Gen has been in the talent and influencer managing business since 2015, so she has a lot of experience when it comes to finding the perfect spokesperson for your brand, integrating influencers within a successful marketing campaign and sharing advice on how PRs can work with talent managers in a seamless and effective way.

 

Gen is also a passionate member of AiMCO, the Australian Influencer Marketing Council, which has some great resources around the best practices and legal requirements for influencer marketing. If you are interested in the topic, we recommend reading AiMCO's best practices at the link here: https://www.aimco.org.au/best-practice

 

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