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Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveals how influencers are not just enhancing brand awareness but are becoming essential players in today's marketing strategies, especially among younger demographics who use platforms like TikTok and Instagram as their go-to search engines. If you're curious about integrating influencer marketing into your overall strategy, Marc's advice on understanding your target audience and selecting the right influencers is invaluable.

Influencer marketing has evolved from a luxury to a necessity, and this episode explores why giving influencers creative freedom is crucial in this shift. While it's important to provide guidance, being overly restrictive can stifle an influencer's unique voice and limit their ability to genuinely engage with their followers. We discuss why reallocating funds from traditional marketing avenues, such as Google Ads, to influencer marketing could yield better results, and how selecting the right platforms for your audience can enhance your brand's reach and authenticity.

In our exploration of e-commerce and influencer marketing, particularly in the makeup industry, we emphasize the importance of metrics. Tracking sales and traffic, using discount codes, and adhering to regulatory standards are just a few of the key points covered. This episode also touches on the financial aspects of influencer collaborations and how younger audiences are increasingly using social media as their primary search tool. We wrap up with strategic advice on purchasing content from influencers for your own channels and the potential benefits of cultivating long-term relationships with effective influencers. Join us as we unpack these strategies and more in this exciting episode.

Find Marc on Linkedin at https://www.linkedin.com/in/marc-hillander-41658652/

Find influencers at https://getcims.com/

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"Werq" Kevin MacLeod (incompetech.com)
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