is not easy. Well, I don't know. I guess we could categorize that as a disadvantage if you don't have it. But even if you do have it, it still is... It's hard because self-discipline is a challenge. I mean, you got to have some kind of accountability somewhere and if it's just you... I'm sure many of you have realized, if you're your own boss and you're accountable to you, all these things that we've brought up can be major distractions. Time wasters and possibly company killers. So now, I wanted to tie in kind of a disadvantage of just being self-employed. And that is that you wear all the hats. Mm-hmm. You have to take care of all the bookkeeping. You have to take care of the Sells and the fulfillment. You've got what are some boring things. You've got to take care of your website design. -You got to I do all the marketing yourself. You're the salesperson, you're the... Yeah, you're the creative, your administrative, you do it all. And by the way, you are your own HR as well. So, you know, in this day and age. At least in these United States, you have to have health insurance. You know, it's not just a constitutional choice now. We actually have to have it or we have to pay penalties. You know, when you're on your own, trying to find your own health plan out there that won't break your bank and put your business under is in and of itself. Why are we doing this again? These... Why are we listing all these horrible negative...? -To put the right perspective. -Oh, okay. Yeah, you're right. It's so... You got to be careful with you go into business for yourself. So, I thought a fun way of continuing this video is to take some questions from Quora. So, this anonymous person asked, "How can I work from home and get rich?" So... -Why is it always about getting rich? But whatever that's that's her... His or her question. -Well, the reality is if you're working at a job, you've got a ceiling of an income, right? You're trading your hours for a certain dollar amount. And you can ask for raises but what your... What this person is counting is rich, it's probably never going to happen. And they think of all these, these fairy tales of if only my own boss or only I could do this, I would I would get rich.

And so, I think it's a funny question. How can I work from home and get rich? Well the answer is, you have to create something of value and get enough people to buy it that they pay you money in exchange for it. And you'll get rich. So hopefully that answers your question. -It's kind of like Steve Martin said years ago. He said, "How to be rich or how to be a millionaire?" He said first, get a million dollars. Second and that was the joke. But basically, then he went second invest in cardboard. It's 16 cents a ton. Think about, you know, whatever. But you know, it's true. It's kind of like how do you get rich from home. Get rich by doing something that makes you rich. But actually just being at home is almost going to fight against you, if you're not disciplined. -Yep. Alright, we've got one more question from Quora. "Why do so many people want to work from home?" -So, that they can get rich from home. -Because they don't like their boss. Because they don't like their job, they don't like the coworkers. In my case... -They want freedom. -I wanted freedom, I wanted to be able to create and contribute. I remember the last job. I had the telemarketing job. There was an opportunity for a promotion to like supervise and manage. And I was excited about that because I would... It just got me thinking, I didn't get that promotion. And the person said, "That's interesting. I wouldn't have thought you were the person that wanted that promotion." Because they knew that I was entrepreneurial mind, I want to do my own thing. But I got to thinking about it. It's like, well, because I didn't feel like I was really giving my worth. I was just you know, calling on the phones. -Yes. -But I had ideas that I knew could benefit the company and make the company better. And I just wanted to create. And that's that's the biggest reason why I wanted to work from home or be my own boss. -And that everybody will feel that way. I mean, we really all are created differently with different dreams and desires and a lot of people really do feel perfectly content. Just kind of staying where they are. -And maybe they just want to take a nap midday. That's why they want to work from home. -Maybe that's all it is. Be careful. Be careful taking naps. Make sure you keep them brief. Because if they're any longer then they say, you know, those 20 minute, like power naps. You'll be out for the rest of the afternoon. -What about siestas? -Yeah. But see the siesta in that culture is mostly the eating of food. And then just a little bit of a rest after it. But then you get back up and you go right back to work. Alright. Hopefully you found this episode helpful as always. Subscribe and see you tomorrow.

Entrepreneurship may be more than just having a business for yourself, but next to religion, it could be the best way to develop yourself. Business is all about trial and error and experimental learning and it's those skills you need in real life. Let's tune in to Nate Woodbury as he discusses how entrepreneurship can be a big help to personal development.

Are you interested in personal development? Well, entrepreneurship is Bar None the best personal development program there is. -Wow, I'm going to need to hear more. Alright .I'm going to start this up with one exception because I think religion could fall as as the exception. But next to religion, I'm going to definitely say that entrepreneurship, oh man. It is. -Calm down, Nate. -You're growing every single day. -Your energy is overflowing. Oh man. -This is me with my energy overflowing. I've never been more excited in my entire life. Okay, so... How many people... I'm... This is a question, we didn't prepare this. I'm just curious. How many people do you know that went to business school that now run a business like they're entrepreneurs? Versus that our employees for businesses. -Mmmm. I'm going to say one. I have one that I can think of right off the bat. The others I think I'll work for, work for the man. -Okay. So, one out of several? -Yeah. -Okay. -Right now just that quick of a question. -I admit. I only know one person that went to business school but he is an employee. He's not a business owner. -And I know a lot of business owners that didn't go to business schools. A million of them. -Yeah. I know hundreds, you know millions. Yeah. So, I got a bachelor's degree but it was in human biology. I certainly, I looking back I thought, "Maybe it would have been cool to take some business classes." But it's all about trial and error. And learning from your mistakes. And when you're trying to figure something out you're just... It's engaged learning. -It's experiential learning, right? I mean, it's literally the laboratory of life where you go, "You know what?" In fact, you know, it's interesting you have a lot of people who are business owners who go back to school because they feel like they want... If they want to make themselves more valuable for a potential employer. First of all, I see your eyes go... I see you go, "Why in the world would a business owner go back to work?" And it's true. But some do. Because their businesses fail. But then they get back to the work. -They get a little letter or something that can put after their name. -Yeah. -Little, little initials, right. That's true. It does help on a resume. But ultimately, though they do learn... There's certain things that are kind of hard facts, if you will, the theory of business leadership and business management and whatever else, administration. But they learn more in that, the time that they ran their own business. Because it's where the rubber hits the road. It's where they really dealt with actual employees as opposed to just learning the theory of organizational development. -Yeah. -You know. And behavior and all if that stuff. So, I took five years to get my degree at BYU. -Of human biology. -Yeah I was a... I fell some classes and... -What's this? What's this bone? -The ulna or the radius. -Yes. He doesn't even know. Well, no it depends on where your arm is twisting at. - I just trapped him. He doesn't know. -Okay. -I was going to say.

