Influencing Insider

Influencing Insider

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Influencing Insider episodes

  • Lifestyle PR with Winning Magazine's Katarina Kroslakova

    After a 3 year hiatus, it is with great excitement that the neo-luxury lifestyle outlet Winning Magazine is making a comeback to our shelves!

    The Editor of Winning Magazine, Katarina Kroslakova joins us Thursday 29th September at 2pm. She will discuss:

    • What areas Winning will cover
    • How to get in touch
    • What kinds of stories Katarina is most interested in.
    • About Katarina Kroslakova

      Katarina is the current editor of Winning Magazine. She was the editor of The Australian Financial Review's Life & Leisure lifestyle supplement, a role she assumed in 2010 having contributed on a freelance basis to the publication prior to that. Katarina writes about food and wine, fashion, retail, jewellery, beauty and grooming, design, architecture, property, motoring, sport, the arts, philanthropy, travel and health. She was formerly the editor of the ABC's Limelight Magazine, reviewed classical musical and opera for the Sun Herald, launched Fine Music Magazine for 2MBS and was the executive producer and entertainer reporter for Macquarie Radio Network. She has also worked as a BBC producer in London.

      About Winning Magazine

      The brainchild of entrepreneur John Winning, Winning Magazine celebrates all aspects of inspired living. The premium luxury lifestyle publication is a quarterly, 160-page print tome targeting women and men with an appreciation of quality lifestyle and design, in and out of the home. Driven by John Winning’s pioneering spirit and passion to create memorable experiences, Winning magazine covers news and features centered around the home, food, wine, travel, fashion, motoring, technology, health and wellness, and much more.

      24 min
    • Wealth & Finance PR with The Australian Financial Review's Lucy Dean

      Managing money and getting the most out of it is hard enough at the best of times, and in 2022? Forget about it! Thankfully though, we’ve got you covered next week

      Wealth and personal finance reporter, Lucy Dean joins Influencing Insider next Wednesday 14th September at 3pm to discuss:

      • The type of stories she is interested in
      • How to pitch stories
      • The best time to pitch the AFR
      • About Lucy Dean

        Lucy Dean is a Wealth reporter at The Australian Financial Review where she writes about wealth management and personal finance, based in the Sydney newsroom. Prior to her role, she was a Senior Journalist at Yahoo Finance where she covered property, women’s wealth, personal finance and more.

        About The Australian Financial Review

        The Australian Financial Review is Australia's only national financial newspaper, and as such is considered one of the country's leading authorities on business, finance and political news. Every day, The Australian Financial Review uses its vast international resources to bring readers the latest in world news and global business trends.

        22 min
      • Tech & Cybersecurity PR with KBI.Media's Karissa Breen

        “We all want to lift the global security posture, and we’re actually doing things to make that happen”

        KBI.Media’s Head of Security Journalism, Karissa Breen joins Influencing Insider next Wednesday 7th September at 2pm to discuss:

        • The type of stories she is interested in
        • How to pitch story ideas
        • How to engage with their streaming and podcasts
        • About Karissa Breen

          Karissa Breen is the Head of Security Journalism at KBI.Media. She sets the benchmark for their writers and creates security content that resonates with an executive audience at the intersection of business and technical operations.

          About KBI.Media

          KBI.Media is the leading hub for cybersecurity news and updates. Between the content produced in-house; their new streaming show, 2Factors, deep-dive articles, as well as their flagship podcast, KBKast - plus the articles and podcasts from our clients and partners, they have the security industry covered.

          17 min
        • Lifestyle & Sustainability PR with Ilona Marchetta, Journalist & editor at The Carousel & In A Sustainable Way

          With a keen interest in sustainability and 20 years of experience in communications, Ilona Marchetta helps simplify the key components & issues around sustainability.

          Sustainability Editor, Ilona Marchetta joins Influencing Insider this Wednesday 31st August at 1:45pm to discuss:

          • The type of stories she is interested in
          • How to pitch stories
          • The best time to pitch the outlets
          • About Ilona Marchetta

            Ilona Marchetta is a Sustainability editor at The Carousel and at her new site, In a Sustainable Way. Prior to that, she was a print journalist and left the media industry in 2009, just as it was being disrupted by digital. She has also been contracted to different government agencies and large corporations, bringing her skills in digital media to roles in corporate communications.

