Influencing Insider

Influencing Insider

By InfluencingNewsNews Commentary
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Influencing Insider episodes

  • Tech & Business PR with Freelance journalist, Jennifer O'Brien

    Freelance writers are integral to journalism. Offering a different perspective, they usually bring a wealth of experience together with creative freedom. This is especially true of our guest next week Jennifer O’Brien.

    Founder of Stories Ink, Jennifer O’Brien joins Influencing Insider next Thursday 1st December at 2pm to discuss:

    • What stories Jennifer covers
    • How to pitch tech and business stories from her perspective as a freelancer
    • The different publications she oversees
    • About Jennifer O’Brien

      Jennifer O’Brien is the founder of Sydney-based Stories Ink. She worked as an editor at IDG communications for nearly a decade, working on ARN, CIO, CMO and Computerworld.


      She also had a stint as editor of MediaConnects’ ITJourno and prior to joining ARN, worked on IT publications in her native homeland in Canada.

      About Stories Ink

      Stories Ink is a content creation and event hosting business that connects through the power of 'storytelling.' The writing house provides expertise – across any sector – in media, strategy, events, publishing, social, custom, and editorial.

      19 min
    • Business & Aged Care Industry News with Inside Ageing, Sean McKeown

      Aged Care services have been prominent in the news cycle for the past couple of years.

      Informing this challenging sector is Inside Ageing. Looking at facilities management, best practice and more, Inside Ageing serves the professionals that serve our aged care industry.

      Inside Ageing’s Publisher, Sean McKeown joins Influencing Insider next Wednesday 23rd November at 2pm to discuss:

      • What stories Inside Ageing covers
      • How to share story ideas
      • The people they work with
      • About Sean McKeown

        Sean McKeown is the Publisher and Commercial Director of Inside Ageing. He has started since March 2020 and is based in Fremantle, Western Australia.

        About Inside Ageing

        Inside Ageing is Australia's leading business-to-business news source for the aged care, home care and disability care sector. They help facility managers and Executives to manage their services in a complex environment through trusted news, information and insights delivered via their website, newsletter and events.

        19 min
      • Insider: Business with DoorDash's Simran Kodesia, Director of International Communications

        Operating in over 7,000 cities around the world, and easily dominating the US with 59% of food service sales, DoorDash is a key player in the global food delivery industry. 

        Joining us Friday at 9am to discuss the challenges and opportunities of this fast-paced industry is DoorDash's Director of International Communications, Simran Kodesia. Simran will discuss:

        • Challenges in cross-cultural communications
        • Keeping messaging fresh while staying on-brand
        • Competing in an active market
        • 21 min
        • Consumer Tech PR with Gizmodo's Asha Barbaschow

          With emerging tech on the rise like blockchain, industry issues from big social media names and data security, Gizmodo can answer all your burning tech questions!

          Gizmodo’s Editor, Asha Barbaschow joins Influencing Insider next Wednesday 9th November at 2pm to discuss:

          • What Gizmodo’s audience is interested in
          • How Gizmodo sources their content
          • The best ways to pitch story ideas
          • About Asha Barbaschow

            Asha Barbaschow is the Editor-in-Chief at Gizmodo Australia based in Sydney, Australia. Asha has spent around a decade writing about all things technology, starting her journalism career at a local newspaper. Prior to her role, Barbaschow was with ZDNet for over six years, covering the enterprise tech beats.

            About Gizmodo

            Gizmodo Australia is one of Australia's most prominent consumer technology news websites, covering consumer tech & gadgets, entertainment, automotive and health/science. It publishes both news and reviews and operates under the catchline 'The news of Tomorrow, Today'.

            24 min
          • Introducing Influencing Insider: Business - with Cisco's Cori Moran, Head of Communications and PR ANZ

            Influencing Insider is very excited to announce our newest program: 'Insider: Business'.

            Starting next Friday 4th November at 11am, we’ll look at the other side of business communications: navigating a complex offering, dealing with different audiences, responding to challenges, interacting with journalists, and of course, crisis communications.

            Our very first guest on the show will be Cori Moran, Head of Communications and PR for ANZ for technology giant Cisco.

            She will discuss:

            • Establishing effective relationships with journalists
            • How to keep your messaging fresh
            • Crisis communications
            • 32 min
            • Tech PR with Award winning technology issues journalist, Daniel Van Boom

              CNET’s News editor Daniel Van Boom has been awarded Best technology issues journalist for two years running at the Samsung IT Journalism Awards. He joins Influencing Insider next Wednesday 2nd November at 2pm to discuss:

              • What CNET covers
              • How to share stories with their audience
              • The best ways to pitch CNET
              • About Daniel Van Boom

                Daniel Van Boom is the News Editor at CNET based in Sydney, Australia. Daniel Van Boom covers cryptocurrency, NFTs, culture and global issues. He has graduated from the University of Technology Sydney with a Bachelor of communications, majoring in Journalism.