Anyway, sorry. So, you did five years to get your degree. -And I learned a lot. -Of course. -I learned a lot but looking back, I've learned so much more since graduating. How about human biology? No, not about human biology but certainly quantity of knowledge and definitely applicable. Like applied knowledge. Because I didn't go into dentistry. Nothing to do with medicine or... -Of what he was dreaming of. Now, I value my science background because I think kind of in a scientific way. And I valued that. I love, you know, kind of the scientific method. -Yeah. You know? -Office ease. -Yeah. Making sure you've got a good sample size. And I've got this foundation. But really everything that I've learned at business is all been self-taught just because entrepreneurship can be really tough. It can be really tough. And I'd all be transparent and admit that the majority of the years that I've been an entrepreneur, I have not been successful financially. It's been a struggle. But I've been so darn committed to it because I love it. And passionate about it and even when the bank account is in the negative, I still believe in what I'm doing. And it's, it's such a relief. I've stuck with it on. And I'm here. I look back at all those hard times. I look at all the hard times that I've had. -This is cathartic for him. And I look back at all those hard times and the lessons that I learned and the person that I've become in the process. And I wouldn't trade it for anything. -Yeah. -I would not trade it. -Yeah, well you live and learn. Really that's what it. Is as I'm saying is, the school of hard knocks, you know, the kindergarten of getting the crap kicked out of you. You know, whatever you call it. You know, it's just the lessons of actually getting out and doing it. Holy cow. If he had just dawn and gotten a degree and spent all that time getting that... And I'm not saying there's anything wrong with getting an MBA or anything like that. It's going to work for the vast majority who become CEOs of major corporations or bigger small companies. But the entrepreneurial spirit is just strap on a pair and go do it. And you know, you take some mitigated risks, you fail now and then, you learn from your failures and you stay. But this is it: It's being committed to what you started with. It goes through modifications through time. But the basic kernel of what you started with is the same basic thing that you have now. Except now, as opposed to just being a turd, it's a polished turd. If you'll forgive the disgusting imagery. But that's the old saying. And now, it's becoming more of something vital and valuable and worthwhile. Stuff that you can teach other people. Things that they come to you and they go, "Oh, great Nate." Hat in hand, right up to the door. I've seen them. What can you tell me about my future? -Let's switch gears and talk about creation. -Okay, I believe that we are... We all have an innate desire to create. It can tie into a religion beautifully. -I thought you meant THE creation. Just creation, okay. -I believe that as God's children, we definitely have an instinct to create. (-Hmm) -That you know, maybe your beliefs agree or a-line or disagree in some way. -We certainly all share the desire to procreate. -Okay. -Well, but I'm saying that's also creation, right? But I mean it is propagating the species. Keep going. -Think about... Let's go back to business. Entrepreneurship. When you're the creator of a company, you get to decide the direction you get to create the products or services, you get to improve them. It's very fulfilling. Especially when it succeeds. What provides me the biggest amount of fulfillment is seeing my clients get a result. The main reason why I don't sell website design anymore is not because it didn't sell well. It's not because my clients... This is a real statistic. Over 99% of my clients were happy with their websites. I tracked how many people complained out of the 600 or whatever, there was only like three people that we couldn't please. -Nice. And so, they were happy with their website. So, why in the heck did I stop but it was profitable. Okay, my clients weren't getting a lot of traffic to their websites. They were happy with it. It was beautiful but their family saw it and it was just, "Hey, I've got a website, I'm legit." And also the traffic that did go to their websites, they really weren't making sales. It wasn't a conversion machine. -Yeah. -And it wasn't providing me fulfillment because I wasn't helping my clients get results. I created something but it's like, "Well, what good is this creation if it's not fulfilling its ultimate purpose?" -Right, yeah. -And so, I've tried lots of different things and I found this place here on YouTube where we can create YouTube videos, we can launch a channel in a certain way, we can get a result and every one of my clients. It's working. -Yeah. -It's working. -Yeah. -I love it.- It's cool. -So and I look back and it's like, "Look where we're at. I created this." And it's just such a... -So for you, that's really the payoff. The years of struggle and of challenges and whatever else. I mean, it's worth it for you to get to a point where you go. I'm actually... Not just doing what I want to do what I'm good at. But what I've always wanted to do is to help my clients get results. To see the results. -Yeah. And I look at that as that's huge personal development. From where I started to where I am. I've really grown a lot just because of this this opportunity.