            About The Carousel

            The Carousel is a women's lifestyle site with expert news and advice across fashion, beauty, health, food, home, parenting, and sustainability. Dedicated to inspiring you to lead your best life emotionally, physically, and sustainably.

            About In A Sustainable Way

            A new site launched by Ilona Marchetta, In A Sustainable Way covers looks at how to live your best life in a sustainable way. She explores Australia’s conversations about sustainability locally and internationally, and looks at ways to be more mindful of our consumption, so we can engage more fully in our lives.

            13 min
          • Tech & Gaming PR with GamesHub's Edmond Tran

            “GamesHub aims to promote the talents of Australian writers, and foster new voices and perspectives”

            Managing Editor, Edmond Tran joins Influencing Insider on Thursday 25th August at 2pm to discuss:

            • What GamesHub covers
            • How to pitch stories to GamesHub
            • The best time to pitch GamesHub
            • About Edmond Tran

              Edmond Tran is the Managing Editor of GamesHub. Prior to his role, Tran worked as the Editor & Senior Video Producer for GameSpot AU. He joined CBS Interactive in 2008 while writing a thesis on video game theory at UNSW, and began working as a full-time videographer upon its completion. His intimate knowledge of the video game medium led to Edmond's rapidly increasing involvement with GameSpot AU until he was naturally absorbed into the team. Video games have been an integral part of Edmond's life.

              About GamesHub

              GamesHub is a video game news, reviews, and features site dedicated to creating approachable games coverage for everyone. With a focus on recognising games as creative works first and foremost, and a commitment to comprehensive coverage of the Australian industry, GamesHub wants to expand how people think about and appreciate games from all over the world.

              21 min
            • Tech PR with Women Love Tech’s Pamela Connellan

              The latest tech news, reviews and trending information for women is delivered by Women Love Tech. Its mission is to create the next generation of women in tech by upskilling them and encouraging them to work in the industry. Writing for the publication is journalist and digital content producer Pamela Connellan.

              She joins Influencing Insider on Thursday 18th August at 11am to discuss:

              • Writing for Women Love Tech
              • What areas Women Love Tech cover
              • The best way to pitch to Women Love Tech
              • About Pamela Connellan

                Pamela Connellan has written for Women Love Tech for over three years covering general news stories, reviews, video reports and stories about women in the technology sector. She also works as a digital content manager and marketer implementing Facebook ad campaigns and building audiences for social media.

                About Women Love Tech

                Women Love Tech is a website that gives women everything they need when it comes to the latest tech news, best apps and podcasts, product reviews, cool gadgets or what’s streaming.

                It has been a finalist at the Australian IT Journalism Awards on multiple occasions.

                23 min
              • Tech PR with Award-winning technology journalist Rosalyn Page

                Freelancer Rosalyn Page has amassed an exceptional portfolio of technology and innovation coverage across a wide range of outlets for nearly 20 years.

                Rosalyn joins Influencing Insider on Thursday 11 August at 2pm to discuss:

                • The different publications she oversees
                • How to pitch tech stories from her perspective as a freelancer
                • The best ways to pitch outlets like CIO, CSO and CMO
                • About Rosalyn Page

                  Rosalyn Page is a freelance journalist, content writer and strategist. Rosalyn’s work has been published in The Sydney Morning Herald, The Australian, CHOICE, Which?, HomeWork, CMO, The South China Morning Post, Qantas and Jetstar’s inflight magazines, Australian Gourmet Traveller and many other publications.

                  About CIO, CSO and CMO

                  CIO is an online publication for insight and expertise into business, strategy, innovation and leadership through the eyes of CIO’s and business technology executives. CIO readers gain key insights on career development for themselves and their employees, including certifications, hiring practices, and skills development, along with a strong foundation in digital transformation of their businesses.

                  CSO is an online resource for the newest C-level executive making their way into the executive suite, the Chief Security Officer (CSO). CSOs form an organisation's security policy, implement it and enforce it. These are the executives who are charged with protecting their organisation's tangible and intangible assets, and are faced with the growing challenge of balancing the correct levels of risk versus business opportunity.

