On this episode, I talk about the right content approach for social media. It is not all lifestyle or all photo-based. It is a mixed bag of content disciplines and approaches and shouldn't be so binary. Showcase your product and tell your story, first and foremost. 

On this episode, I talk about why brands need more motion graphics in their content mix! They are so key for DTP, RCO, and Ads creative. make sure you have them in your toolkit. 

On this episode, I talk about how social media is a Horizontal and not a vertical. It touches every part of your business.

On this episode, I talk about seeking influencers with smaller, more intimate communities over larger ones!

On this episode, I go meta with a Podcast about a Podcast (In The Sauce). I am such a big fan and I think you will be too.

On this episode, I provide a quick POV on Live Shopping Fridays from Facebook. Here is the article I reference for more insights. 

On this episode, I talk about how Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On. I reference this article. 

On this episode, I talk about how Instagram now allows you to auto caption stories with a sticker.

I reference this article.

On this episode, I talk about hiring your social media team and then letting them go win you a championship. I compare it to the NFL and bringing on a President/GM/Coach/Talent and then putting your faith in the team to go out and win. Dont hold them back with vanity metrics or overthinking content. Focus on the long game!

On this episode, I talk about how when it comes to TikTok (and content in general) you need to know when to be FAST!

I reference this email from Ice Cream Sundays/David Greenfeld