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Influencing Insider
Influencing Insider episodes
- News, Lifestyle and Tech PR with Pedestrian’s Melissa Matheson
Pedestrian Group has grown to incorporate some of Australia’s most well-known technology outlets alongside Pedestrian.TV.
Keeping an eye on the editorial teams across Gizmodo, Lifehacker and Kotaku is Head of Editorial, Melissa Matheson who joins Influencing Insider on Wednesday 4 May at 2pm to discuss:
- How she works with such a wide team of journalists
- The stories she is most interested in
- How PR professionals can work with her
About Melissa Matheson
Melissa is the Head of Editorial for Pedestrian Group, having joined in the middle of 2020. Prior to that she was managing editor of youth news platform GOAT at Nova and spent time with ARN, SBS and close to a decade at News Corp.
About Pedestrian Group
Pedestrian Group is one of Australia’s most popular youth media organisations and is owned by Nine Entertainment. Pedestrian holds Pedestrian.TV, Lifehacker, Gizmodo, Kotaku, Vice and Refinery29 under its banner.
36 min - Tech PR with Techday’s Sean Mitchell
Techday covers all aspects of the tech industry across the APAC region, and tying all the teams together is publisher Sean Mitchell.
16 min - Tech and property PR with The Australian’s Joseph Lam
Australia’s technology and property industries are two of the busiest to cover. Putting his shoulder to the wheel is The Australian’s Joseph Lam.
Joseph joined The Australian in 2019 having worked as a freelancer across publications in Australia, Hong Kong and Thailand. He covers property and technology for the national newspaper.
15 min - Tech PR with Women Love Tech’s Robyn Foyster
The latest tech news, reviews and trending information for women is delivered by Women Love Tech. At the helm is editor, publisher and owner Robyn Foyster.
21 min - Travel PR with Escape’s Kelli Armstrong
Top up your wanderlust tank with Escape as it brings you the travel news, destination features, celebrity covers and personality columns.
19 min - Finance PR with Money Magazine’s Michelle Baltazar
Money Magazine is out there breaking down everything people need to know when it comes to finances. From property, to budgeting, to investing and everything in between, Money Magazine has it covered.
13 min - Money and Finance PR with Sarah Megginson
Money, home loans, finances are always important topics of discussion, but with a federal budget and election around the corner those stories will be leading news bulletins around the country.
19 min - Tech and Lifestyle PR with CNET's Editor Steph Panecasio
CNET's promise is to cover all parts of 'modern life' that matter - from health, home and money to tech, culture and climate - and how to get the most out of them.
18 min - Public service and government PR with The Mandarin’s Richard Austin
The Mandarin is unique in the way it works with public relations and marketing professionals, adopting an editorial model that is different to most other media outlets.
14 min - Consumer tech PR with ausdroid’s Phil Tann
Covering all things consumer technology is ausdroid editor Phil Tann. If a device or service isn’t Apple, then you can bet it’ll be on ausdroid.
17 min
About Influencing Insider
From the publisher's feed
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.
Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.