Influential Visions

Influential Visions

By Nat Schooler - Business FuturistBusinessTechnologyManagement
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Influential Visions episodes

  • Shaking Up the World with Alter New Media CEO + Social Entrepeneur Nadya Rousseau

    Social Entrepreneur Nadya Rousseau Today I'm interviewing social entrepreneur Nadya Rousseau. She is a Los Angeles based social entrepreneur, multimedia journalist and founder of Alter New Media. A purpose forward marketing agency. In just over a year, Alter New Media has helped over 140 companies worldwide achieve their business goals, while also making a difference in the world. 

    45 min
  • Innovative Thinking + Time Management + Execution with Small Business Edge CEO Brian Moran

    Innovative thinking and time management, they can go together. Here Brian and Nat Discuss how. Brian has spent the last 20 plus years helping America's entrepreneurs realize their dreams. Prior to starting his third company in 2012, he was the executive director of sales development at the Wall Street Journal overseeing the financial and small business markets across the Wall Street Journal franchise. And he is someone that I've spent quite a bit of time learning from. He's a very interesting individual, and I'm sure you'll find this very valuable. We discuss innovative thinking and time management. 

    33 min
  • Relationship Management with CRM Pioneer + CEO of Nimble Jon Ferrara

    Relationship Management with CRM Nathaniel Schooler 0:21 Today I'm interviewing Jon, a CRM and Relationship Management entrepreneur and noted speaker about Social Media's effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform for GSuite and Office 365, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs). He has recently been recognized on Forbes as one of the Top 10 Social CEO’s, Top 10 Social Salespeople In The World and Top 100 Marketing Influencers. 

    Don't forget to use the link below and the voucher code JON40 Nimble Free Trial and 40% OFF for 3 Months Click ->> Here

    29 min
  • Agencynomics: Growing a Top 10 UK Digital Agency to Exit with Spencer Gallagher

    Growing an Agency for Exit Nathaniel Schooler 0:19 Today I'm interviewing Spencer Gallagher; who is the CEO and co founder of Cactus. Cactus is the UK's leading agency growth consultancy and they have supported over 1000 agencies globally over the past eight years. Cactus works with the next generation of independent agencies to help them scale. Spencer is also the co author of Agencynomics, the Amazon five star rated, best selling book and audio book aimed to help all types of agencies scale from startup to the first three to 5 million in revenue. Spencer started his agency life in 1999 and exited his agency Blue Halo to Gyro in 2008 and took Blue Halo and Gyro to the eighth largest digital agency in the UK in 2009. Gyro is now part of the Dentsu network. We just have a general chit-chat really is quite an interesting episode if you're in the agency world and want to scale and exit! 

    35 min
  • Luxury Branding with Krug Champagne with Douglas Commaille

    Today I’d like to introduce one of my mentors and associates. I have been working with Douglas for five years and he is an experienced bilingual business director, transformational brand marketing leader.

    I think many of you who listen to this will have seen my personal brand changed over the last 10 years. And Douglas has helped me to position my personal brand and, you know, get me in the right place to do business.

    We discuss Luxury Branding with Krug Champagne and some other key luxury brands.

    Like all my associates he is someone that I have huge respect for. He was commercial director at The Lab at Leo Burnett, which was a time old advertising agency. He’s done all sorts of different things, but he’s also a barrister in law and a very, very interesting individual. And I think, you know, he shares some insights here from his time working at Krug Champagne and many of the other big brands in the world. He also used to write speeches for the Prime Minister of Malaysia. So I think you’re going to enjoy this as a great episode.

    So Douglas, when you are working with Krug Champagne, what did you learn about their branding?

