Inner Sircle

On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there. 

On this episode, I do a rant on why Motion Graphics are so important 

5 TikTok Stats that Signal the Power of Creator Content in 2022

1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%).

2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement rate versus non-creator ads (12%).

3. 62% of TikTok users say that platform-specific branded content is the best way for brands to connect with consumers.

4. Creator content sees a significant boost in (aided) brand recall in the beauty (72%), CPG (55%) and fashion (50%) industries.

5.  For beauty brands, ads featuring comedy cues or products in action resulted in 24% more videos watched until the end.

On this episode, I talk about We Dont Talk About Bruno + TikTok 

On thie episode, I talk about Instagram Subscriptions.

On this episode, I talk about how it is a golden age of creators for TikTok. Big shout out to my man JT Barnett for speaking the truth here.

On this episode, I talk about Instagram testing in-feed changes as announced by Adam Mosseri, last week

From him:

We’re testing new ways for people to have more choice and control over what they see in feed. These tests include an ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):

This article goes into much more detail and is worth a read.

On this episode, I advocate for experimentation on alternative social network Ads platforms

On this episode, I go into a little rant on not abandoning Facebook/Instagram