                About CNET

                CNET Australia is consistently the number one visited technology website in Australia. It is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics. It is published by CBS Interactive.

                20 min
              • Tech & Business PR with Digital Nation's, Velvet-Belle Templeman

                “C-suite executives and company boards are operating in an unprecedented environment of disruption, transformation, and accelerating change”

                Nominee for the IT Journalism Awards 2022 is Digital Nation's Lead journalist and Reporter, Velvet-Belle Templeman. She joins Influencing Insider next Wednesday 26th October at 2pm to discuss:

                • What Digital Nation covers
                • How to share stories with their audience
                • The best ways to pitch Digital Nation
                • About Velvet-Belle Templeman

                  Velvet-Belle Templeman is the Lead journalist and Reporter at Digital Nation Australia. She focuses on digital transformation, leadership and sustainability. Before joining nextmedia to launch Digital Nation Australia in 2021, Velvet-Belle worked as a journalist at Which-50.com and as a content producer at Boardroom.Media. She is a graduate of the University of Technology Sydney.

                  About Digital Nation

                  Digital Nation Australia delivers a forum for robust discussion and debate about the impact of change and the role of business and government in society. This is the publication for transformational leaders across all the disciplines on the executive team and for those who report to them and advise them.

                  23 min
                • Gaming PR with Digitally Downloaded, Matt Sainsbury

                  Digitally Downloaded are a committed bunch of writers, and love games of all kinds. They’re also committed to giving indie developers and publishers a go, because it's the indies that have the most to gain from digital distribution.

                  Leading the wittiest and passionate crew is Publisher and Editor-in-Chief, Matt Sainsbury. He joins Influencing Insider next Wednesday 19th October at 2pm to discuss:

                  • What Digitally Downloaded covers
                  • How to share stories with their audience
                  • The best ways to pitch Digitally Downloaded
                  • About Matt Sainsbury

                    Matt Sainsbury is the Publisher and Editor-in-Chief of gaming website Digitally Downloaded. He worked at IDG channel publication ARN for five and a half years until March 2012. Sainsbury graduated from the University of NSW with a BA (Media and Communications) before working as a freelancer with the Official PS2 Magazine, after which he picked up his current role at ARN in 2007.

                    About Digitally Downloaded

                    Digitally Downloaded is a news and reviews site for digitally downloadable games. It was formed after they realised that the way of the future for video games was in digital downloads. They provide the best coverage possible for the games that you download.

                    Digitally Downloaded covers Steam and other PC download platforms, Nintendo, Microsoft, Sony, Apple and its iPhone and iPad.

                    22 min
                  • Lifestyle PR with Man of Many's Nick Hall

                    Whether it’s muscle cars, fashion, video games or internet culture, or just anything that interests the gentleman, Australia’s leading men’s lifestyle website Man of Many is on top of it all.

                    Man of Many’s Editor-in-chief, Nick Hall joins Influencing Insider on Wednesday 12 October at 2pm. He will discuss:

                    • How they organise sponsorships and brand deals
                    • The site’s most popular stories
                    • The best way to pitch Nick
                    • About Nick Hall

                      Nick Hall is the Editor-in-chief editor at Man of Many and has been in the position since March 2020. He was previously a journalist with Octomedia.

                      About Man of Many

                      Man of Many showcases a curated selection of the best in Men's Products, Culture, Fashion, Technology and Style. Founded by two friends from Sydney with a shared passion for all things cool, Man of Many was launched in December 2012.

                      18 min
                    • Tech, Crypto, Finance & Business PR with The Chainsaw's Samantha Howard

                      Australia’s first web3-focused news site, The Chainsaw, aims to sort fact from fiction on the impact and applications of the blockchain technology that is reshaping finance, business and culture.

                      Leading the team is Head of Editorial, Samantha Howard.

                      She joins us on Influencing Insider next Wednesday 5th October at 2pm and will discuss:

                      • Her audience and the type of stories she is interested in
                      • How to pitch stories
                      • The best time to pitch The Chainsaw
                      • About Samantha Howard

                        Head of Editorial at The Chainsaw, Samantha joined with more than 12 years of experience across editorial and marketing.

                        Prior to joining Pedestrian Group, Howard worked across the EU and US helping grow the brands of some of the industry’s most impactful Web3 figures/companies. She has previously worked in various editorial roles including as a features editor, branded content writer, editor and columnist for the likes of World Vision, VICE Media Group and YAP Global.

                        About The Chainsaw

                        The Chainsaw is Australia’s first dedicated home of all things Web3 and blockchain. Committed to unwavering journalistic integrity, the Chainsaw strives to uncover the stories of the people and companies behind the biggest and newest blockchain movements, approaching the sector with an unbiased and critical point of view.

                        19 min

                      About Influencing Insider

                      From the publisher's feed

                      The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.