Influencer Marketing for Destinations

When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influencer marketing collaborations along with how influencers fit into their overarching content strategy. 

Gui’s episode on the Destination Marketing Podcast talking about Sports Influencer Marketing.

About Orlando North

Do Orlando North website

Facebook

Twitter

Instagram

YouTube 

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out what you should ask about when reading through it.

Disclosure: Jacqueline and Jess are not financial advisors or lawyers. This episode comes with extensive business background and experience as well as information about the contract Relic uses and has been approved by the company’s lawyer.

Timeout for Trends 

Influencer Marketing Hub shares two trends in July 2021 about contracts and how companies (destinations) are going to hold influencers accountable for results. With a performance-based contract. Read more here: https://bit.ly/3eZKmSx

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success. 

Links to the influencers highlighted are below.

About Sarah Puckett — Organized Adventurer

Instagram

About Erika Norton — Hey Erika Norton

Instagram

About Jodi Nelson — Parents Who Travel

https://parentswhotravel.com/

Instagram

TikTok

Facebook

About Stacy Anderson — Hurried Hostess

https://hurriedhostess.com/

Facebook

Instagram

Twitter

YouTube

About Michelle- The Wandering Queen

https://www.thewanderingqueen.com/

Instagram

Tik Tok

About Jess Darrington —  Where is Briggs

https://parttimetourists.com/travel-with-baby

Instagram

Tik Tok 

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess start by defining niches and end with discussing both common and emerging niche categories. 

Timeout for Trends Business Insider stated travel niches have become very important. For nano-influencers, this is great because they can have a big influencer over a smaller niche category according to Influencer Marketing Hub. 

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Tony Piersanti, marketing relationship manager for Tuacahn Amphitheatre, talks with Jess and Jacqueline about their growth with influencer marketing in the past couple of years. In 2021, Tuacahn started requesting and requiring media or influencer kits in order to collaborate. Listen to hear what he likes most in a media kit and how his team looks at media kits to make their decisions. 

About Tuacahn Amphitheatre

Tuacahn Amphitheatre website

Facebook

Instagram

Twitter

YouTube

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Don’t miss this discussion with co-hosts Jess and Jacqueline about media kits. An equivalent to your business resume, make sure your media kit communicates your brand and worth. Learn exactly what a destination is looking for when it comes to must-haves versus what is helpful and nice, but not as necessary. Let creativity spark and make your media kit put you at the top of a destination’s list.   

Timeout for Trends 

On May 24, 2021, Instagram announced an update introducing Instagram Reels and Instagram Live insights! Read about it here: https://bit.ly/3w2D47a. 

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Megan Fox has been putting together influencer itineraries for Visit Southern Utah for the last couple of years. Listen to Megan share her top tips for destinations when building itineraries for incoming influencers. Find out all the details in her step-by-step process along with why she likes to ask if influencers are afraid of heights!

About Kanab

Visit Southern Utah: Kanab website

Facebook

Instagram

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

The itinerary for a travel influencer marketing collaboration is arguably one of the most important pieces of the partnership. As an influencer, Jess calls Relic Agency’s itineraries the “golden standard” as we break down each part for you. Make sure you’re organized and intentional in what you write to make sure both parties are on the same page.

Timeout for Trends 

Demand for video will keep rising in 2021. Read about it here: https://bit.ly/3vVoC09 

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

The Traveling Newlyweds have been doing influencer marketing for over five years. With vast experience, listen to Bobby and Alli share their stories of multiple pitches to Disney before a success and their change from big “top-list destinations” to road-trip, “hidden gem” destinations. Find out what their pitches look like as they ask destinations to come along for the ride.

About The Traveling Newlyweds

Website

Instagram

Twitter

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Influencers — have you ever wondered what a destination thinks or wants when you pitch them? Who do you reach out to? What goes into a pitch? How long should it be? Jess and Jacqueline break down everything about pitching a destination in this episode with examples to get you started!

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].