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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- Advocating for paying close attention to all social networks
On this episode, I encourage brands to investigate all social networks and think about how their current platform and new tweaks might benefit your brand now and throughout the rest of the year.
4 min - Instagram Updates Revisited
On this episode, I revisit my Instagram updates episode from last week. No matter how this shakes out with them and TikTok and user happiness, brands need to be "on the ready" to implement content and tactics that leverage it. Pay close attention and be active as a user.
4 min - POV on thinking holistically about UGC/PGC
On this episode, I talk about thinking holistically about UGC/PGC. If you can get it organically GREAT...but if you cant, DO NOT be afraid to go and pay for a scripted version.
5 min - POV On Instagram and its many changes of late
On this episode, I talk about Instagram and its many changes of late.
Rather than protesting or complaining, I suggest you lean in, learn and leverage.
I reference this post by Adam Mosseri.
4 min - Quick POV: YouTube Shorts
On this episode, I offer up a quick POV: YouTube Shorts.
- Why YouTube Shorts?
- YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’
- YouTube still sees value in its long-form videos and will not be removing this
- Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content
- Its ability to convert viewers into subscribers for your channel
- Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content
- The increase in engagement is because YouTube is favoring Shorts right now
4 min - Motion graphics need to be a part of your content mix.
On this episode, I talk about how motion graphics need to be a part of your content mix.
4 min - Don't be afraid to repurpose or re-use old content
On this episode, I talk about not being afraid to repurpose or re-use old content. It doesnt always need to be brand new and sometimes old assets can work best.
4 min - Advocating for constant experimentation AND signing up for socialmediatoday as a resource
On this episode, I advocate for constant experimentation AND signing up for socialmediatoday as a resource
4 min - In times like these, social media should be recalibrated, but NOT abandoned.
On this episode, I talk about how in times like these, social media should be recalibrated, but NOT abandoned.
5 min - Why am I losing Instagram Followers (and engagement)
On this episode, I talk about Why brands are losing Instagram Followers (and engagement). I reference this article
5 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media