Inner Sircle

On this episode, I share our Q3 Agency Recommendations

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

I reference this article. 

On this episode, I dive into my top agency recommendations for Q3 2021:

1- More Carousels that

A- Game the algorithm

B- Educate the consumer

C- Beg the user to scroll and consume/engage.

*especially ones with arrows that encourage the engagement.

2- Create simple videos that get people to stay and watch til the end OR just a bit longer. We want them to stay for at least 3 seconds and ideally have the product or packaging front and center for impressions and recall:

3 - Be timely, relevant and/or “funny,” so you feel tied into culture and real and relatable. Great personality builders that can just be reposts OR, better yet, incorporate some branding so you are linked to the emotional connection you are conveying between sentiment and your ethos.

4 - Look for easy, low hanging fruit ways to solicit engagement in the comments:

5- This quarter is ALL ABOUT not just being on TikTok, but actually executing well on the it:

On this episode, I provide a little rant on memes. Brands need to let their hair down so to speak and have an appetite for getting in the game more for sure. 

On this episode, I talk about how with Instagram, you shouldn't be too narrowly focused on any one KPI. If you must pick the most important ones they should be around impressions, reach and views MORE THAN followers likes and comments 

On this episode, I offer my POV on how to (and not to) approach TikTok right now. Go for reps and speed over quality and being perfect! 

On this episode, I give my POV on what you need in your Social Media Management stack

On this episode, I talk about how right now (beginning of July) is a great time to reflect on what content works either visually OR data-wise. Then armed with that information, repeat and reuse concepts rather than constantly trying to push more NEW stuff!

On this episode, I talk about How to Add Links to Instagram Stories (Even Without 10K Followers!) and I reference this article. 

It offers up tactics on how to do it now, but moe importantly it talks about the potential that you will be able to add links back to your domain within Stories and without having to hit 10K followers.

On this episode, I take a deeper dive into the paid social areas to focus on. This is not a primer on DTC ROAS efforts, but a breakdown of the kinds of paid social efforts brands need to be focused on and more specifically, that we handle here at Sircle Media.