Influential Visions

Influential Visions

By Nat Schooler - Business FuturistBusinessTechnologyManagement
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Influential Visions episodes

  • Renegade Rum and Waterford Distillery: from History to Terroir and Data with Mark Reynier CEO

    Renagade Rum and Waterford Distillery : Inside Story Renegade Rum and Waterford Distillery lead the way in the new era of traceability and in this episode I interview Mark Reynier CEO. Mark was the founder and CEO of Bruichladdich distillery. If you're into Whisky, you will know about Bruichladdich single malt. Fantastic Whiskys! And they sold the business for £58 million to Remy Cointreau in July 2012. Mark has been in the drinks industry his whole working life. It will be 40 years next year; he will have spent 20 years in Whisky and 20 years in the wine industry. He joined his family's wine shipping firm in 1980, they bottled old wines and distributed them. He went into wholesale restaurant sales before creating his own retail wine business in 1995; after a short stint with a West Country Brewer Eldridge Pope. It was here that he first experienced single malt Whiskys used for blending in bulk the "Brewers Ken" blended whisky. Bruichladdich was the only single malt stocked at one of his shops "La Reserve" in Knightsbridge and the Bruichladdich distillery was purchased in 2000 and developed until 2012 when it was acquired by Remy Cointreau along with a creation of theirs called The Botanist Gin. Since then, Renegade Rum has been created. It's a distillery project, which is due to come online in August 2019 and that's actually on the island of Grenada. 

    50 min
  • Fortune Hunter: Success Secrets and Keeping it Real with CEO Lyndon Wood

    Fortune Hunter Oh to be a fortune hunter. Many of us aspire to make our fortune and make a success of ourselves and keeping grounded is crucial and following advice from people who have done it before. Nathaniel Schooler 0:24 Today, I'm interviewing someone called Lyndon Wood and he's the CEO of constructaquote.com which he started when he was 19 years old. In 1990, he was struggling financially and he had to live out of his car. He landed a commission-only insurance job. He had no experience in the industry but needed to support his family. So nine months later, he decided to take control of his life and his career and he started Construct A Quote and persuaded insurance companies to trust him and then he became a millionaire at 26 years old. By the time he was 28 he was a multi-millionaire; he's a serial entrepreneur and he's launched lots of other businesses, including Xbroker, Sunzu and CuriousHow. And in 2012 he wrote a book called Diary of a Fortune Hunter. Lyndon also had a Sky TV show based on his book called Fortune Hunter TV when he interviewed all sorts of successful entrepreneurs around the world about building businesses and startups and this kind of stuff. It's a great interview, check it out! Have a listen please make sure you drop me a review and share with your friends! We're going to talk a bit about innovative thinking, creativity and critical thinking and sort of anything in between because Lyndon's involved with a lot of different businesses and I'm looking forward to learning more about him. Nice to see you Lyndon. 

    46 min
  • Secrets of Successful Sales with Top 10 Business Adviser Alison Edgar: The Entrepreneurs Godmother
    Secrets of Successful Sales with Alison Edgar
    Secrets of successful sales are so important for any business or entrepreneur. Today I'm interviewing Alison Edgar, she's known as the Entrepreneurs Godmother and Managing Director of Sales Coaching Solutions. She's an author and entrepreneur, a speaker, and a thought leader. From growing up in a high rise flat in Scotland, and struggling with undiagnosed dyslexia, to working internationally in hospitality management, and ultimately owning and scaling a successful sales training business.
    Nathaniel Schooler 0:50
    Alison has a fantastic story to tell her debut book Secrets of Successful Sales has reached the top of the Amazon best selling chart and is also known in the top 10 in W.H. Smiths business chart. Alison regularly appears on and contributes to the BBC and LBC Radio and she has been named one of the UK's top 10 business advisers and the UK is number 1 sales and marketing adviser by Enterprise Nation.
    Nathaniel Schooler 1:24
    Really pleased to have you on the show Alison.
    Nathaniel Schooler 1:34
    I know you had a life changing opportunity come along quite recently, the Duke of York runs some kind of organisation and you're involved with that. And it sounds really quite interesting. I look forward to hearing more about you and that actually! So I'm gonna let you let you tell me a bit about it.
    Alison Edgar 1:56
    Yeah, so what had happened is one of my clients, I've worked with a lot of young entrepreneurs, some of them ex Dragons Den winners or Apprentice winners. I like working with young people, the the bring out the best in me; they inspire me, and I think it's it's mutual. And Ben Towers who is a young entrepreneur did a multi million pound merger of this company. He works closely with working closely with the Duke of York idea awards.
    Alison Edgar 2:25
    It sounded really funky and really cool. And I thought, that's something I could really get behind. So most people have heard of the Duke of Edinburgh, so with Duke of Edinburgh scheme, you go and you do the running up the hills and you know, you do the the sports activities.
    Alison Edgar 2:44
    But now with digital being so prevalent not only to younger people, but return to workers after maternity leave, or the unemployed, or others, it's a really good way to get education for free. So you get the badges. So you get your bronze award, or you will get your silver award. And then the lead up to that so you get your little badges. So it's in different things, you've got like the walker one, the entrepreneurial one, it helps you do coding etc...
    Alison Edgar 3:14
    So again, if you look at that as a bit of a gap in the market is if you do because as an example, I continued to work while my children were small, but I worked part time. But a lot of people give that time fully to the children. And then they have to go back and they potentially come from corporate world and because the skills have like gone or evaporated. Because techs move so quickly that I just thought that sounded really brilliant thing to help people that are going back to work, help their CV, give them new skills. And ultimately, I think give them confidence because especially with the badges everybody likes to think the one I had, you know up a level or so. I just felt it was something I could get behind.
    https://www.youtube.com/watch?v=xNpfjPJL-D4
    Alison Edgar 4:00
    Also, I've got a young team, sort of like Rebecca and my team, she's achieved her silver award, and she is not a graduate, I take on quite a lot of graduates from intern programs. But Rebecca hasn't really get any full formal A levels or anything. And for her, it just gave her a whole new lease of life.
    Alison Edgar 4:20
    So I can see what it does for our team. I was honoured to be made an ambassador for them. So I go add skills in the local area. And I talked about idea and how, again, young people can help with their CV a little bit more, the personal statement a little bit more to really, again,
    1 hr 5 min
  • Secrets of Successful Sales with Top 10 Business Adviser Alison Edgar MBE: The Entrepreneurs Godmother