Okay. So, I kind of touched on this earlier about about business is hard. Really, I've come to learn and embrace that mistakes really are stepping stones success. -Mm-hmm. -And I don't intentionally go out and try to do something that's going to fail. -Of course not. -Right? So it's like... It's not like saying, "Ooh, I love mistakes. I love making mistakes." Because we don't like making mistakes. But.. -They're opportunities. -Exactly. Every mistake gives us an opportunity to learn. -Right. And then to do it again the right way or better way. -Yeah, there are some organizations. Again, I'm a speaker and a trainer. I deal with a lot of different organizations. And often, I hear those that have a culture where they actually... They don't try to nurture mistakes but they don't come down on hard on the person or fire them, Much worse. They recognize them. They say, "Thank you. That's a lesson learned for us. Because you failed on that, we now have our body of knowledge is growing based on this particular product or service. We're never going to do that again. Thank you. Here's a couple of tickets to a movie. We don't encourage you to screw up again." But it's not, you know... -Wouldn't that'd be a cool boss to have? -And they're and they're out there. That's what I'm saying. You know, they have that same, that same mentality. -Alright. So, I want to wrap this up with a question that came in on Quora. The anonymous person said, "When did you regret being an entrepreneur?" So, I have I, as much as I loved it. I thought about that when have I ever regretted being an entrepreneur. I wrote down a specific example. Because there was a time, I remember it's a memory seared in my brain. I was sitting in the Walmart parking lot needing to buy diapers. -In a car? -Yeah sitting in a car. Did I not say car? -Sitting at the park lot. -I'm being very literal. Because if it's seared in your brain maybe you were just sitting in the parking lot. -I was in a car but I needed to buy diapers. But I knew that there was no money. I knew our checking account was like slightly in the negative. And I just... It was just a real emotional time. Like, What am I doing!!? You know? Like, how come this isn't working. And I've had many instances like that where... And you hear a lot. I heard from parents, I heard from friends, "Why don't you just go get a job?" -Yeah. -Oh! I hate that. It's so emotional with that. It's like, "Come on guys, I'm working way hard." You know? -Well, but you know you can't... I know you... It's easy to say don't take things personally, right? But I mean everyone that loves you it takes everything personally. And they love everything about you. And so, that is just the natural, that's the natural man, the natural man or woman saying, "Look, it's not working. It's not that we don't believe in you. It's that we think your business sucks." So, that's... Hopefully they never said that. But you know what I mean? It's like, you know, there's a chance that.. And I think this is what's true. As an entrepreneur, you conceive, deliver a diaper that baby. And so almost symbolically, in the fact that you're at a Walmart parking lot and you're in your overdraft, you're overdrawn on all of your funds. Just to get diapers for a real child. But in a way it's like, your baby needs, you know, has a poopoo. You know, your baby needs new diapers and you just don't even have enough to do that. But you know, your your business is your baby. -Oh, yeah. I look at what I've created, what I've done. and it's like, "Yeah, I'm behind but I'm not going to set this aside." Because I believed in what I'm doing. And I've learned so much and I've grown and say, "How could I throw this all aside and go back to being a stinking employee?" That's how I... -In other videos, we've established already his complete disdain for being employee. And that's I think what keeps you... Keeps driving you. Which is awesome. What do I say after that? I've talked about poopoo and diapers and love. This has been... We've really run the gamut of human emotion and waste. So the question that I have for you that I'd like to see in the comments is "How is entrepreneurship a personal development program for you?" Something that we didn't touch on here. I will read it, I'll respond. Glad you're here. We'll see you tomorrow.

Every entrepreneur tries to find a way to wow his customers. Nate Woodbury will be showing us his system that works, and he's also going to share the methods that surely won't fail you and your customers. Tune in!

Well, it's all about wowing customers and it's going to share what he says is his single best method to Wow the customer. Could you tell what that is? Yeah. Alright. So... Maybe if I turn my finger... No they got to be that way. Sorry. Did I cut you off? You did. That's a shame. That didn't allow me. Well, the audience maybe. So, I've actually got three single best... three single bests... Okay. Yes, so I'm going to share with you. One... Now, when you say customers, are you... Because... If someone's watching this and they go, "How do I Wow my customers?" They could be coming from any discipline, concern, background, job, industry, function. Yeap, you could be employee, be a business owner. Okay. Just a way to wow your customer. Because for those of you they're just tuning in, we talk a lot about YouTube because we're on YouTube and YouTube... You but you do but to doop-doop. But you're just going to say, how you wow customers. Okay, this works every time. It wow... Well, okay. I need to clarify that. Some people get annoyed. You're really doing well at contradicting everything you're saying. I've got three single best messes and this works every time, well let me... Alright, what do you got? Do I'll judge it works every time. You tell us what it is. It works for ninety percent of your customers. Oh, so when people email me, a lot of times I'll do a screen capture recording. Video response and so I'll answer in this video, it's recording my screen with or with the Snagit app. I can have it record me and put me in a little box so they can see my face, I'm talking to them, they see my screen we're reporting with my mouse. Okay. And I'll answer their question. Maybe I'll take them to the page and so, this is where it is. That's pretty wowy. And I'll send it back and the response that I get quite often is, "Wow, I've never had somebody respond to me with a video before." No, wait let me just ask. Just, just because it's such a good idea keep your paws that. Is the video attached to the email? Do you make it small enough so that it gets past their, you know, their security... So, I have a secondary YouTube channel that I upload it. You just send the link to them. I just send the link to the YouTube video.

And so, what I say in the message is, "I made a custom video to reply to your question." Otherwise they'll think it's spam or something weird or somebody's... "This video isn't for everybody I made it just for you." And "This is really Nate. I'm really responding to your emails." And soon as they hit play they see me and I say, you know, "Hey, Joe." They talk right to them and they're like, "Wow." That just happened the other day. I was looking at some studio space. Because this is a, this is a nice room but it's small. Indeed. And I'm looking at some studio space. And the lady emailed me saying, "What are you looking for?" What... You know. And I... Because I told her and have some unique requirements. I don't need like big windows or anything. Well, I responded to her recording my video and talking to her saying, "Well, this is this is what I'm looking for maybe something like this. I see on your floor plan you've got these. Is something in the middle like this available?" She responded back. She said "Wow, I've never had somebody respond with the video before. This is the first. That was really cool." So, that's why I thought of that is a great example. I've used it for years and years and years. I actually learned it from John Jonas. The guy at... Jonas Brothers? No. How different John Jonas. No. I had a virtualassistanttool.com he's the guy that created that. Anyway, he taught me how to create those screen capture videos. So, yeah. And I say at the beginning that there's some people that it annoys. There's some people that don't want to, they would rather just read a quick text from me than me sending them a video. Following a link to go here and to have enough bit.. Using my bandwidth to watch you aren't you cute? So, it's rare but there are a few people that I know not to send those to. That's good that you know that at least. Yeah. Alright. Well, so what's the second Wow for clients or customers that not just from the one that you're buying from but yeah... This one might be a little bit more difficult for you to apply. But just, I was thinking outside the box and it definitely caused a WOW. So, I had a dentist appointment scheduled. And I Wowed my dentist and the whole staff. So, that when I came in there like, "You're the guy that...." There's a service that I think is still around it's called send out cards. Maybe that's the name of it. You can go online and create a custom greeting card and then and then they mail it for you. So, I created a custom greeting card that had like their logo on it. I put my picture or something and I said, "Just a reminder for my dentist appointment." Oh, you did a reverse thing to him. So, I mailed them a reminder card. But it looked all professionally done and everything. And they got the card and they all talked about it. Passed between all the the hygienists and assistants and whatnot. And so, when I came in... Yeah, everyone came up and talked to me. And then for like the six-month checkup or year checkup, they kept telling... And that was just... Now, I mean that was just to create a good rapport with them so they don't drill into your gums and stuff. I mean, because there's no business coming out of that.

