Influencer Marketing for Destinations

Listen to Jacqueline and Jess talk with Sarah Rohrbach from Visit Southern Idaho about her experience with influencers and how she researches and vets them. From photography and authenticity to captions and comments, learn from a destination what qualities they look for in influencers and what might look like a red flag!

About Sarah Rohrbach

Earth to Sarah Website

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About Southern Idaho

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About Brand Revolt

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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Calling all influencers! Listen in to Jess and Jacqueline as they discuss what destinations look at when researching and vetting influencers. Destinations, take note of what influencers spend their time on and are hoping you take note of (and what they don’t want you to dwell on).

Follow Influencer Marketing for Destination on Social Media!

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About Brand Revolt

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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Co-hosts Jess and Jacqueline talk to Shannon Hall, an influencer using the handle @heyshannonhall about goals and values in tourism marketing. Shannon’s brand is driven by values such as rural travel, outdoor experiences, and environmental sustainability. This episode dives into how she bases her collaborations on goals and values that match with her brand and how others can do the same.

About Hey Shannon Hall

www.heyshannonhall.com

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Follow Influencer Marketing for Destination on Social Media!

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About Brand Revolt

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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Values and goals are necessary when approaching a collaboration between an influencer and a destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a one-time collaboration versus a long-term brand ambassador program or partnership.

Follow Influencer Marketing for Destination on Social Media!

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About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Influencer Marketing for Destinations is more than getting a free trip. Join co-hosts Jess and Jacqueline as they talk to Falyn Owens, executive director at the Garfield County Office of Tourism, about her experiences with influencers, from pitching the idea to her board and working with her agency to making the itinerary and receiving results to prove that this marketing tactic is worthwhile.

About Bryce Canyon Country

www.brycecanyoncountry.com

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Follow Influencer Marketing for Destination on Social Media!

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About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Get to know hosts Jacqueline and Jess, their roles as influencer and marketer, and their personal experiences with travel and influencer marketing. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it! As you start to think about what type of partnership you’re interested in and how both destinations and influencers create value for each other, make sure to prioritize your goals!

Follow Influencer Marketing for Destination on Social Media!

Instagram

Twitter

Pinterest

About Brand Revolt

Website

Facebook

Instagram

Twitter

The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].