Informed: the podcast for LinkedIn® users

By John EspirianBusiness Education Self-Improvement Marketing

Informed: the podcast for LinkedIn® users episodes

April 09, 2016108. It’s not about the numbers folks
Welcome to a new episode of the LinkedInformed podcast.
I have had an exciting and rewarding week with the successful launch of mine you social selling and business development e-learning programme.

The 5C Business Development System is now for sale!

….and for a limited time it’s discounted by a massive 63%!

I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design.

The 5C system contains 5 modules as below;

In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool.

I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for the next 7 days, then it will be £396).

I am also giving away a free e-book to those who expressed an interest in the 5C System.

Published posts lose view numbers….Does it matter?

I noticed this week a change to publish posts in both the main mobile app and the pulse app.

Publish posts are no longer showing the number of views in these apps.

Interestingly for now anyway, posts on the desktop version of LinkedIn are still showing view numbers

This got me thinking….. Does it really matter how many people view our posts? Surely a post that has a low number of views but a higher number of comments and likes is better than one with high views and low engagement?

Maybe this is where LinkedIn are going with this……. Or maybe it's just a glitch!

I think I would still like to see the number of views but I definitely think we should all be concentrating for more on engagement statistics.

I also refer to this is the AFQ section below.

Interesting stuff I saw this week

LinkedIn Launches Private Cloud for Growth

My name is Barbara Roberts but please call me Barbie!!

Social media use and depression linked in large study

LinkedIn has snazzy new offices in San Francisco (see pics below)

Cool Thing

Profile views extension

Especially useful if you are notion a premium account but you are also able to see past 90 days so potential of use to premium members as well.

And of course, it’s free!

AFQ

Question: How do I get more views of my published post. I am averaging about 100 per post which doesn’t seem very much.

Answer: Firstly referring to my point earlier, views are not the key measurement to worry about - the aim with content is to develop relationships and trust and this is largely done through engagement (comments).

That said, you need the views to get the engagement so here are my thoughts;

Getting more views involves a planned 'marketing' exercise that should look something like this

Make the post engaging. Ask questions to encourage comments and always reply to any comments, this helps with distribution. - Don't rely on notifications to get views.

Always post status updates to promote your post, ideally using a large, attractive image. (type the update, paste the link to the post then delete the link with the thumbnail image and add a large image (quite possible the same one) in it's place. This will be 5x the size of the thumbnail.

Repeat this status update across several days and at different times.

Sharing OPC (other people's content) allows you to share more of your own. If all I see from you is (perceived) self promotion then I switch off, if however 60% of what I see (your updates) is OPC and clearly helpful to me then I will take more notice of your own content.

Be persistent, views take time to grow - overnight success is rare and mostly luck.

Make sure your follower settings are set to 'everyone'

In summary, posts need to be widely distributed via a series of status updates plus Twitter and Facebook posts if appropriate.
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
35 min
April 02, 2016107. Social Selling and the power of Content
It’s been a very quiet week for LinkedIn, no news to report whatsoever, the bickering about Facebook type posts and inappropriate content continues of course but to be honest, I’m really bored of that now!
LinkedIn have been sending out a survey which suggests that they might be considering having adverts in groups, not display ad’s but in the stream of ‘conversations’ - please no!

We finally have new settings!

The only news of any note is that the new settings design has finally arrived in my account, I’m going to write a full report that will be sent to subscribers of my LinkedIn updates service this weekend so if you haven’t already signed up, now is the time to do so!

The 5C Business Development System is now for sale!

….and for a limited time it’s discounted by a massive 63%!

I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design.

The 5C system contains 5 modules as below;

In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool.

I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for 7 days, then it will be £396).

Just click here for more information.

Social Selling & LinkedIn.

Standing out from the crowd is increasingly difficult these days…on and offline and especially on LinkedIn….have you seen just how much ‘stuff’ appears on your homepage?!

