Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • 2022 Social Media Industry Benchmark Report
    On this episode, I talk about The 2022 Social Media Industry Benchmark Report

    Summary:

    Social Media Benchmark Key Takeaways

    Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space

    Posting frequency on the rise.

    Brands have increased their posting frequency on all three channels to increase bites at the engagement apple.

    Contest and holidays topped the hashtag charts.

    Nearly every industry found success with giveaways and hashtag holidays ranging from #Halloween to #MayThe4thBeWithYou.

    Every brand should post carousels on Instagram.

    What’s the secret behind this ultra-engaging post type? Instagram carousels often get re-served to users who don’t engage the first time, earning them more impressions

    Keep an eye on video.

    Brands are already struggling to keep up with enough video to compete with the popularity of TikTok and YouTube.

    5 min
  • Insta-what + Insta-how: Tips For Stories

    On this episode, I reference these tips for Instagram Stories, as featured in The Daily Carnage newsletter 

    Katie Steckly is an Instagram entrepreneur that has a great educational YouTube for creators and businesses looking for help on content creation in the great, big, complicated digital world. From her experience, here are some ideas for Instagram stories:

    1-Mini Training – Educate your audience by providing short QAs, 3-5 how-to slides, and quick tricks. Get started by thinking of the frequent questions you might get as a brand.

    2-Stories…on Your Story – Entertain your audience by either recapping something or going live. Going live can be tricky if you’re unprepared or uncomfortable, but people enjoy seeing something in real-time. Plus, Instagram will notify your audience of when you go live.
    3-Inspo! – Another layer of entertainment you can use stories for is a transformation or ideas stemming from a question you asked your audience earlier.
    4-Stories for Highlights – Brands can use the Highlights section of Instagram to showcase features or past how-to’s. Think of what stories you can make to use for Highlights.

    4 min
  • TikTok Instant Pages

    On this episode, I talk about TikTok Instant Pages. I reference this article.

    Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.

    Why TikTok Instant Page?

    Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand.

    Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster1 than standard mobile web, driving on-site duration and performance by capturing attention when it counts.

    Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Bring your brand message to life quickly and intuitively with customizable creative components and templates to fit any marketing scenario.

    Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.1


    3 min

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Strategies, tactics and insights for the Inner Sircle at Sircle Media