InJoy Studio Ownership

Hi everyone and welcome back to season 5 of the podcast where Shea Keats and I dive deep into specific topics related to owning and thriving in boutique fitness studio ownership! On today's episode of the podcast we talk about all the things you need to research before opening up your business like how do you want to be classified legally, what the pros and cons of home studios versus commercial spaces, equipment purchases, and what needs to be part of your BOE or Base Operating Expenses.

We know that with everything going on in the world right now with Covd-19 having shut so many studio's down that this episode may not seem very relevant, but we believe now is actually a perfect to time pause and really consider these questions OR if you are already in business reflect on how you may want to pivot or change aspects in your business when we come out of this on the other side.

We are here for you! We are rooting for you! You are doing a good job! Love, Emily and Shea

Emily's Instagram

Shea's Instagram

Welcome back to a brand new season of the podcast! This season is a bit different in that it will not be an interview based season and is instead a topic based season. Fellow business partner and business coach Shea Keats and I deep dive into all the important topics we believe you need in not only starting and operating a boutique fitness studio, but to THRIVE while doing so.

Disclaimer! Shea and I recorded all the episodes for this season in January/February of this year...BEFORE all the shit hit the fan with the corona virus outbreak that has been wrecking our worlds. However, we still feel the topics covered are relevant and are potentially even MORE powerful as we know many of you listening will be in a rebuilding phase when this is all said and done. We are here to support you no matter where you are in your ownership journey!

So here we go friends! Episode one of season five! Finding you why, and why it is more important than you think.

Simon Sinek Ted Talk

InJoy Instagram

Shea's Instagram

www.injoymovementstudio.com

Lori Shipp is back and in a special season final/season teaser episode! We are wrapping up season 4 with a teaser for a special season 6 "Where are they now?" season! But what about season 5?? Don't worry friends! It's already cooked up and ready to go! Lori is back to fill us in on how pregnancy and baby girl has changed her life and business. We swap pregnancy horror stories and how we got through the dark days of colic. INJOY! Make sure you subscribe to podcast so you don't miss when we come back for our special topic based season 5!

Emily's Instagram

Lori's Instagram

On today's episode of the podcast Kevin and I chat about his unique journey to finding pilates, becoming an instructor, and now ultimately owning his own studio, Pilates Dwell. We chat about a very cool Open House concept he did that I had never seen implemented before and created a lot of momentum for his new space! We also chat about the difficulties of equipment purchases and some creative ways you may not have considered before to help you get the pieces you need. (wink wink ;) Kevin was an absolute delight and I know you will fall in love with him as much as I did! ~InJoy~ Emily

Kevin's Instagram!

Emily's Instagram!

Gyrokinesis® Training Email - [email protected]

Meet pilates studio owner Janie Jennings! Janie came to pilates later and life and is here to encourage us that if you have the passion and the work ethic it is never too late to pursue the things that light your heart on fire. We talk about the healing power of pilates as well as the highs and lows of staffing. INJOY!

Janie's Instagram

https://www.janiejennings.com/

Gyrotonic® Pre-Training with Emily - [email protected]

Emily's Instagram

Exponential growth in a short amount of time is a wonderful thing, but that doesn't mean it doesn't come with challenges! I am so grateful to Karen Grady for opening up about the struggles that come with growth and the grace you have to give yourself while navigating new roles and territory on the fly. I also open up about my own struggles the past year. This episode is REAL honest and REAL vulnerable and for that reason is one of my favorite interviews to date! INJOY!

Pivot Movement Studio Instagram

www.pivotmovementstudio.com

InJoy Movement Studio Instagram

Gyrokinesis Training Information -> [email protected]

On today's episode of the pod we sit down with owner Marine Levy of Studio Kinetique in Paris, France! We chat about her unique journey from the crazy world of fashion to studio owner, the pros and cons of staying small in a big city, and why staying connected to why you fell in love with your chosen exercise modalities will ensure your clients keep coming back for more. I truly loved getting to meet Marine and be in her lovely studio and I know you will too!

https://www.studio-kinetique.com/fr/concept

Studio Kinetique Instagram

InJoy Movement Studio Instagram

Email Emily about pre-training at [email protected]

Merry Christmas! On today's episode of the podcast I am covering the hard-learned lessons and victories of 2019. It has been a doozy of a year for me and I hope that you will gain some knowledge and inspiration from what my journey this year has been as a studio owner. All my love and best wishes for 2020~ ~Emily

I am so pleased to welcome Tamar Stein Kassman of Studio 8 in Tel Aviv, Israel to the podcast today! Tamar was spot on today while talking about how our studios are a part of us and because they are a part of us it can be very challenging to manage our emotions when facing rejection. Rejection happens in many different forms whether it is teachers quitting or clients leaving. It happens to us all! Tamar and I talk about how important it is to honor those emotions when they come up and strategies you can employ to navigate your way through them with ease. Because let's be real...when it comes to our studio's it's not just business, it's personal.

Studio 8 Gyrotonic Instagram

InJoy Movement Studio Instagram

http://www.injoymovementstudio.com/workshop/

Today we are discussing all things copy with the lovely Kaitlyn Parker! Kaitlyn helped me tremendously this fall in creating copy for a Facebook ad campaign I implemented this fall. It was such a success and I was so impressed with her that I HAD to have her on the pod to share her wisdom with you all! We discuss why copy is so dang important, how to dial in your message, and what you can do today to start refining your copy in order to drive more of your ideal clients through your studio doors!

Copy Uncorked Instagram

https://copyuncorked.com/

InJoy Movement Studio Instagram

[email protected] for Gyrotonic pre-training info!