Yeah, that's... Years ago, I did design a website for him. So, he kind of was a client. Okay, but I mean the the idea there is like, "How can I be creative and really wow this customer? What can you do to really go..." Right. No, I was just saying them specifically. But I think that's a fantastic idea. I'm totally going to steal it slash use it slash do it. What's the third wow. It's not stealing if I give you permission. Okay, so this one we've talked about before with LinkedIn. But it can apply anywhere. And my LinkedIn marketing strategies. Instead of sending them a promotional message. Saying, "Hey, I'm Nate. I have these cool expertise with YouTube and video. You should check me out." Or not even sending them a message of help like, "Hey, it looks like you're doing some good things and I have a video that might be able to help you out you should watch this. Here's the link." Not doing that either but... I talked about that... But, yeah, yeah. Instead, sending them a message of compliment. So, you just say, "Hey, I looked at...(This is on LinkedIn) I looked at your profile and it looks like you're really doing some good things. I like that you stand for this, this and this. Keep up the good work." And that's all I say. That will get their attention. I know it because I tracked it. That gets them to come and look at your website. Go to your YouTube channel and respond and read your whole profile on LinkedIn. Interesting, yeah. So, you can do that on Twitter, you can do that on Facebook. Just send somebody that you want to Wow to send them a message of compliment and they're really going to take notice... Catch more flies with honey. I think that's the... That make sense. Something like that. I know, it's some sort of parental thing. But you know, it's true. You pay a compliment like that and you have no apparent ulterior motive. Even though you really do. But make it sincere. But make it sincere so that even if there was no return on it, it would still hit the mark and it would be good. I think it's a fantastic approach. These are great ideas. Those are my three single best ways to wow your customer. If you have any of your own suggestions, if you have comments on these but we'd like to hear some definitely those. Yeah, I really will. Oh, you want to hear in the comments? Yeah. I just want to hear some of your suggestions because I can steal those as well. Make sure that you leave those comments below. Ring the bell. Subscribe. Subscribe. Any other cool thing. Do it. We're just done now.

With the rise of the Internet, outsourcing became so much easier. You don't have to have a physical office to run your business anymore, and can practically hire anyone from all around the world. In this episode, Nate Woodbury will be talking about why he hires employees exclusively in the Philippines. Tune in to learn why it may benefit you as well.

Many of you know that I have wonderful team members in the Philippines. I hire only in the Philippines. And why is that? I'm going to give you a lot of reasons why I do that. Nice. Alright, let's talk about the reasons why Nate Woodbury, "Be the hero", Nate. I'm Scott Christopher, I'm not Nate. That's Nate. That's that's Scott. You can see my channel. I'm going to do this every time. Click up here and see. Don't click now but eventually watch my thing. There's good stuff over there. So, we've done this topic before and we've gotten a lot of great response from it. So, we thought we'd revisit the topic again. But cover some new reasons I really build a... Because nobody wants to watch another version of the same video. They want to know some additional things. So, let's go baby. What do you got? So, we've talked about the low cost, okay? But I also want to talk about the low overhead. And that doesn't necessarily apply to the Philippines. But it's it's really just for outsourcing. I don't have to pay for office space. I don't have to pay for equipment or pay for utilities. So, it's kind of a neat unique setup that I could build a company and grow a team by hiring somebody outside of the country. I don't have to deduct taxes and worry about that. I don't have to pay for insurance or worry about their 401k's. I just pay them. And they individually didn't that... So, they don't even get together as a team, right? I mean they just work out of their own space whatever they want. The park, the school, the library, their homes. Oh, see we didn't talk about that before. Yeah, you're right there is no central location. It's not the Nate Woodbury home for gifted Filipinos. And you've got some building over there where they're all sitting in their networks together. Yeah, they all work from their own home. And it's a finer point I like that. What else. What I'm able to do by outsourcing to a place like the Philippines where there their cost of living is so low and the money requirements that they ask are so low compared to other places around the world. Especially United States is it allows me to do some things in business that I would never be able to do. I mean, I can offer services for a small fraction of the cost of what my competitors do and still keep a high profit margin. So, it changes the whole dynamic. I mean we see this every day. You think that that sounds unfair but yet we do utilize it every day. When you go and buy any product off the shelf whether it's at Walmart or your, I don't like Walmart anymore but Costco or anywhere, it's it's been manufactured overseas because it's a lower cost. Because it's cheaper for them to manufacture.

