Influencing Insider

Influencing Insider

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Influencing Insider episodes

  • Lifestyle PR with The Latch Lifestyle Editor, Sangeeta Kocharekar

    Rounding off our month of Lifestyle is Australian publishing platform, The Latch 🎉

    Since 2020, The Latch has brought new perspectives on the ever-changing topics relating to the way we live. Nothing is off limits, sharing news, informative deep dives, tips and advice across travel, fashion, sustainability, relationships, sex, career, interiors — the list goes on.

    Lifestyle Editor for The Latch, Sangeeta Kockarekar, joins us on Influencing Insider this Thursday 30th March at 2pm to discuss:

    • What The Latch covers, their audience and their content objectives
    • How to share your news content with The Latch
    • The best way to reach out to Sangeeta
    • About Sangeeta Kockarekar

      Lifestyle Editor for The Latch, Sangeeta has over seven years experience working for some of Australia's leading digital and print titles. She previously worked as Commercial Content Editor of Escape and delicious. Born and raised in the United States, Kocharekar settled in Australia after finishing college.

      About The Latch

      The Latch expands cultural conversations beyond clickbait - giving their readers the tools to have richer conversations and a deeper understanding of the topics they care about. Focusing on curating entertainment, wellness and lifestyle content, The Latch provides relevant and responsive information through breaking news, interesting long-forms and bite-sized pieces you won’t find anywhere else.

      26 min
    • Lifestyle PR with Sitchu Co-founder & Editor-in-Chief, Holly Perks

      There is no other site that does city guides or suburb profiles quite like Sitchu. Combining beautiful photography with tailored content, they tell the story of what it’s like to be a local. Through bespoke editorial features, Sitchu shares inspiring stories and insider tips from some of Australia’s most stylish and influential locals.

      We’ll be speaking with Co-founder and Editor-in-Chief Holly Perks, this Wednesday 22nd March at 2pm to discuss:

      • Sitchu’s story: the history, the audience & content philosophy
      • What Sitchu covers and how they connect
      • How to share your news content with Sitchu
      • About Holly Perks

        Overseeing the team of creative individuals at Sitchu is Holly Perks, Editor-in-Chief & Co-founder. Since 2016, Holly has managed all content, branding, marketing and strategy for the brand, creating content for young women to stay connected with their favourite suburbs across the country.

        About Sitchu

        Sitchu is a modern, online lifestyle brand curated to explore Australia’s most sought-after suburbs. Through an interactive map, business directory and wish list, Sitchu helps their readers stay connected with suburbs across Sydney, Melbourne, Brisbane, Adelaide, Canberra and Perth.

        25 min
      • Lifestyle & Food PR with Are Media Digital Managing Editor, Jayde Malifa

        Australia and New Zealand’s leading multi-channel publisher, Are Media has been producing content across lifestyle, entertainment, fashion, beauty and food for over eight decades.

        Their Food & Lifestyle division delivers unique content; from the inspirational escapism of Gourmet Traveller; to the practical, fun and fresh approach of Australian Women’s Weekly Food.

        Overseeing the team for lifestyle & food at Are Media is Digital Managing Editor, Jayde Malifa. She joins us on Influencing Insider next Thursday 16th March at 2pm to discuss:

        • The digital titles under Are Media - and what their audience connects with
        • How to share your news content with Are Media, and how digital differs from print
        • The best way to reach out to Jayde
        • About Jayde Malifa

          Jayde Malifa is the Digital Managing Editor at Are Media - creating lifestyle and food content for Now to Love, New Idea, WHO, Gourmet Traveller and Australian Women’s Weekly Food. From health and wellbeing, to beauty and style, she is all about providing readers with the best lifestyle inspiration.

          About Are Media

          Are Media is the leading company in Australia for women’s content, driven by their beloved brands and engaged consumers. They create content, experiences and ecommerce opportunities across digital, magazines, social channels, videos, podcasts and events. Their aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment.

          26 min
        • Lifestyle PR with Are Media Lifestyle Director, Claire Isaac

          Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Iconic brands such as New Idea, Woman’s Day and WHO have helped define the lifestyle genre within the Australian media landscape.

          Lifestyle Director for Are Media’s weekly titles, Claire Isaac, joins us on Influencing Insider next Thursday 9th March at 2pm to discuss:

          • What Are Weekly covers - and why their audience connects with their content
          • How to share your news content with Are Weekly
          • The best way to reach out to Claire
          • About Claire Isaac

            Claire Isaac is the Lifestyle Director at Are Media’s weekly titles - including New Idea, Woman’s Day, WHO, Take 5, That’s Life and TV Week. She comes with a wealth of journalism, editorial and content production experience across both digital platforms and print.

            About Are Media

            Are Media is the leading company in Australia for women’s content, driven by their beloved brands and engaged consumers. They create content, experiences and ecommerce opportunities across digital, magazines, social channels, videos, podcasts and events. Their aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment.

            28 min
          • Lifestyle & Travel PR with Qantas Magazines’, Kirsten Galliott

            Qantas Magazine gives you access to the best travel features and guides written by experts around the world, as well as business, sport, food, wine, style and more. Their editorial captures a unique, clearly defined audience each and every single day.

            Leading the team is Editor in Chief, Kirsten Galliott joins us on Influencing Insider next Thursday 2nd March at 12pm and will discuss:

            • What Qantas Magazine covers - and why their audience stays engaged
            • How to share your news content with Qantas Magazine
            • The best way to reach out to Kirsten and her team.
            • About Kirsten Galliott

              Kirsten Galliott is currently the Head of Content for Travel & Luxury at Medium Rare Content agency. She is the Editor in Chief at Qantas Magazine and Travel Insider. Prior to her role she was the Editor of InStyle Australia and The (Sydney) Magazine, a liftout of the Sydney Morning Herald.

