Inner Sircle

Little PSA: On Boosting Content

On this episode, I do a little rant about being too analytical with your organic social media efforts.

On this episode, I talk about the TikTok Content Creation Dilemma.

Ideally, brands have someone on the inside who can create for them. If not I would encourage securing an intern or influencer to help. If these are not an option, then paid college ambassadors could do the trick. We recently rolled out a program to support this initiative. 

On this episode, I give a Quick POV on TikTok Ads. It is about awareness and eyeballs and not ROI and ROAS. Very important to go into it with that lens, if you are just starting out.

On this episode, I rant about how your Goals, Strategies and Tactics Need to Match Your Desired Outcome

On this episode, I go deep on how to get more value out of your influencer relationships:

1- Look for engaged influencers who speak in their own voice and engage back with their audience.

2- Look for influencers who create great content.

3- Whitelist and run ads on their accounts

4- Profile them and write long-form content on your website for them to share.

5- Get rights usages released so you can use them in ads, email, and website content.

Rinse and repeat.

POV on Content: Sometimes the words come first!

On this episode, I talk about - POV: Lifestyle content and its place in your social content

We tell clients we can manage all of their social content needs (including some body parts or even faces from our team, from time to time) within their retainer and handled internally at Sircle Media. When it comes to the time, effort, and costs associated with bringing in models we advise against it, for day to day needs but recognize brands need to produce some batches of those to bankroll at some sort of cadence (either 1, 2, 3, or 4X per year) depending on their budget and brand rules. 

On this episode, I share my POV: On curated content and being more open minded about sharing more of your personality as a brand