Yeah. So, we live like kings today because of outsourcing. Yeah. Well what this does for small businesses and what this actually does for America's small business owners is so huge. That the services that I offer are normally like services that you'd have to the only big businesses or really moo-coo wealthy people could afford. But I've been able to make these type services available for small business owners that are then able to promote and grow their businesses. It's just really making the opportunity of small business flourish. Now, for those of you that didn't watch the other video. So, this is the first time you're seeing "Why I outsourced to the Philippines?" Let's be clear. Specifically what you're outsourcing very quickly to these people in the Philippines is exactly what they're watching right now, basically right? I've got a team of editors. Video editors. I've got people who transcribe. I've got graphics designers. I've had web designers and programmers in the past. We just don't offer those services anymore. The cost of... And I've got writers and then there's... There's a lot of us. I've got a book keeper. What they're watching right now is the end result of your team's work. So I mean, they put it on... They put it together. They they take all the audio tracks from everywhere, all the things, edited, put it together, add the words that come up on the screen. They put that on. Words... Anyway, they do all of that and they do the search engine jazz, the terms, the thumbnail, they publish it. So, everything from one end to the other is done by them, right? Right. What there seeing right now. Except to us. Which we're really, really hard to replicate. Yeah, that's one thing that's hard to do from a distance is to reach over here and hit the record button on my camera. Well, that's true he... We've got 3 cameras rolling and all these lights and sound. And it's all Nate. I just sit here and and sipped my green water. So, that was the recap of what they're actually doing for you overseas. So, let me paint a picture in your mind. You've got a business. okay, Scott's got a business and he is ready to hire his first employee. I got to go Filipino. Okay. Don't worry about. This employee is really talented. They're really, really talented. They have tons of skills. Okay, yes. They're going to cost you $4,000 a month but they can do a whole bunch. Plus all the benefits I got to pay for them though, too, right? That's true. In this country... There's a lot of overhead for this one talented person. Okay, I got you. But they are going to lift such a weight off of your shoulders that man, is it going to be worth it? They're going to take so much, so many tasks off your shoulder. I see it now. But my eyes are closed. Okay. Same example but different in outcome. I hire you 10 employees for the same dollar amount. $400 a month for each person in the Philippines. And they're all the same as you've just painted? So, instead of one person like being a master of everything, right? You can take one task and give it to one person and they're dedicating 8 hours a day to that one task doing it to perfection. Then the next person you're assigning another task and they're doing it to perfection. You're finding 8 or 8 or 10 different people with specialized skill sets for the same dollar amount, your business is going to be way more efficient. Obviously, you're going to be a lot more productive, getting a lot more done because it's 8 or 10 people versus one guy or one girl. No kidding. And I don't have to pay any benefits that we talked about. I mean, because it's a different laws, different country. I don't have to do, you know, health insurance or... I mean, and there's been a time I hired a receptionist here in Utah. But I hired them as an independent contractor. Because I didn't want to have to worry about those benefits, the 401-k or the insurance. Yeah, yeah, yeah. So, even hiring people here, yeah. Those benefits, I want to avoid the headache but withdrawing taxes. I want them to just take care of their own taxes. I'll pay them 1099. You know somebody's going to comment on that. Do it. It's like. Yeah. I paid them 1099, they take care of their taxes. They're independent contractors. Uhm. And that's that's a huge advantage of hiring people in the in the Philippines. Now, they're on the other side of the planet which is kind of cool because it means that when I finished my work day there's begins, there's begins. Pretty much. Yeah. So, I can think of a lot of different things or tasks, you know, that that I've thought of or that I'm doing that I need to pass on. When I start my work day the next morning, the tasks are already done. Because they've been working well when I was sleeping. They're the elves, yeah yeah. To do them to make the toys while Santa, literally rests with his red beard. So, that wouldn't work if the Philippines were in the same time zone. But it just so happens that they're on the other side of the planet. That's a nice little bonus. And so, it kind of works out great why the Philippines.

I told this story the other day and it got me emotional. I'm not going to fake emotion here, though. Thank you. I can provide a dream job for people in the Philippines. I can't remember her name. She, it was... She left me several years ago because she became a full-time mom. But she had worked for me for about 18 months, I believe. And I was paying her $400 a month. She did great work for me. I just thought of her name, but I'm going to keep it right. We'll call her "Patty." So, Patty, she sent me a message. Sorry. It's just such a relevant common everyday name. He's like born in 1931. We'll call her Heloise. Alright, sorry, keep going. Alright. Alright. Sorry Patty. She doesn't know because that's not her name. She wrote me a message that really touched me. Alright She said, "Thank you so much for giving me this job for the past year and a half." It's really meant a lot to me and my family. I'm a mom now. We've been able we've been able to buy a house on top of a hill. So that we don't have to have our house flip when it rains." Oh, that's awesome. Yeah. Thank you so much. And you know, That's one that's really stood out in my mind. But I get I get feedback and comments like that all the time. Because it's, "Yeah, I benefit in a huge huge way. It is it's so amazing to get such quality work and to pay such a low comparative cost." You know, to pay 4 or 5 or 600 dollars a month, yeah. And yet to know that it's benefiting them so much. And to know that I'm helping that I'm providing a livelihood for now 9 people. Let me ask you this. Have you ever had any of them, be honest, to come to you and go, "This isn't fair pay for what we do. I definitely need to raise. This just isn't enough. It's it feels like you're kind of, you know, it's taking advantage of us and our system here. And our current economy. You're just really living..." I mean, if any of them come to you with those complaints or with issues? Not once. So, I've been outsourcing for approaching nine years. And I've never had a complaint. So, those people that might write comments that go, you know, "You're a modern-day slave driver. You're availing yourself and taking advantage of these poor people." Remember, you're commenting on their behalf. And they're the ones that are calling and saying, "Thank you. We have a house on a hill so we don't get flooded. Thank you this is more money than I ever thought I would have made anyway. Thank you this puts me in a different a bracket." I'm thinking of 2 of my team members right now. That in the past several months have asked me for raises. But they've been working for me for many years. And on, I wasn't able to give him a raise right at that moment but just in the last month, I gave him a raise. But it was a very, it's like you don't have to give me one but I-just-thought-I'd ask type. They were like. It wasn't a complaint. It's like, "I love this job, this is a great blessing. I want to keep working it for a long time. If you can't do it, I understand." Yeah. But they did, they asked for a raise. Really politely. It's a symbiotic relationship. Both financially and otherwise. Everyone is happy. And there's just, yeah. I mean, you're paying fair to better than fair market wages. It's you don't have to feel bad. You know what I mean? Or justify "Well we're only paying them." Well, you know. The virtual assistant tool that I've talked about in other videos. Where I go to find my people in the Philippines. They bid. They put what amount which they are hoping to get. Yes. And and a lot of times, you'll find people that are saying, "I'm hoping for $250 a month." And you're just like "Whoah! You know." Yeah. You know, the cost of living, the standard of living and what their needs are. You know, and some people are asking more. Some people might be asking for $700 a month. But that's usually their upper limit, right. And so, if you can say, "Well what I'm looking for is right about here." They'll say yes or no. So, you got to live. And as people have mentioned in comments that I've seen. And also, just my interactions with Filipinos is they really are a kind, hard-working, loyal. They're just good. I've known many Filipinos in my lifetime. From having lived in Spain for a number of years. There's a lot of Filipinos there. Here in the States there's a lot of Filipinos. I've worked with one at least once a week. Who is just the nicest man I have ever met. And so, when we're talking about the general message here of why the Philippines as opposed to where else? Indonesia, China. Yeah, There's a lot people outsource to India. There it is. These are one of some reasons. So, when are in our other video, will link to it right there. We talked a lot more about specifics why India compared to other countries. Which there is a lot of good reasons. It's more than, I mean the people in the Philippines are really, really good people but there are there are some specifics. So, maybe that's a plug if they want to watch the other video, too. But if you found this one helpful, definitely give it a thumbs up. Subscribe and we'll see you tomorrow.

