Influence Weekly

Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing just how powerful fandom has become in shaping today's pop culture. Plus, we'll examine the recent legal battle faced by Cameo and what it means for influencers engaged in paid endorsements. Stay tuned as we unpack these stories that are shaping the digital landscape.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a staggering 69% of U.S. social media users to rethink their purchasing decisions. Join us as we break down these pivotal trends that are reshaping how brands and consumers interact online.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial and Gen Z parents through unique collaborations and influencer campaigns. And finally, we'll look at Away's latest soft-shell suitcase campaign featuring celebrities and influencers to capture a new market segment. So, stay tuned as we unpack these exciting developments in the world of influencer marketing.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand continues to captivate audiences in 2024. Plus, we'll explore how Panel CEO Andrew Franz is innovating the landscape of influencer-brand deals. Stay tuned as we delve into these transformative insights and strategies in the world of digital influence.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase their tablets, adding a whisper of innovation to their marketing strategy. We'll also discuss a notable slot influencer who's hitting the jackpot with a new partnership with BetMGM. Plus, we'll dive into how James Creech has revolutionized the job market for creator professionals after a decade in the creator economy. Join us as we uncover the strategies and stories behind these intriguing developments.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by targeting men through 'Dadfluencers.' And, we'll cover the brewing battle in the beverage industry as YouTuber MrBeast sets his sights on dethroning Prime Hydration. Join us as we unpack these stories and their impact on the marketing landscape.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achieving remarkable success through partnerships with an under-the-radar agency. Plus, we'll discuss mobile gaming giant Voodoo's massive €500 million acquisition of the Gen Z-favorite app, BeReal. Stay tuned as we explore these groundbreaking moves and their implications in the digital marketplace.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influencers earning lifetime commissions, uncovering the risks of payment models based on engagement, and breaking down Amazon's new toolkits designed to catapult influencer success. Join us as we unpack these developments and their impact on the dynamic world of digital marketing.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industry. From Sony Music's hefty lawsuit against Marriott International to Chris Alexander’s innovative new agency model with PSRCNT, and Instagram's latest feature to keep user engagement high, we've got a lot to cover. So, let's get started!

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.