Inner Sircle

On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail

On this episode, I talk about how Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

I reference this article 

On this episode, I talk about reserving some space for experimentation and failure with your social media efforts.

On this episode, I talk about arming your social media manager with surprise and delight codes for customers and fans. Great tactical approach all year, but especially during holiday season. 

New! Instagram Stories Link Stickers Are Now Available to Everyone

Reference this article

On this episode, I talk about some noteworthy Instagram updates.

On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social:

Reasons:

1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless

2. It shows reach and impressions (Sprout Social only shows impressions)

3. Iconosquare in general is way more user-friendly. The data is transparent and easy to find. On Sprout Social, they like to only include paid data on paid reports and doesn't always paint a full picture so when we build reports I have to check in multiple places + on the IG app to make sure I'm pulling data consistently across all posts and platforms

4- I know we don't sweat followers, but it is also way easier to understand the correlation between content and follower growth on Iconosquare, so for clients where that's a KPI it's seriously better.

Helpful reference: https://www.g2.com/compare/iconosquare-vs-sprout-social

Iconosquare is a much simpler platform all in - Sprout Social gathers more information, but not necessarily around the KPI's that the majority of our clients care about and the UX is better for measuring organic performance.

Most of our clients currently have the Pro membership ($49/Month) but this does NOT include promoted post analytics. The Advanced membership is ($79/Month) and includes promoted post analytics. 

On this episode, I talk about 26 Predictions for Social Media Marketing in 2022. I don't go deep into all of them, but you can find them all in this article from socialmediatoday.com.  What I do highlight is the idea of reading, digesting, and processing it all AND specifically thinking about LIVE and E-commerce elements that can augment your social media strategy. 

On this episode, I go on another RANT about Instagram Followers. They are not relevant, especially if your goals are awareness and new eyeballs for your brand and products. Stop miring over the wrong data points and start playing more offense.