InJoy Studio Ownership

Meet Grace Parra!

Grace and I met because we have bumped into each other several times over the years at classical pilates workshops throughout NC over the years. We were instant friends!

I am so excited for you to hear her story of how she has been able to successfully blend her classical pilates style of teaching into a studio that was predominately contemporary. She then goes into detail on how that was so successful she was invited into co-ownership!

Other topics we dive into include hiring, non-competes, and veganism. :) .

What I love about Grace is how she is able to hold true to the things that are important to her while never coming off as judgmental or snotty towards others whose values may differ from hers. She is a shining example of unconditional love and I can't wait for you to listen!

www.bbpilates.com

@bbpspilates

@gracetparra

With Love,

Emily - @injoymovementstudio

Meet Brooke Tyler!

Brooke is the owner of Clasique Acupuncture and Pilates in Asheville, NC. I was so pleased she agreed to come on to the podcast to chat with me even though 1.) we have never actually met in real life and 2.) this podcast was/is unknown!

You see, Brooke is a VERY busy woman. She has grown her brick and mortar studio from a 500sq/ft space to a 4,000sq/ft stand alone building with a full staff. She also just launched an online pilates subscription platform call CoreSelf. Oh, and she is a momma to two little ones! If that isn't the picture of a successful female entrepreneur then I just don't know what else is!

The thing I think I appreciate the most about this interview is Brooke got real. Like, REAL real. Being a successful business owner takes hard work and when life happens along the way...things get messy and break. We like to focus on only the good things, but Brooke takes the time to talk about how the broken moments are opportunities to dig deep and find your true self and strength. Without the broken moments we can't rise up to become who we were truly meant to be.

So I hope you'll take a moment out of your busy day to take in all the words of wisdom from my new friend Brooke Tyler!

InJoy,

Emily -> @injoymovementstudio

@_clasique_

@coreself

@brooke.b.tyler

www.studioclasique.com

www.yourcoreself.com

I was so excited when my friends and colleague, Matt Skelly, agreed to come on the podcast!

You see, Matt owns a personal training gym here in town. NOT a pilates studio. But the truth is our businesses and the struggles we face are not all that different. As a matter of fact, our philosophies are perfectly aligned and it is why over the years we have been able to maintain a great business relationship.

Networking with other fitness modalities in your area can only HELP your business!

Matt has been able to maintain incredible relationships not only with his clients (retention rate 95%!) but with his trainers and the fitness community at large. He truly is the nicest guy ever!

So meet Matt! I know you'll gain a ton of insight and wisdom for your studio regardless the modality you teach.

@matt_skelly_training

www.mattskellytraining.com

with love,

Emily

Meet Lori Shipp!

Lori and I have been "pilates besties" for many years now so it was a no brainer that she be on season 1 of the podcast.

Lori and I talk regularly on the phone so in this episode you will get a little glimpse of what it's like into our chaotic and sometimes off the rails conversations. Thank God for editing! :)

In this episode we talk about some of the struggles of what it's like being a classical pilates studio in an industry that is constantly changing. How do we remain true to what our vision and values are, while also staying open to new possibilities?

We also dive into what happens when illness strikes. How do we still take care of our clients while also taking of ourselves?

The biggest take-away from this episode for me is...

YOU DO YOU!

With love,

Emily

@lori.shipp

www.lorishipp.com

Owning a boutique fitness studio is hard...

Co-owning a studio can be even harder, and yet Trey Fry and Meg Hopkins of Kinetic MKE seem to have sailed through their first year in business together.

Some topics we discussed that I am so excited to share are...

*The key ingredients when it comes to successful partnerships.

*How to identify your strengths and weaknesses so you know where your specific talents can best serve the business.

*The most important factors to look for when brining on new teachers and staff.

*Why keeping your marketing strategies client centered is KEY to brining in your ideal client.

Whether you are starting a new studio with a partner or not this interview has so many lovely take-aways for all.

I hope you INJOY!

With Love,

Emily

@trey_fry @meghopkins2 @kinetic_mke

www.kineticmke.com

Hello!

Welcome to the InJoy Studio Ownership Podcast! I am so thrilled you decided to drop in. On this podcast I sit down with boutique fitness studio owners to discuss the ups and the downs of what this entrepreneur life is. The boutique fitness world is BOOMING right now and I wanted to chat with the studio owners I admire who seem to be getting it right!

But before we dive into those interviews this episode is just a little bit about me. How I got into this industry and why I wanted to start this podcast. I hope you'll injoy! ;)

@injoymovementstudio

www.injoymovementstudio.com

[email protected]

~Emily