I believe the key to standing out involves 2 things;

Highly visible posts/updates. Using images is no longer a desirable action, it’s absolutely essential if you want people to see your updates. My two favourite tools are Wordswag for mobile and Canva for desktop. Images are much bigger (and therefore more effective) when added directly into Linkedin rather then via a 3rd party app/site like Buffer or Hootsuite.

Credibility. This will only be gained through the quality of what you do and what you share - content is critical to building credibility on LinkedIn. Do you share great content? Do you create useful, interesting content? Even if an update grabs my attention, I rarely read it unless it is from someone I trust to only produce or share great content.

Once you have gained views and reader you will gain more followers and most importantly you will be on track to develop greater trust and this is much more likely to result in winning more business.

Social Networking in Real Life - SOCIAL EXPERIMENT

Have you see this great video from Jena Kingsley? It really made me chuckle, especially the bit about endorsements and the anonymous viewer on the subway!

https://youtu.be/_pyJlERCrJE

Cool Thing

This weeks cool thing comes from a listener, Carl Whalley who found that when linking to his site, LinkedIn often didn’t find the right image on a post - or at times no image at all. This works seamlessly on other sites but LinkedIn seemed to be having problems.

As Carl explains “The heart of this issue is "Open Graph" support, which Googling for will provide more details. Typically, the source site will be Wordpress or Joomla etc, and it’s actually the sites fault by not identifying the images as Open Graph compliant”.

The fix for the site is usually simple - just install a plugin and the correct meta tags will be automatically added to the page, allowing the user to choose the image they want.

So if your blog icon Wordpress and you find you have had this problem you might find adding the plugin to your Wordpress site sorts it out.

Thanks Carl.
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
36 min
March 26, 2016106. Share price drops
Another LinkedIn week goes by and not much changes….the share price keeps dropping and I see numerous articles about the drop in standards and unprofessionalism of LinkedIn!……Tough times for Mr Weiner and his gang!
As I have somewhat neglected your questions in recent episodes I thought I would focus on the AFQ section this week…..first a few interesting articles I read this week:
This Is Why Shares of LinkedIn Are Way Down Today. It seems investors have really fallen out of love with LinkedIn and the share price continues to plummet…do they have a point?
How Do I Master That Skill? LinkedIn, Markle Want To Help. LinkedIn introduce a new service called ‘Training Finder’ initially in Pheonix and Denver. An example of LinkedIn’s increased focus on training as part of their Economic Graph.
How I Made $10,000 in One Month on LinkedIn (And You Can Too). This article is not what you think from the headline! It sounds like another ‘get rich quick’ piece but it’s actually a sensible and practical example of how to use LinkedIn effectively…worth a read.
I see a lot of posts about the demise of professional standards on LinkedIn, this is one of the better ones; Why I’ve LinkedOff. I have mixed views on this subject, I don’t want to go back to the days when LinkedIn was, frankly boring! I don’t enjoy quizzes and inappropriate sexual images but I do think people should be free to post anything relevant to their business or career. LinkedIn definitely need to address this issue and I’m pretty sure they will….my concern is that they won’t do it very well and we will all suffer as a result…..be careful what you wish for folks!

AFQ
I’m promoting this section up the agenda this week!
On the subject of inappropriate content on LinkedIn, I got this question this week;
It has come to my attention that some porn stars/sex workers are appearing in my profile!! How can I stop this?
ANSWER: They were of course referring to the ‘people also viewed’ section of their profile, here is an example of what can happen;
Not great! The problem is you would see this yourself, the only way you would find out is if someone told you!
The solution is to switch off this feature in your settings.
Go to the main ‘profile’ section of your settings and you will see the link as shown below.
Next question:
How do I a) Get more profile views and b) Get more invitations to connect?
ANSWER:
Have you got your settings so that people can see when you visit their profile? If not change it. Increase your activity, post more updates and try to use more images in your updates. Ensure your picture is professional but friendly and your headline very clearly explains who you are and what you do (not a job title).
Put your email at the top of your summary and encourage people to invite you to connect. Make sure your profile isn’t too 'corporate' and lacking in character/warmth/authenticity. People care much less about brands and companies. Getting more profile views will have a knock on effect and you will automatically get more invitations.