                  CMO is a quarterly digital magazine dedicated to Chief Marketing Officer (CMO) professionals. It addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

                  19 min
                • Tech PR with The Australian's Chris Griffith

                  The Australian’s Senior Technology Journalist, Chris Griffith joins Influencing Insider next Wednesday 3rd August at 2pm.

                  Drawing on five decades of experience exploring business and technology, Chris will talk about:

                  • The type of stories he is interested in
                  • How to pitch stories
                  • The best time to pitch The Australian
                  • About Chris Griffith

                    Chris Griffith is a Senior Technology Journalist with The Australian newspaper.

                    Before working at Australian IT, he was media development editor at The Australian and in 2009 helped build The Australian's website.

                    Before that he was deputy news editor online at The Australian, responsible for production of online political news during the 2007 federal election, and previously online reporter at The Courier-Mail newspaper in Brisbane, 1999-2007.

                    Chris has worked in TV and radio however most of his career has been in newspapers, as a columnist with The Sun-Herald in Brisbane in the early 1990s, and then as a reporter with five year stints at both The Sunday Mail and The Courier-Mail before helping pioneer the paper's coverage on the internet.

                    He was researcher at The 7.30 Report, Brisbane in 1993; researcher at 4BH 882 in 1994, and in 1995 founding editor of the indigenous newspaper Land Rights Queensland.

                    Chris also has a computer programming background which includes mainframe coding and teaching computer programming in the 1970s and running a small business developing commercial PC packages in Queensland in the 1980s.

                    About The Australian

                    The Australian Technology, the country's leading newspaper information technology section delivers high quality technology news, features, opinion and product reviews that have made the section a must read for anyone in the IT game.

                    34 min
                  • The Australian Women's Weekly: Lifestyle coverage with Deputy Editor Tiffany Dunk

                    Women’s Weekly’s Deputy Editor, Tiffany Dunk joins Influencing Insider next Thursday 28th July at 1pm to talk about:

                    • What The Australian Women’s Weekly covers
                    • How to pitch stories
                    • The best time to pitch The Australian Women’s Weekly
                    • About Tiffany Dunk

                      Tiffany Dunk is the Deputy Editor at The Australian Women’s Weekly since 2018, having worked at CLEO, NW magazine as Entertainment Editor, Deputy Editor of TV Week,  and Editor of DOLLY in 2009; The Herald Sun, The Sunday Mail and The Sunday Telegraph.

                      About The Australian Women’s Weekly

                      The Australian Women’s Weekly is the country’s most loved and iconic magazine, shaping the lives of Australian women for over 80 years and earning a special place in the heart of the nation. Combining agenda setting news stories with in-depth celebrity and real-life features, unparalleled royal coverage and a legendary lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success.

                      25 min
                    • Tech PR with Freelance contributor Brad Howarth

                      With more than 25 years in the industry, Freelance journalist Brad Howarth worked across a dozen publications in technology, marketing and general business, including some big names: AFR Boss, Sydney Morning Herald, InTheBlack, and CIO Australia, to name a few.

                      CMO & ITNews Freelancer Brad Howarth joins Influencing Insider this Wednesday 20th July at 1pm to talk about:

                      • The different publications he oversees
                      • How to pitch tech stories from his perspective as a freelancer
                      • The best ways to pitch outlets like CMO & ITNews
                      • About Brad Howarth

                        Brad Howarth is a freelance journalist, writer, author and speaker. He writes across technology, business, marketing and social issues, with a background in technology journalism. He started his career during the mid-nineties at IT publishing house IDG, working on titles including ARN, CIO Australia, and Computerworld Australia. He moved to The Australian in 1997 where he worked on the IT section for two years, then moved on to BRW as IT Editor, and then Marketing editor.

                        About CMO & ITNews

                        ​CMO is a quarterly digital magazine dedicated to Chief Marketing Officer (CMO) professionals. It addresses the unique leadership and management challenges chief marketers face as they look to align their own practices and insights with those of the business.

                        iTnews.com.au is a business technology news website targeting IT leaders and decision makers  It is owned by nextmedia and is a part of a stable of technology titles that includes CRN, BIT (Business in Technology) and IoTHub.

                        18 min

                      About Influencing Insider

                      From the publisher's feed

                      The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.