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The rise of influencers affected the marketing plan of every social media campaign. Alessandro Bogliari CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube, shows the importance of influencer marketing. How to use influencers in your organic campaign, find the ideal influencer for your brand and how to connect with the influencer´s audience. 

Here's what you'll learn:

• The key points and strategies of influencer marketing. Alessandro explains what data  to consider in an influencer marketing campaign (KPIs, media kit, audience information, influencer intel). 
• What a media kit is and the importance of it. 
• The different types of influencers: micro, medium, macro or celebrity influencers. 
• How to choose the ideal influencer for your brand. Alessandro stands out what to take in consideration to evaluate an influencer for your brand.
• How to approach and communicate with them. 
• What platforms to use to collect and evaluate the data. The expensive one is not always the best one. 

If you want to learn more about influencer marketing visit Influencer Marketing Factory website or their social media. 

Instagram: @influencermarketingfactory

TikTok: @influencermarketing

Download our free guide to Clubhouse, and learn everything you need to know about this social network.

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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