Cool Thing
Profile Views extension.
If you are using LinkedIn on a free account you are only able to see the last 5 people who viewed you profile……unless you use this very useful Chrome extension.
This extension saves all your LinkedIn profile views and stores it for you to see the full history at anytime
Take full advantage of who's viewed your profile on LinkedIn. This extension saves every individual that viewed your profile.
-See beyond the 5 recent views limit
-View full histories of every profile view at any time
-No upgraded profile needed
-No limit on 90 days if upgraded account
And of course, the best bit is….it’s FREE!
The 5C Business Development System is now for sale!
….and for a limited time it’s discounted by a massive 63%!
Just click here for more information
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
36 min
March 19, 2016105. LinkedIn’s to do list
Hello and welcome to episode 105. It's great to finally be seeing signs that winter is behind us, I love the spring it's probably my favourite time of the year!
There have been quite a lot of interesting articles about LinkedIn this week so the news segment is somewhat longer than normal.
The articles I cover are:
The LinkedIn faith debate
Bikinigate and the profile of Candice Galek
Virgin flights will now have Lynda
This designer has come up with an interesting new design for the LinkedIn app

I also mentioned about the changes to LinkedIn contacts and how the "How are you met" feature has been moved into the notes section.

LinkedIn are about to release a completely new look design to their settings page, it's clearly taking its design from the mobile app.

LinkedIn’s to do list

This week linkedIn's most popular feature ‘who viewed my profile’ broke down and at the time of recording it hadn't been fixed. I'm sure this feature will be fixed very soon but it got me thinking about all those areas and features of LinkedIn that have been left broken.

It strikes me that LinkedIn are very keen to keep introducing lots of new shiny features but perhaps they ought to draw a line in the sand and fix or completely remove there broken features before adding anything new.

Here is my list of things that LinkedIn need to fix;

Remove the redundant ‘subject’ box in connection messages (when sent from their profile)

Followers should be listed separately to first tier connections

Followers need a label to show their level of connection (2nd, 3rd, group etc)

Add links to send InMail and follow to the brief ‘cards’ of followers

Display the customised message in received invitations on desktop when hovering over the invitations icon.

Display connection level for fellow group members.

Develop an algorithm to remove quiz like status updates

Allow keyword search of group members (in the group).

Remove fake profiles

Add a ‘select all’ function to messages

Improve the ‘Jobs that might interest you’ algorithm.

Add a link to the profile of the person being introduced in the introduction message

Fix ‘who’s viewed your profile’.

Fix the NOT command in advanced search

Phrases surrounded by “ “ in advanced search should give only results of that exact phrase, Not words within that phrase.

Show the chosen qualities is selected in recommendations

Synchronise notifications between the mobile app and desktop versions

Add a sent folder for messages.

Cool thing

This week's cool thing is a Gmail plug-in that is owned by LinkedIn called Rapportive.

This will show you information about the person who has emailed you from their LinkedIn profile and provides a link to view their profile.
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
44 min
March 12, 2016104. Who’s following you?
Well what a week I have had! Lots of interesting sessions with a variety of types of businesses this week.
I’m so grateful to the driver from Uber who saved my skin!

The main subject I want to talk about this week is ‘Followers’ but first a few quick bits of news;

Now you see it, now you don’t…..and now you do again! This week many people reported losing the relationship tab for LinkedIn Contacts altogether - for everyone, including 1st tier connections! LinkedIn have officially stated that it was a temporary adjustment while they were working on improving the feature. I also saw (below) a report that a LinkedIn staffer had admitted that they are working on a better solution for premium accounts only. I guess we will just have to wait and see.

PayScale compare top tech companies. Interesting report fro PayScale, the highlights being;

LinkedIn have the highest median pay for mid career employees

They have one of the youngest workforces in the tech industry with a median age of 29

42% of staff are female, the 2nd highest in the survey.

And you think you are getting bad service from LinkedIn…….

This week I had a conversation with a senior manager from a very large enterprise in the UK. To my astonishment he told me that LinkedIn refused to offer any training or tech support for Sales Navigator because they had less than 50 licences!

