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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- Make sure you know your KPIs before making a call on your social media stack or strategy
On this episode, I implore brands to make sure you know your KPIs before making a call on your social media stack or strategy
4 min - Advocating (once again) for surprise and delights for super fans and social media users that engage with your brand.
On this episode, I am advocating (once again) for surprise and delights for super fans and social media users that engage with your brand. This is always good practice, but super important right now as budgets are getting tighter.
4 min - Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process
Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process
Notes
- Instagram is trying out another way to refine its Reels recommendations, by allowing users to add ‘topics’ to their Reels uploads to categorize their clips
- the new ‘Topics’ option aims to help you reach other users who share your interests
- This could help showcase your content to a more engaged, interested audience, which could then help to boost your Reels performance, all while connecting with more people who are similar to you
- It could also help Instagram refine its Reels recommendation systems
4 min - A rundown of Later's: The Secret Formula for Instagram Success in 2022On this episode, I do a rundown of Later's The Secret Formula for Instagram Success in 2022
Part #1: Reach New Audiences on Instagram
Part #2: Convert Profile Visitors into Instagram Followers
Part #3: Build Community on Instagram
4 min - Create content with a vertical first mindset and then experiment on platforms.
On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on Reels. BTS content that you might not want to show on your feed, tends to perform well on YouTube Shorts.
SUMMARY:
Create vertical first AND capture BTS and you have more ammunition to test with.
4 min - Advocating for a TikTok first mentality
On this episode, I am advocating for a TikTok first mentality when it comes to your social media efforts.
5 min - 4 min
- Advice on a content/social media approach in a time of recession/economic tightening.
On this episode, I offer up advice on a content/social media approach in a time of recession/economic tightening.
5 min - Rant: Importance of Community Management
On this episode, I tee up a rant on the importance of community management. It is the most slept on, but most important part of social media.
3 min - Advocating for Lifestyle Photoshoots
On this episode, I am advocating for Lifestyle Photoshoots as part of your content mix. You can have an agency like Sircle, an internal creator, and/or even a freelancer for monthly micro-content that doesn't even know need to show real people enjoying the products, but you ALSO need to have some plan to solve for some product in use content, to paint that picture too. I think it needs to be at least 1x per year and at most 1x per quarter.
5 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media