    Secrets of Successful Sales with Alison Edgar MBE

    Secrets of successful sales are so important for any business or entrepreneur. Today I’m interviewing Alison Edgar, she’s known as the Entrepreneurs Godmother and Managing Director of Sales Coaching Solutions. She’s an author and entrepreneur, a speaker, and a thought leader. From growing up in a high rise flat in Scotland, and struggling with undiagnosed dyslexia, to working internationally in hospitality management, and ultimately owning and scaling a successful sales training business.

    Buy Secrets of Successful Sales by Alison Edgar here or find her:

    So on LinkedIn is a great place to get Alison, she is very active on LinkedIn as and on Instagram Alison Edgar and Twitter The Alison Edgar on Facebook it’s entrepreneurs can clan we’ve got our Facebook group and it’s almost 2000 members in there or via my website.

    Alison Edgar MBE deals with speaking and author activities.

    Entrepreneurs God Mother for start-ups and micro-businesses.

    Sales Coaching Solutions which deals with sales team training as well as a new topic which is intrapreneurship. So that’s our topic for another podcast for another day.

    1 hr 5 min
  • How Robot Lawyer Lisa Helps Entrepreneurs with the “Naked Lawyer” Chrissie Lightfoot

    Nathaniel Schooler 0:23 Today I'm interviewing Chrissie Lightfoot and she's a legal futurist And CEO of Entrepreneur Lawyer Ltd and CEO of Robot Lawyer Lisa; a tool that you can use to create contracts and NDAs. You don't even need to use a real lawyer! She's been mentioned as a cool vendor in AI for small and medium sized businesses by Gartner Inc. She has won all sorts of awards in Entrepreneur Magazine, as a top 10 lawyer turned entrepreneur adviser to the board of the Telegraph's digital enterprise network. Her blog was selected by Feed Spot as one of the top 50 entrepreneur blogs on the web. She's an honorary visiting fellow at the University of Westminster School of Law on AI and robots in law. In this really interesting episode, we talked about entrepreneurial thinking and entrepreneurial skills; key really for actually staying away from being disrupted by technology which is happening fast. 

    55 min
  • Neuromarketing + Emotional AI: Secret Weapons to Help Drive Competitive Advantage for Brands in 2019

    I’m going to introduce Billee Howard who you will find shares some very valuable information around the latest in neuro marketing, emotional AI and how it all impacts storytelling and new approaches to customer engagement in our new Emotion Economy. Billee Howard is founder and CEO of BRANDthro, which is a neg, consultancy that harnesses creativity and technology to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets and the language and content most apt to drive their engagement. Billee and I discussed storytelling and it’s power as a business currency as she has more experience than most people in it that I know....so it’s well worth listening to this episode. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and sharpened emotional intelligence. She was founder of the global corporate storytelling practice, the GSMG, at Weber Shandwick for many years, following a career as press secretary for the President of the Philippines and his cabinet. I know Billee from from when I went to IBM’s THINK event. We met in Las Vegas and had a really good time there and really good conversation around emotional AI. Billee is also author of the book We-Commerce and the well read Forbes Ask the CMO column. 