This is an organisation that was spending £20,000 per year alone on Sales Navigator licenses plus a significant amount on Recruiter licences.

So if you think you are getting a poor service as a free user or a low spend premium user, just think how it feels to be spending £20k and get appalling service - shocking!

LinkedIn Followers

I was asked this week about how to handle followers on LinkedIn. I wasn’t exactly sure what they were asking because I had never really considered the issue of having unwanted followers.

Firstly let’s look at how we see who is following us;

How to see who is following you

Go to ‘Your updates’

2) Click on the ‘followers’ tab

3) Scroll down to see your followers. The first ones in this list will always be followers but unfortunately the list also includes your connections but you cannot tell the difference until you click on them and open up the profile. Once you find your first connection you can be assured that all the rest will be 1st tier connections.

I personally have no issue with competitors following me (many do) but some people would prefer to prevent this. Unfortunately the only way is to block each individual - either because they are already following you or because you wish to prevent them from doing so.

Step 1

Step 2

This seems a bit drastic to me but it’s the only way to prevent followers.

Cool Thing

LinkedIn Storage.

It seems that LinkedIn Contacts is going to either completely disappear or be replaced with a newer feature but the chances are it won’t be free so this week I thought I would tell you all about a great little (free) extension called LinkedIn Storage.

LinkedIn AFQ

This week, in line with the main subject of this episode I thought I would cover a question I get at least a few times every month.

Question - I have followed a number of people (not influencers) on LinkedIn but I can’t recall who they all are. How do I find the list of people I follow?

Answer - Errrr you can’t! Sorry about that, I must admit it’s pretty embarrassing for LinkedIn that they don’t have such a simple facility. I can assure you that this feature has been requested many times over a prolonged period of time, clearly they have other priorities!

Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
33 min
March 05, 2016103. That Thing You See Every Time You Log In……..
Two main subjects this week;

How do you feel about your home page these days?

The future for LinkedIn?

Firstly there was one small news item worth a mention this week;

LinkedIn CEO donating his multi-million stock package to staff

Your LinkedIn homepage

We see it every time we log in but how much notice do you really take?

If you haven’t done so recently take 5 minutes to scroll through, you might be surprised, disappointed, amused or even angry at what you see!

Last week I talked about how to respond to an inappropriate posts

In this episode I discuss various aspects of the content of our home page feed;

What are your thoughts about the views expressed in this status update below? Should LinkedIn be blocking content and should we have a ‘dislike’ or not business button?

Are you taking the opportunity to engage with your home page stream? These updates are from real people and everyone of them is an opportunity to build better relationships and raise your visibility.

Engagement can be very effective but when does it become counter-productive? Take a look at the list of comments below. What impression are these people creating? Where is line between good conversation/debate and petty arguments that reflect poorly on all concerned?

It seems to me that our homepage are being taken over by the loud and crazy minority. Sensible, mature business people are making the mistake of low activity - possibly because of all the idiots but this actually makes the situation worse!

Is LinkedIn under threat from Facebook?

The second subject this week concerns the future for LinkedIn. The following article by the highly respected sourcing/recruiting expert Jim Stroud really got me thinking about how LinkedIn are so exposed due to their reliance of Recruitment for dealt ⅔rds of their revenue.

How Facebook could destroy LinkedIn in a year by Jim Stroud

We know that LinkedIn is becoming a better social selling tool than a recruiting tool, business owners and sales people are starting to take the place of the recruiters who are leaving, or at least using other tools instead.

But this will not work out well for us unless LinkedIn find a way of becoming significantly less reliant of their Recruiting revenues.

How are they going to do that?

I discuss the options and would love to hear your ideas.

Cool Thing

This week I want to share (excuse the pun) a really useful tool I have started using called ShareLinkGenerator

This is only relevant if you have a blog or write content somewhere other than on LinkedIn. It works in a very similar way to ‘Click to Tweet’ does for Twitter.

By creating a unique share link you can create an option within your copy for a quote to be the headline for a share of that specific page on LinkedIn.

