Influence Weekly

In today's episode, we're unpacking the dramatic shifts in the influencer landscape, from a TikTok star trading viral fame for a 9-to-5, to content creators taking a stand in Washington, and a unique agency turning dermatologists and doctors into social media sensations.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. In today's episode, we'll cover the surge of questionable deals on TikTok Shop, TikTok's plea to its users over a potential ban, and the surprising rise of LinkedIn as the new frontier for influencers.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

 In today's episode, we'll cover how Abercrombie used creators to revive it's brand, how Clinique is using dermatologists as creators and Instagram's expansion of the Creator Marketplace.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Today, we've got some hot topics on the table. From WeightWatchers taking a bit of a stumble with their latest influencer campaign to Marques Brownlee, AKA MKBHD, taking a creative leap with Ridge by not just influencing but actually investing. And, of course, we'll peek into the empire of MrBeast and the way influencers like him are investing in their own colossal ideas.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

This week, we're unpacking some super interesting stories. We've got the lowdown on President Joe Biden making waves on TikTok, and what it means when politics and social platforms collide. We're also stepping into the high-fashion virtual world, where Coach is tapping both cyber celebs and real-life stars for a campaign that's all about daring to be different. Gen Z, they've got your number. And for all you content creators out there, we're talking money – specifically how you get paid. With the creator economy hitting its stride, ensuring fair pay is more crucial than ever.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

 In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's innovative product launches on TikTok.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the 100 Billion Dollar Bet on 'Famous Birthdays', How to keep embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting the stage for a wildly inventive year in the creator economy. 

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in social media for influencers, and the illegal activities involving a gun influencer and a police officer.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee compensation over affiliate programs, and the rising trend of Silent Reviews on TikTok.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.