We've been raised and taught to finish school, get a job, and then retire happy. But what if that's not the best goal to have in life? What if retirement isn't the best plan there is anymore? We have Nate Woodbury on this episode talking about retirement and why it's a bad idea, so tune in to learn more about it.

Retirement is a bad idea. Can you believe that I just said that? Yes? We're going to find out why. Alright, you just blew our minds with your crazy statement. Retirement is a bad idea. I'm guessing... No, I'm not even gonna guess. Start explaining yourself. Because we all think that retirement is like the goal. We want to stop working and go and live you know drink smoothies on the beach. I would say we all but I would say that's the general, traditional idea is you work. Like work, work, work, work and then boom you retire and it's just yeah it's all my ties on the beach, right. So the the main problem I have with that whole plan is well there's a lot. There's going to be more. There's a lot but the main one - the first one. The first okay, is everyone that I know that is really looking forward to retirement hates their job and that's a big one of the biggest reasons why they want to retire. It's a good point. So they're dedicating up to 40 years of their life, doing something that they don't like. That's like 8 hours every single day. They're doing that for 40 years. I'd say more than 40 at this point, right? 45, 50, I mean if you're retiring at 65, right. I mean - yeah. You start at 18 or something and to finally be able to do what you want with your life and by that time you're old and out of shape and wrinkly, unhealthy. You know you don't able to do some of the fun stuff.

So it's like yeah, retirement is good for that rare person that actually has enough saved. I worked in finance for a long time and saw there like 401k's, those type things. People aren't really able to retire off them that's why there's there's wonderful greeters at Walmart and - that's a good point. Anyway, I'm going to drop a plug for a book "The 4-Hour Workweek". Oh yes you've mentioned about that. About the mini retirements sure you listened to it I have listened to it many many times - but never read it. I have not read it. He is... I don't read that much audiobook but I know I'm not a critic. I'm just saying I'm a critic of people who use them to replace reading that's why I always ask. Were you jogging? Were you driving or are you just sitting around listening to a book when you could actually have it? Most people only do all these times I ever sit there and do nothing is when I'm actually trying to fall asleep. I'll use an audio book to put me to sleep. See now and I all I'm saying is I know we're off topic but by actually holding up a book and the movement of your eyes and and all of that that's going to make you way more tired than hearing the author drone on and although it does put her to sleep too. I'm just saying I just don't want to see reading go away. I'm a big fan. Anyway - so he's starting a foundation. Keep reading a life. That's what I'm never going to retire I'll be in my 90's and I won't be doing anything... I do read a lot on the screen, computer screen. Texts, email, I read them all the time. But then before you move on. Let me just chime in here too. Absolutely have never planned on retiring. Now that may be a function of who I am and what I am. I'm a performer and entertainer, a speaker, trainer. I don't feel like I have... I don't feel like I'm ever working enough in my field. We're always waiting for the next thing and trying to get the next gig and so I can't even imagine at 60 or 65 being done. A- there's still work for me to do as a 70 or 75 year old voice narrator guy or as a speaker or trainer. But also I would be so unbelievably bored if I weren't still working and by working, I mean a pleasant blend of retirement and work. I think there's a lot to being with your family, being with your grandkids. Retiring, sipping my ties verging my ties on the beach or whatever. But also having something that keeps you going. That gets you up each day that it may be his work based or at least is doing something. Part of my bias comes from the mentality I have about being an employee. I'm just not built to be an employee where if I'm just a cog in someone's machine, mm-hmm - you know a cog on the wheel in somebody's machine and I'm just showing up. I'm not creating anything. The business owner, they're the ones that get it create and decide where the company goes and I'm just there to do my to do my time, it's like I'm not in that as an employee in that role, I'm not really purpose driven and I would want to retire from that. But I've had so many years as an entrepreneur, where I get to create and I get to choose the direction I want to go. I don't want to stop. This so this is what this is right this is what I'm enjoying and I'm fulfilling my purpose. I'm creating and I'm really excited about my accomplishments. I'm really looking forward to the future. Now, I just a couple weeks ago came back from an amazing vacation. Oh. It was awesome. It was good. We were at a cabin on a reservoir waterfront. Totally able to recharge. I totally want to go back. I could see myself like taking a good vacation like that every quarter - right. That'd be that would be amazing and you're young and you're able to enjoy it right now doing it while... You know what I mean. You've got children who play and a wife who's active.