Again it’s another free tool and I have found it very useful.

Update:

Save to contacts hasn’t quite gone yet….for some of us anyway!

LinkedIn AFQ

Question:

One thing that is puzzling me is how I can send a message to someone who is not a first level connection who has commented on one of my Linkedin Longposts or updates without using up my In-Mails. I can’t find a way of doing this without connecting with them which I don’t necessarily want to do at such an early stage of contact. If you can help I would really appreciate it.

Answer:

The way to do is through using group messages, I made a video to explain how;
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
37 min
February 27, 2016 102. Where do LinkedIn go from here?
Back from a week in the sun and raring to go, this week’s show I address some important considerations about LinkedIn’s future direction.

Main Story

“LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam”

It’s been a tough month for LinkedIn, disappointing results have led to many commentators really questioning their strategy and direction.

Amongst the many negative (sometimes harshly so) articles I read this week I found the following one from Techcrunch which includes the horrible quote above the most interesting;

LinkedIn Problems Run Deeper Than Valuation

In response to al the negative press LinkedIn’s CEO gathered LinkedIn staff together to give them a motivational talk, amazingly they filmed it and released it on Slideshare!

They didn’t go so far as to reveal the 7 year plan he refers to but I still have to applaud the openness of sharing this talk.

On a more positive note LinkedIn are running their first advert at the Oscars this weekend to an estimated audience of nearly 40 million.

Narrated by Jeff Weiner himself, the commercial, called "You’re closer than you think," tells the story of when NASA used LinkedIn to look for its next astronaut. The networking website says its data found 3 million users who were qualified to apply for the role.

https://youtu.be/V_cz6Xt-SZM

Save to Contacts has now been retired, the ‘relationship’ tab still shows for first tier connections and anyone you have previously saved (minus the ‘who introduced you’ section) but you can no longer save 2nd or 3rd tier connections. Disappointing but not at all a surprise.

Interview with Joe Pulizzi

The king of content marketing!

You can listen to the full episode here, or simply search for Winbusinessin on iTunes

Cool Thing

This weeks cool thing is a free web tool that allows you to collate content relevant to specific connections for sharing with them via email or LinkedIn message.

The site is called Grapevine6 and this feature is the ‘engage’ feature which can be accessed below;

http://engage.grapevine6.com/

Sharing highly relevant content is a great way to build trust and this tool makes it really easy.

LinkedIn A F Q

Question - I'm looking to transition into a variety of industries and would like to leave my industry space blank. I see many posts in your Help Forum regarding this issue but I don't see any solutions. Is it possible to leave the industry section blank?

Answer - I understand your frustration but at the moment, it is not possible to leave your industry field blank.

I can assure you though that this is a field that Recruiters are advised to ignore when searching because it is notoriously unreliable. Many people select the wrong industry either by accident or misunderstanding its meaning - for instance an HR Manager in an Accounting firm puts 'human resources' as their industry rather than 'Accounting'.

Recruiters are usually aware of this and therefore avoid the field when searching.

Provided you complete your profile thoroughly and use the correct keywords, I am sure you will be found for the right opportunities, irrespective of industry.
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
31 min
February 13, 2016101. LinkedIn Shares fall off a Cliff!
Now that we have passed 100 episodes, I thought it was time to give LinkedInformed a makeover. You will notice we have a new logo and the introduction music is different but more importantly we have a new format for the show.
I will no longer have a specific news section but I will obviously always talk each week about any important events that have occurred, if nothing important has happened I will focus the episode on a specific subject.

This will never be an interview show as such but I do plan to conduct more interviews from now on.

I hope you like the changes.

Main Story

This week I focussed my attention on LinkedIn’s Q4 and full year financial results.

A quick overview

Q4 revenue increased by 34% (vs 2014 Q4) to $862m and that brought the full year to $2,991.

Talent solutions contributed 62% of revenue (this includes Lynda) compared to 57% last year

Talent solution showed a 32% increase on last year - mainly coming from the field sales team.

Online job postings continued to drop.

