Influence Weekly

Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an intriguing new trend reshaping influencer dynamics on social media. Whether you're a creator, a brand, or simply fascinated by the ever-evolving digital landscape, this episode has something for everyone. Let's get started!

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve into a new Deloitte report revealing the vast, untapped potential within the $250 billion creator economy. We’ll also discuss a daring travel marketing strategy that sent mega-influencers on a journey they couldn't share online, and we'll cover the drama of eight TikTok stars taking on the U.S. government in a high-stakes First Amendment battle.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we’re uncovering the secrets to going viral with insights from a creator who’s amassed 50 billion views. Plus, we’ll explore why Wall Street is swooning over influencers like MrBeast and Logan Paul, and how top brands like Coca-Cola, E.L.F., and Benefit are leveraging TikTok Shop to boost their sales.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're tackling the potential TikTok ban in the U.S., Revolve’s afterparty madness at Stagecoach and delving into some of the complexities of influencer payments.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're peeling back the layers of a new report where seasoned influencers disclose their top concerns for 2024. Plus, we'll delve into the meteoric rise of SMITH&SAINT, the dynamic female-led agency that's shaking up talent representation and brand-building. And we won't miss a chance to explore how Poppi's fizzy drink turned its influencer marketing strategy into a fashion-forward phenomenon. 

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're taking a closer look at some fascinating intersections between culture, technology, and marketing strategies. From fine arts organizations recruiting influencers to capture young audiences, to the latest shifts in how brands are optimizing their influencer collaborations, and how TikTok is unlocking the potential of bilingual content for marketers.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in this episode, we will explore Mad Rabbit's massive brand ambassador push, GRIN's latest data-driven tool for boosting influencer programs, and unveil top earning secrets from 2,000 creators in Kajabi's "State of Creators ‘24" report.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and i'm very excited because this is our thirtieth episode! All thanks to you and your support! In today's episode, we'll explore Meta's new Instagram ad feature boosting sales, Pinterest's Coachella partnership, and the potential disruption of creator-owned mobile networks.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we're unraveling the twists of promises made and broken, both by brands and within the bustling world of finfluencers. From BMW's social media misstep to the tightening grip of regulations on financial influencers, and a brokerage firm's record-setting penalty for unchecked influencer campaigns.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani and in today's episode, we're exploring how top restaurants are revolutionizing marketing by inviting customers to co-create menus, diving into MrBeast's groundbreaking leap to Amazon Prime, and unraveling Havas' strategic acquisition of Wilderness to dominate the social media advertising world.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.