So I mean to your point. If you're to save up all that, "I will do that when we're older and retired". Chances are, there's going to be things that get in the way of that. So enjoy it now while you can. And truly, it's almost an unfair thing to say retirement is a bad idea because those that are watching that are working for the man, that are a cog. They go, "yeah, but Nate, you are an entrepreneur. You do run your own business. So you have that freedom." What do you say to them you know what I mean? And I guess that's the question is the message today, quit your job and start your own business? My message today is if you're miserable - got it now. If you're miserable, is that really what you want? That let me bring another point. That's good. Yes it is. If you I'm an employee, I don't get to choose my coworkers. Generally that's true. Just spending more time with people that I don't choose than I am even with my family, with my wife and kids. Yeah. But to them, does that make sense? Yeah, no I get it. You're basically you're painting a picture of really a common work environment in which people spend 75% of their waking lives with non family members and beyond that,they're people that they didn't get to pick or hire or hand select because there's some charming and amazing and fun and lovable. And if they're in a job also where they feel like this isn't my dream job I didn't grow up wanting to be this but I'm in it because I'm indebted and I need money then retirement does look like heaven. You can't wait to retire from that. So these are just my strong opinions. Yeah. That's how I want to roll. Yeah - I do not think it's a sin to be an employee. I think you can be an employee and actually make it to heaven. That's the ultimate goal. So you're not a sinner if you're an employee. I'm glad you made that clear. Yeah, in case you're like... But for me, it's like I really do feel like I would be doing something wrong. I'd be letting myself down if I were an employee. I really feel that way. No that's cool. I think this is a great a great topic. great discussion because what you may have done is you've got people thinking - you know if he feels that strongly about it, is it just Nate? Obviously not there's a bajillion other people that have their own businesses, that do their own thing, that call their own shots. They call their own vacation times and then actually select the people they want to be with three quarters of their lives. And you might be one of them and so if this in any way serves you, then job done. Yeah if it inspired you to you know light that spark of entrepreneurship, that's why I wanted to make this. I think everybody watching has something that they think they're really good at. That they really love that they want to do. And if they've been able to marry that to the job that they're in, more power to them. But even like you were doing, you know you were doing things that you were good at that you were able to leave your job and just do on your own anyway and do it better for clients and cheaper and it's built and grown. So maybe there's ways for you to do what you want to do on your own. So my biggest piece of advice right now that'll help you the most, hit that subscribe button or a subscribe button, like the video, ring the bell and we'll see you tomorrow.

We can't deny the fact that there are risks getting into a business and one of them is going into debt to start your own. The good news is there are other ways to start without going into debt or using line of credit inappropriately. In this episode, Nate Woodbury will be talking about the other options you might want to consider when starting your business.

Should you go into debt to start a business? A lot of people do it. A lot of people think it's a good idea. It might be a bad idea. Let's talk about that. All right, you kind of left us hanging there. Because you didn't, you know, state with clarity. Because it was just the introductory little hook if it's a good idea, if it's a bad idea. Yeah, are you straddling the fence on this one again to you're saying... I'm going to stay from the beginning, I'm leaning towards it's a bad idea. To go into debt to start a business. You know, I've got some, some reasons why. But the biggest reason is, if you're not experienced as a business owner, you're taking on a huge huge risk most businesses fail. And you're going to go into debt to start something that you're not... You yourself have used the word risk in the past. You know, that it's risk, there's risks you got to take in order to be an entrepreneur or stuff like that. Shouldn't that be kind of included though in waiving this question? I actually really embrace risk. I think there's a lot of risk in entrepreneurship. But that's the other after you kind of know what you're doing, is that what you're saying? Well, there's different degrees of risk. It's like calculated risk. That is true. Calculated risk I think is important for growth than and anything. But the risk of getting... This is a real number. I did not... Maybe I'll step back. When I started my business, I did not go into debt. I was behind on my bills as I've talked about this story in the previous videos. But I did not have to go into debt to sell or create my service. I just tellemarket it. I didn't pay for advertising. I just, you know, pounded the phones. Dial the number, there you go. Right, right. People will get that, sure. And called and called and called. And got some sales. I was able to be profitable. Now, a few years later, I had some ideas of expanding and growing and I made a bad decision. I got a $15,000 line of credit, business loan from Zions Bank. They're the only bank that would give it to me. And my plans didn't work out as I foresaw. Yeah, that that's been something that I was... That that burned you a little. So, you're... So, to go into debt to start a business, you haven't had that experience yourself? And I see large companies or they're like they're doing of funding, they're funding phase, so they're gathering all this debt and whatnot and then they're finally going to be profitable in 3 years. That's a different world. I don't know that world so I can't really talk to that world. Right. Let's be clear. We're talking about small business owners. Yes, Solopreneurs, small businesses. That's a dangerous thing. If you get a loan before you actually know that you can make a sale.