Marketing solutions contributed 21% of revenue achieving a growth of 20% (25% last year)

Sponsored updates are effectively holding this revenue stream up, showing growth of 85%!

Display advertising continues to plummet, now only contributing 15% (30% last year)

Lead Accelerator product has failed and will be retired this year.

Premium subscriptions (including sales solutions) contributed 17% of the revenue

Sales Navigator is the only bright light in this revenue stream and now represents 38% of all premium subscriptions.

More than half of Sales Navigator sales are generated by the field sales team.

As a results Sales Solutions will now be reported separately (at last!)

General subscriptions have fallen to an all time low, single digit % growth.

You can read the full report here.

Here are a variety of articles about the results;

LinkedIn stock plummets 43% on tepid outlook

SHAREHOLDER ALERT: Bronstein, Gewirtz & Grossman, LLC Announces Investigation of LinkedIn Corporation

Five Reasons LinkedIn Had Its Worst Day Ever

I also mentioned this article from Itai Leshem

When talking about the results I also mentioned a report in the FT about how Glass door may be thinking about competing with LinkedIn.

Cool Thing

This weeks cool thing is a Google Chrome extension called ‘LinkedIn Connection Revealer’

As you can see, this handy tool allows you to see how many followers (not connections) your first tier connection has. I’m not sure why it only works for connections because you can see followers for all LinkedIn users by going to their ‘View recent activity’ but it’s still pretty cool anyway.

And best of all….it’s FREE!

You can download it from the Chrome store here

LinkedIn A F Q

Question - I have posted a status update to inform people about my up coming training course. I would like to be able to send a note to specific members of my network to share it. I've had people do it with me but I can't see how. Any tips on how to share it with them?

Answer - Rather annoyingly you can't do it that way for an image update, You are only able to send status updates directly to people if they are web link updates or just font updates. For some reason an image update does not allow this option.

My suggestion would be to produce an update linked to the page that promotes your training event on your website or perhaps Eventbrite and then you will be able to send it to your connections.
Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
33 min
February 06, 2016100. The LinkedInformed Century!
News
LinkedIn retire their Connected app.

Meet the homeless beggar who accepts credit cards and has a LinkedIn page. The Sun show their normal level of accuracy - just look at his profile

Manchester needs cameramen and Twitter experts, says LinkedIn

Comments

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Episode 87

Episode 91

Episode 98

Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
32 min
January 30, 201699. Your LinkedIn Posts need you!
News
LinkedIn is once again driving big traffic to publishers

LinkedIn sees jump in referral traffic to publishers after app redesign

The most read person in human history

LinkedIn release a free e-book on social selling

LinkedIn ask app users for feedback

Commentary

With all this controversy about how LinkedIn reports its post views numbers and how it distributes published posts I thought I would share my thoughts on readership, distribution and engagement.

Build your audience by doing the following;

Write great content that your followers find interesting and useful.

Build a strong and diverse network

Ask people to follow you if a connection is not appropriate

Get more profile views via activity including auto viewing

Engage with other peoples content more, show people you are interesting.

Promote your posts by sharing them via image status updates on at least 5 occasions.

Promote you posts on other social media channels - Twitter, Facebook, Google+ etc

At the end of the day we should take responsibility for our own success with our posts and it is always most important to remember that engagement is more important than views.

Questions

1,

How do you add recommendations to your profile with the new messaging system? I previously added it from the message but this seems to have changed.

ANS = Yes this has changed. You can only manage recommendations from the desktop version on LinkedIn.

> Go to your profile and scroll down to recommendations.

> Hover over the section and click on ‘manage’

> You will see the received recommendation under pending where you can accept it and show it on your profile.

2, How do I move my main current position up to the top of my profile?

ANS = You can do this, provided both position are current (to date) by grabbing the ‘grip’ on the left hand side of the relevant position and dragging it up (see below)

You may also need to manually amend your headline in this circumstance because it will have changed automatically when you added the new position.

I will be covering more questions in my YouTube channel soon.

Mentioned in this episode:
This show was created by the original host of the show, Mark Williams.
34 min