    43 min
  • How Sky TV and Samsung Defined Purposeful Content & Social Media : Inside Scoop with @eksays
    Nathaniel Schooler 0:23
    Today we are discussing content marketing and social media. I'm interviewing Ehsan Khodarahmi, he has worked for over six years for brands such as Sky and Samsung before making a brave move in 2015 to become an independent digital marketing consultant.
    In addition to his professional work Ehsan is passionate about education and writing has written his own book, it's actually called Character 100% Character. It's available on Amazon as well. He's actually written over 60 articles published by the Huffington Post on LinkedIn and Social Media Expert. The British Chamber of Commerce, University of Westminster, Michigan State University and Miami University use Ehsan's publications as reference material. He is a humble man and lives his life based on his own very simple philosophy. Say what you mean mean what you say, you can always reach out to Ehsan on twitter at @eksays. Let's get into the show. Hey, Ehsan. It's really nice to talk with you again.
    Ehsan Khodarahmi 1:30
    Thank you very much for having me
    Nathaniel Schooler 1:32
    You know, I love content marketing, I'm right into writing content and doing podcasts and the occasional video and sort of stuff like this. But in terms of sort of content marketing, the most important thing is.... Well, two things right, is to build the audience obviously, and obviously get the audience to do something to take some sort of action. So what are the best ways to build an audience in terms of content marketing?
    Ehsan Khodarahmi 2:02
    First of all, we need to define our objectives, what we want to achieve from content marketing, if we are going to sell through content marketing, we need to be absolutely clear and have right KPIs in place. But content marketing is more about storytelling, it is more about educating and informing our audience about our purpose.
    So we need to be able to track and we need to be able to interact with our audience. Not just dropping links everywhere, writing blog posts, writing articles. I don't know paying ghost writers to do that for us, or we do it internally at and these are all great.
    But what we want to achieve and how effective that is. So the effort we are going to put into creating content, we need to step back for a second and define our objectives. So this is the starting point for creating meaningful content.
    Nathaniel Schooler 3:09
    What what sort of objectives are you referring to? Exactly?
    Ehsan Khodarahmi 3:14
    Corporate objectives, business objectives, how relevant we are to our audience, in what market you're operating?
    And what sort of content our audience would like to see?
    Are we writing to sell our products and services? So that is not content marketing! Or are we writing to engage and educate the market about our innovative products, great services?
    How are we going to differentiate ourselves? These are the kind of objectives we need to have in mind, we need we need to have KPIs that impact on SEO, the level of web traffic we get.
    Social engagement and of course, a and of the day sales leads, do we get inquiries?
    Do we get people coming to us asking us questions?
    So these are the kinds of objectives we need to define based on that grant, create the right content, right, and use the right channel to do the distribution.
    Of course, we need to familiarise ourselves with attribution model in terms of what content drives the most traffic?
    What content is more engaging?
    What does our audience our community actually, like the most?
    Bring us the most business if you like?
    Nathaniel Schooler 4:34
    Measuring the effectiveness of content marketing, how how do we actually do that then?
    Ehsan Khodarahmi 4:40
    Again, I'll have to go back to our conversation just a second ago, by defining our purpose and objectives, what do we want to achieve?
    So we need to define our objectives, whatever that is KPIs, if it is reach, if it is a sales leads, if it is web traffic, what is it?
    29 min
  • Content and Communications with Jessica Kelly from Cisco

    Nathaniel Schooler Welcome to the show. Jessica. Your name is Jessica Kelly, and you work for Cisco. And we've kind of connected on Twitter probably for about; it's got to be about three or four years, and you've kind of progressed in your jobs. And I don't know quite what you actually do now. So I'll let you introduce yourself. Jessica Kelly Well, first of all, apologies for my puppy who chose that moment to bark. I hope that you got a good solid recording of that. He's very cute, by the way, I probably more interesting than I am. I do work for Cisco just recently started working for Cisco as an employee. I've been a consultant for a long, long, long time, primarily because I enjoy working from my own office. And Cisco allows me to do that. So it's, it's great. I've been heavily involved in social media for publicity and promotion for years. And that is indeed where we met on Twitter. And it was an accidental meeting, if I remember correctly, just we were talking about a piece of content that got shared somewhere, but it's been great. It's been great sharing tweets with you. 

    22 min
  • Compassionate Communication Delivers 2 Million Users with Max Yoder

    Compassionate communication has been one of the building blocks for Lessonly's success and in this interview we learn more about Max Yoder CEO and co-founder of Lessonly - "The powerfully simple training software that helps teams learn, practice and Do Better Work." Today, I'm interviewing Max Yoder - Ceo and Co-founder of Lessonly, with now over 2 Millions users, we are discussing B2B sales, compassionate communication and having difficult conversations. Lessonly is the powerfully simple training software that helps teams - learn, practice and Do Better Work. 

    42 min
  • Building a No 1 Global Drinks Brand with John McDonnell

    Building a Global Brand with John McDonnell Building a global brand is a speciality of John McDonnell's and he outlines some valuable brand-building information here outlining the steps he took when building a global brand, or should I say global brands! It was a really interesting conversation. Nathaniel Schooler I have got another really exciting interview with a chap called john McDonnell. He has launched and marketed a number of successful global drinks brands. And is highly regarded as a leader in in the drinks industry. He used to be European VP of sales for Seagrams, which was a huge business. And he used to lead $1.1 Billion of sales in in Europe. 

    He also grew the expansion of Patron in the world into over 130 countries and islands. And Patron became the world's number one tequila brand. He's now actually managing director of international for Tito's Handmade vodka. They are now in over 130 countries in just five years with his with his experience, and he's heavily involved with charities and things and in fact grew the Patron Tequila brand it into I believe it's 150 countries. 

    27 min

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