Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform

    Allocate funds for more TikTok prospecting via paid on the platform

    Integrating your paid social planning:

    Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for.

    For example,

    We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what we normally see on Facebook and Instagram. This essentially unlocks remarketing audiences of similar sizes at only a fraction of the cost of prospecting on Facebook.

    The Tiktok website clicks can qualify users for deeper funnel campaign objectives on Facebook and Instagram, which is far more developed as a digital marketing platform and contains more robust offerings in terms of remarketing.

    KEY TAKEAWAY: Any client on TikTok should spend some dollars on ads (back end and via promote) to create more top of funnel awareness for their products. Either incremental OR taken away from Facebook

    3 min
  • Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*

     Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*

    *Great way to reuse some old content and/or take some assets that didn’t make the cut on their own, but you can bring them to life with some compelling copy that conveys the brand message.

    This is an old rec that I am bringing back. I think it is an easy way to:

    1- Get more legs out of old content

    2- Create more depth for a PFC asset

    3- Drive home key marketing messages

    4- Showcase personality

    4 min
  • Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!

    Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!

    Sircle’s TikTok Strategy/Recommendations

    • Community Engagement
      • Replying to comments
      • Interaction with viewers/consumers
      • Participation With Social Media Trends
        • Stay connected with what people are currently loving and doing on the platform
        • Have no fear
        • Consistency
          • Follow Sircle’s calendar that reflects an ideal posting schedule customized for your brand
          • Consistent Cover Theme

            • Create based on Sircle’s Five TikTok Content Buckets

            • People Focused Content
            • Trends
            • Product Focused Content
            • Use Cases
            • Retailer Support

              • **Episodic Content (a consistent deliver of a theme or series of content) could fall into any of these buckets

              4 min
            • Early Results with TikTok Promote

              Early Results with TikTok Promote

              A Catalina Crunch TikTok we boosted, via their new Promote feature:

              $100 spent
              316 Clicks
              2.3% CTR (amazing)
              $.32 CPC (^)
              21,841 Impressions 

              The average Click-Through Rate (CTR) on Facebook Ads is 0.89% across all industries. This TikTok had a 2.3% CTR which is over 2X that of Facebook.

              The average CPC for Facebook Ads across all industries is $1.86 and this came in at $.32 on TikTok which is 1/5th of the cost of a Facebook click.

              General Takeaways:
              TikTok is great for targeting younger audiences
              The costs to reach eyeballs is lower on TikTok
              TikTok has many new creative options 
              If you base success off of KPI’s, TikTok is the clear winner if conversion tracking isn’t a deal breaker for you. Think top of funnel awareness (as most CPG brands with Retail as a primary channel should care about) more than down funnel tracking of ROAS and DTC.

              3 min

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