    55 min
  • Luxury Branding with Krug Champagne with Douglas Commaille
    Luxury Branding with Krug!
    Nathaniel Schooler 0:29
    Today I'd like to introduce one of my mentors and associates. I have been working with Douglas for five years and he is an experienced bilingual business director, transformational brand marketing leader.
    I think many of you who listen to this will have seen my personal brand change over the last few few years. And Douglas has helped me to position my personal brand and, you know, get me in the right place to do business.
    We discuss Luxury Branding with Krug Champage and some other key luxury brands.
    Like all my associates he is someone that I have huge respect for. He was commercial director at The Lab at Leo Burnett, which was a time old advertising agency. He's done all sorts of different things, but he's also a barrister in law and a very, very interesting individual. And I think, you know, he shares some insights here from his time working at Krug Champagne and many of the other big brands in the world. He also used to write speeches for the Prime Minister of Malaysia. So I think you're going to enjoy this as a great episode.
    So Douglas, when you are working with Krug Champagne, what what did you learn about their branding?
    Douglas Commaille 1:41
    Right? What did I learn? That's a big question. Although in essence, the the fundamentals are really very simple Krug Champagne is a luxury product and appears at the top of nearly every quality Champagne list and has done for a long time.
    And I guess the question when asks oneself is how did they manage that?
    Both in terms of the product and in terms of the brand, which your subject is today. I suppose the the essence of it is that they never forget, and never get distracted by novelty, or anything akin to it. And by keeping true to the essence of what the brand is, which is the quality of the product, they protect that brand, very, very carefully.
    And in fact, you can see the same thing in many luxury brands, the difference between Krug Champagne, and certainly the time I worked with them, which is a few years is that what is so different. I'm trying to find the word for with effectively the people who are living out in the Far East and produce copies of their brand, right, and very accurately, cannot reproduce the quality of their brand.
    Nathaniel Schooler 3:23
    Right.
    Douglas Commaille 3:24
    And so they, to some extent, are protected from this constant stream of copying and fake goods. And, yeah, illegal production. I mean, you can see what it's done to businesses.
    I mean, for example, in the sunglasses, business premium sunglasses, and let's just take Dolce & Gabbana for a minute. I mean, you can see that their business is affected by street markets out in Asia, in Kuala Lumpur or in Thailand Thailand or a in Asia generally and they've these people have done immense harm to branding, right because they've introduced the idea that a brand cannot be premium I saw recently a Louis Vuitton handbag, which was just a copy.
    Nathaniel Schooler 4:27
    Right.
    Douglas Commaille 4:28
    And it was cheap, shoddy and rather unpleasant. And it felt really horrible. I mean, you don't wear a handbag obviously. But when you touch it with your fingers, you can just tell it was probably glued together. You know, it's not going to carry anything worth having. I mean, certainly wouldn't want to carry a little pooch and it would you they do in Hollywood. And that's the big difference. It's that Krug protected their brand viciously, in that sense.
    No, they didn't mess it about a mess around with it. They had very little at the time that I was with them in the way of promotional material, for example, because with a very sensible decision that if they end up trying to become too much of a novelty item, it would get in the way of the purity of the product.
    Nathaniel Schooler 5:30
    Right.
    Douglas Commaille 5:30
    So they commissioned role I think it was Rolls-Royce or Bentley to produce what was essent...
    55 min
  • PR and Crisis Communications : Expert Sandra Coyle Demystifies

    PR and Crisis Communications Pr and Crisis Communications are two really interesting topics, and both of which my guest Sandra Coyle has a lot of experience in. Nathaniel Schooler 0:36 I'd like to introduce today's guest, who I really have enjoyed speaking with a lot over the years, she's called Sandra Coyle. And she specialises in global communications, strategic planning, expanding market share, and brand influence for organisations. We discuss PR and communications and this kind of stuff. 

    41 min
  • Greater Change: Tackling Homelessness with Tech Founder Alex McCallion

    I am joined by Alex Mcallian who is the founder of Greater Change, which is a great charity actually that supports people who really need it most. And I'm looking forward to speaking with you Alex. Alex McCallion 0:41 So Greater Change is a nonprofit social enterprise, helping people experiencing homelessness move on. Obviously, I'll go into more detail. But essentially what we're looking at is that there's a whole community of people that want to offer people who are experiencing homelessness support, but often they don't feel like there's any way they can do that effectively. So what we do is we provide a way of offering long term financial support to help people move on and make a make a real difference to their lives. 

    14 min
  • AI+ IoT + Machine Learning + Cloud the Real Facts with Adjunct Prof Dan Yarmoluk and AI Expert Craig Truempi

    AI | IoT | Machine Learning | Cloud and The Real Facts! So today I'm joined by Dan Yarmoluk who's an adjunct professor in artificial intelligence machine learning and he loves a bit of IoT as well as industrial internet of things kind of stuff and Craig Truempi and he's into AI, Big Data and machine learning. The same as Dan really and he's a director of AI and IoT digital ecosystems. So we just talked about latest updates from think 2019 what's kind of happening in machine learning, AI hype... Nathaniel Schooler 1:01 And also we talk about how to set an early warning system for your mother in law. 

    16 min

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