So, it's got to be a calculated risk. If you're going into debt because you're already making sales but you just need more inventory or something, that's... You're just getting more inventory because you got customers that need to buy it. That's different, yeah. I can't give blanked advice across the board. Yeah. But just understand that there's a huge risk. If there's a way of starting your business kind of bootstrapping it and growing yourself into a good income, if I'm saying it the right way, that's that's definitely my recommendation. So, yeah, just kind of allow the natural growth that occurs and be prepared for it based on the capital that you begin with which is probably from your own pockets, from your own savings, from your kids college fund, from retirement. At least that's not debt. I mean, some people would say, "Gosh, I've got to cash in some of my 401k and after, I'm going to take a big hit on taxes." But I need something to start with. At least it's your money, right? I mean, you know you won't owe anybody. I believe that we all kind of have a ceiling or a thermostat that work will almost operate. Those are two completely different things. Let's use the thermostat then. I could go either way. Let's go with the thermostat. thermostat or thermometer? Thermostat. Okay, so because thermostat regulates the... Thermostat regulates. So, if we want to be right at 72 degrees or that's where we're comfortable, if the heat starts to get turned up, the AC is going to turn on and bring us right back down to where we're comfortable. Okay. So, what I what I'm talking about here is, if finances are tough and I don't have a loan. So, I'm trying to make it by I'm trying to make enough sales, the heats going to be turned up and I'm going to be working hard to make ends meet. I'm going to be thinking outside of the box. I'm going to be trying things that I normally wouldn't do. I might be working longer hours. So that I can make sure that we get results. But if I've got a loan, Zions Bank gives me $15,000. It's like, "Yeah. Okay, I've got a little cushion here and I can, you know, it's going to pick up next month, you know, just keep doing what I'm doing. It's going to get better and better." What you would think that that pressure to perform the pressure, to pay that back for most people would be the thing that ignites them, gets them out and calls, "Holy, I don't want to default on this loan." But that interest rate was 5%. And it's like... That's just a risk. I mean, hopefully you think it didn't work that way for me. Obviously. But you're okay now. Yeah. So, it worked out. You got out of debtors prison or whatever. Whatever they do to people like you. It's a mental, it's a mental prison. Yeah. So, you know, I thought that we could turn this video into some practical advice because I was not taught this from an early age. I did not know how to use a credit card. I knew that credit cards were good for developing credit. Right. And so, I got a credit card... For renting cars and you know what I'm saying. I mean, you have to like or to check into a hotel, you know, things like. But as you're a teenager or entering your 20's and you're starting to like get into career thinking and you're starting to develop your credit, that's the age I was in my early 20's and I got some, I got some credit cards. The mistake that I made and this sounds obvious. But I bought things when I didn't have the money for them. Yes. But I I thought that I was going to get the money. I had a summer sales job for a few summers. Okay, okay. And I like, you know, last summer I did really well made 20 grand in just three months. So, I'm going to buy this thing now. Let's say it's spring. Yeah. I'm going to buy, I'll just be real, I'm going to buy this audio recording equipment for my acapella group because I know I'll be able to pay it off this summer. That's too nerdy to make up. I'm going to make.... That's totally true. I'm going to make twice as much this summer. It's really what I was thinking. Yeah. Did I make twice as much? I don't know. I mean more about only by like a couple few thousand. And I actually could have paid off my studio equipment. But you didn't? But then I needed a new car and I actually had enough cash that I could have paid for the car. But I thought, "Well, I'll pay half of it with cash and I'll put half of it on my credit card. So, I can build up my credit." Anyway, a few years later, all my credit cards were maxed out. And I was struggling to make the payments on them. Yikes. Yeah. So, it's a... Man, it was rough and I carried that burden of that debt into my marriage and it was... That's a real problem. Yeah. Interests never sleeps.

So, the right way, let's talk about what is the right way to use a credit card? And I love this. It's if I'm going to buy something that I have money for, So, first of all don't buy it unless you have the money for it. So, yeah that's the problem with most kids these days is they're not educated on that. No, they just go, Oh, this just buys me things. Yeah. So, you have to have... If I'm going to go buy some clothes and it's going to cost me 200 bucks. I need to have that 200 bucks in cash or in my bank account. Right. But then I can use my credit card to Buy it. And then pay it. And then when I get home, I sent 200 bucks to pay off the credit card. That's a good way to use a credit card. And it will develop your credit. You get that little bonus points or whatever per credit card has. So, it'll build your credit and you won't get into trouble. But that's really, the only way that you should really use credit cards in my opinion. Yeah, I mean, they're like it says, there're risks. I've never used credit cards for business... I mean, I use them for business all the time because they have a business card for my business. But in terms of, you know, saying, "I know I've got a $35,000 or fifty thousand dollar limit on this card. or I can write a check today for 25 grand." That's basically, the credit cards way of saying, companies saying, "You've got an 800 score, we love you, here's some free checks. Go on a spending spree." But if I know it's a capital investment and it's something that I absolutely must have for my business, it's hard to resist that. You know, if I need to buy the zoom h2n or h4n, right? And I know that it's going to set me back two grand or whatever they are. 150 bucks. Well then I'll just walk out of the store with it. Not even going to pay if it's 150 bucks, they're not even going to miss that. So, just stealing. I don't know where this video is going. No, I was going to say, I've always lived that way. The same way. If we don't have the money for it, we're not using the card. The card really is for us to get miles, to get points and to build our credit score. That's really all it is. And then in those rare, rare, rare emergencies when you know, you've got a dental emergency. Something maybe that you might not have as much money for. But you know, "Okay, we'll pay it off in 2 months." It is nice to use an emergency. It's better to have a nest egg of cash for an emergency. But you know if you've got something comes up... It's never happened to me personally but I'm just saying. So, I've got another piece of advice going back to starting a business. You know, with debt. My recommend... You can start your business in a grand way. And if you think about all the different services I've offered, from website design, searching an optimization, to video production to all the stuff that I do for YouTube. All the nerdy stuff. The events that I've put on, okay? I think it's cool. It is. Imagine if I would have day one launched all those services at once. And then I would need all the camera equipment, I need this or... Or think about if you're going to start a store and you're going to have one product versus a whole product line right from the beginning. Mm-hmm. My recommendation is just to start with one thing, keep it simple. Start with one thing and make sure you can sell it and sell it well. And when that starts to take off, start another service or start another product. Because in order to start big and you're not selling any one thing, you're going to have to go into debt to do that. And it's better when you have the focus. So, another point or advice that I want to give, you may have heard the phrase, "Shiny object syndrome." Have you heard of that? I can imagine what it is. I've heard of a shiny object. Yeah, so if you've... Shiny object syndrome means that you can't resist. So, some new opportunity comes along or some new some new course or some new marketing thing, "Oh, it's this new app that's going to send people a text message and get..." You're going to get tons of leads. It's like, if it's really cool, you've got a book market but you've got to stay focused on the thing that you know is going to work and because stuff like that can just eat up your funds, it can pull you into debt. A lot of organizations are never debt free. I mean, they have debt service that goes on and on and on and on. That's just part of who they are. And I think about, I think about that I'd scale it down to just me on my own. And I go, "My gosh, I could never sleep at night." I would never... I still drive by these buildings and see these big companies and know that they're constantly in debt. That we might make profit. A profit, this quarter for the first time in 5 years, a profit? You mean, you know, we're actually going to make more than we've spent and all of our debt and everything else. I mean that is frightening to me. But it's tempting to go, "I've got a card that I know has this much I could use." Don't do it. It's just, just nice, measured approach. Well, hopefully enjoyed this episode. Hopefully found some advice there that will benefit... You'll have to dig. You might have to dig a little. Talk about your comments. Exactly. Alright, like, subscribe. We'll see you tomorrow.