Inner Sircle

On this episode, I talk about hiring your social media team and then letting them go win you a championship. I compare it to the NFL and bringing on a President/GM/Coach/Talent and then putting your faith in the team to go out and win. Dont hold them back with vanity metrics or overthinking content. Focus on the long game!

On this episode, I talk about how when it comes to TikTok (and content in general) you need to know when to be FAST!

I reference this email from Ice Cream Sundays/David Greenfeld

On this episode, I talk about how Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!

A few bullet points on why retailer support will remain strong:

Majority of problems revolve around DTC.

Conversion attribution window shrinking to 7 day from 28 day, custom website audiences will lose people who opt out of web tracking, and results may take longer to appear.

Traveling 7-10 years backward in terms of advertising.

In-store sales lift will be more widely considered as a KPI and companies should begin to account for it in their paid efforts..

Performance isn't determined by web activity in retail support

Still can track in-app activity-- we build our audiences from IG/FB engagers, video viewers, page likers (might be a tiny bit more important now for the sake of lookalike audiences).

Think about what you want to accomplish in general (I.e. awareness, retail velocity support, content generation, etc.) and then seek out those value partners to help you achieve these things. 

On this episode, I talk about brands focusing on the wrong things. They either over sweat content details and minutiae OR go all-in on the wrong metrics when it comes to data. Have nice content, but don't overdue the analysis AND make sure you know what you want to have happen before you start looking and KPIs and making judgements

On this episode I talk about having your social media team in the room early on. Oftentimes I find brands loop their social team at the very end or just too late and they lose the value of the early inputs and the speed to implementation.

On this episode, I talk about the importance of curated content. 

On this episode, I talk about how likes and comments are not the only measures of performance. Plenty of people never engage, but still consume content and then ultimately purchase from brands.  

On this episode, I talk about how video content is mission-critical for brand awareness. If you want your product seen and remembered, then you should be finding ways to incorporate more, simple videos into your content mix.

On this episode, I give my 2 cents in spending some time on the Twitter platform, Take advantage of some of their new advancements!