              About Qantas Magazine

              Qantas Magazine is the inflight magazine on Qantas international and domestic flights, including QantasLink services to regional Australia. It informs and entertains Qantas passengers with up-to-date information about destinations and a mix of news, people, travel, sport, business, leisure, and arts. Stories reflect the interests and passions of the 2.2 million domestic and international passengers who choose to fly with Qantas each month.

              23 min
            • Tech PR with iTnews, Kate Weber

              Covering technology in the government, telco and finance sectors with a strong focus on cyber-security news, Australia's technology community relies on iTnews for accurate, up-to-the-minute news, analysis and research.

              Experienced Journalist, Kate Weber joins us on Influencing Insider next Thursday 23rd February at 2pm and will discuss:

              • Her audience and the type of stories she is interested in
              • How to pitch stories
              • The best time to pitch iTnews
              • About Kate Weber

                Kate Weber is a Sydney-based journalist at iTnews. She covers technology in the finance space with an interest in emerging innovations and industry movements. Prior to iTnews, Kate covered the finance and banking sector for AB+F.

                About iTnews

                iTnews.com.au is a business technology news website targeting IT leaders and decision makers. It is owned by nextmedia and is a part of a stable of technology titles that includes CRN, BIT (Business in Technology) and IoTHub.

                17 min
              • Insider: Business with Optus' Sally Oelerich, Director of Corporate Affairs

                Optus is Australia's second largest telco carrier; with a nationwide network serving over ten million subscribers across households and businesses.

                Sydney based Director of Corporate Affairs for Optus, Sally Oelerich, will join Insider Business next Friday to discuss:

                • Her background & day to day role
                • The complexities of media and public engagement within a high profile firm
                • The rising importance of crisis communications.
                • This is a must watch for anyone in the communications sector, or anyone looking to better understand the challenges of corporate communications at the highest level. 

                  27 min
                • Tech PR with SmartCompany's, Tegan Jones

                  Senior writer for SmartCompany and award-winning technology journalist Tegan Jones joins Insider on Wednesday 8th February at 3pm to discuss:

                  • What SmartCompany covers
                  • How to share stories with their audience
                  • The best ways to pitch SmartCompany
                  • About Tegan Jones

                    Tegan Jones is a Senior technology journalist with SmartCompany and is co-host of top technology podcast “Queens Of The Drone Age.”

                    Prior to her present role, she was the Editor of Gizmodo Australia and Global reviews editor at Finder. An award-winning journalist, she has been reporting on technology, telecommunications and gaming for the past 10 years, and regularly appears on mainstream media channels as an expert tech commentator. Her previous roles include Reporter and Editor across Business Insider, Lifehacker and Kotaku Australia.

                    About SmartCompany

                    SmartCompany is a free news, information and resource site for Australia's entrepreneurs, small and medium business owners and business managers to help keep them ahead of their competition. Contributors include Australia's top entrepreneurs, experts and advisers. Every Monday to Friday, SmartCompany.com.au posts a daily news briefing, a round-up of business trends and ideas from around the world and SmartBlogs from SmartCompany's handpicked network of expert bloggers.

                    22 min
                  • Tech PR with AAP Journalist, Jennifer Dudley-Nicholson

                    Jennifer Dudley-Nicholson has 23 years’ experience in the Australian media, writing hard news, lifestyle pieces, feature stories, and premium journalism; and has been a regular commentator on ABC Radio National, 4BC Radio, Download This Show, and The Project.

                    Fresh off celebrating her 100th article for the Australian Associated Press, Jennifer joins Influencing Insider on Wednesday 1st February at 2pm to discuss:

                    • What stories Jennifer covers
                    • The best way to pitch a story
                    • The kinds of stories she’s fascinated by
                    • About Jennifer Dudley-Nicholson

                      Jennifer Dudley-Nicholson is a Journalist with Australian Associated Press. Prior to her role, she was the National technology editor at News Corp. Jennifer graduated from Queensland University of Technology with a Bachelor of Journalism. After three years from graduating, she won the Country Press Award for Feature Writing and won an internship at ABC Online.

                      About Australian Associated Press

                      Australia’s only independent national newswire, AAP has been delivering accurate, reliable and fast news content to the media industry, government and corporate sector for 85 years.

                      23 min
                    • Lifestyle & Health PR with Australian Men’s Health, Ben Jhoty

                      If you're looking for expert advice and tips on the best workouts, cooking a tasty, nutritious meal in 15 minutes, reducing stress levels or updating your wardrobe, Men’s Health is on top of it all!

                      Australian Men’s Health’s Editor-in-chief, Ben Jhoty joins Influencing Insider next Thursday 17th November at 2pm to discuss:

                      • What stories Men’s Health covers
                      • How to share story ideas
                      • Their audience - and what keeps them coming back!
                      • About Ben Jhoty

                        Ben Jhoty is the Editor-in-Chief at Men’s Health Australia. Jhoty was recently promoted from  Deputy Editor, having started in his twenties and has since worked his way up knowing the brand inside and out. Jhoty also writes fiction, releasing a debut novel in 2020, with a new book, inspired by a Men’s Health feature story, in the works.

                        About Australian Men’s Health

                        Men's Health Australia is a health and lifestyle publication, distributed nationally throughout Australia. Its target audience is predominantly men aged between 25 - 44 years of age. The magazine has regular sections in both its print and digital formats that include fitness, sex and women, weight loss, nutrition, health, style and motoring.

                        25 min

                      About Influencing Insider

                      From the publisher's feed

                      The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.