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Influence Weekly
Influence Weekly episodes
- InfluenceWeekly #17 - Viral Voyages, Influencer Empires, and NIL Game Changers
In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on brand revenue, and the power of social media through the NIL partnership between Michigan football players and the Lakers.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
7 min - InfluenceWeekly #16 - Protecting Child Stars, Equity Revolution in the Influencer World, and Holiday Streaming Magic
In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator economy, and the tradition of streamers going live on Christmas to foster community and raise funds for charity.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
6 min - InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
6 min - InfluenceWeekly #14 - Creator Content Boom, Silver Influencer Surge, and YouTube's Privacy Pivot
In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects of YouTube's recent code removal.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
7 min - InfluenceWeekly #13 - Inside the Surge of Influencer Partnerships, TikTok's Viral Secrets, and SonderCo's Game-Changing Strategies
In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch of SonderCo, an agency revolutionizing brand-influencer deals.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
6 min - InfluenceWeekly #12 - Behind the Scenes: GRWM Craze, TikTok's Monetization Maze, and Dove's Award-Winning Influence
In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winning influencer partnership between Dove and Collectively.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
7 min - Influence Weekly #11 - TikTok's rise as America's news source, how TikTok is being used in political campaigns and a study revealing that more skin means more money for influencers.
In today's episode, we'll cover TikTok's rise as America's news source, President Biden thinking of joining TikTok for his re-election campaign and a study revealing that Instagram influencers who show more skin earn more money from sponsored posts.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
8 min - Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo
In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "moist" Word of the Year.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
6 min - Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US.
In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing campaigns, and the low traction of ByteDance's Lemon8 app in the US.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
6 min - Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok..
In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to make content, and Uber's strategy to grow it's TikTok following.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.
7 min
About Influence Weekly
From the publisher's feed
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry…
leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.