Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • Look to create simple motion graphics and animations more.

    On this episode, I talk about looking to create simple motion graphics and animations more as part of your content mix. While we love the more elaborate stuff too, I am a fan right now of simple moves that can take a still asset and turn it into a 3-5 second video. They are easy to make, game the IG algorithm AND prospects and customers engage (even just a video view) with them. That is a win all around in my book. 

    3 min
  • A breakdown of ads from OWYN

    On this episode, I do a breakdown of ads from OWYN. 

    I reference this post from LinkedIn and break it down like thisL

    1- The beautiful imagery conveys a splash of flavor and good taste.
    2- The bright backdrop really helps the whole asset pop.
    3- Social proof copy on the images de-risks it for the first-time buyer.
    4- The Ad copy speaks to potential pain points and desire hurdles.
    5- They are running multiple ad derivatives against 3 staple flavors that people will be familiar with in chocolate, vanilla, and strawberry.

    Also, these have been up and running since January 8th, which implies that they are winners and performing well. What's your take - do you agree?

    4 min
  • Quick POV on the David Dobrik situation

    Quick POV on the David Dobrick situation. Most importantly, my heart goes out to the young woman, her family, and anyone else impacted by this situation. I also tie it back to a business lens and encourage brands to be mindful in their selection of influencer partners and ambassadors. 

    Link to a timeline article. 

    4 min
  • Facebook shares details of a coming newsletter platform to attract creators

    Facebook shares details of a coming newsletter platform to attract creators:

    • FROM SMT:
    • In the coming months in the U.S., we’ll introduce a new platform to empower independent writers, helping them reach new audiences and grow their businesses.
    • An integration with Facebook Pages to enable publishing across various multimedia formats including photos, live videos and stories
    • The ability to create Facebook Groups and nurture a community of readers
    • Features to help audiences easily discover new content and writers, and in turn help those creators build direct relationships with their audience
    • Insights for writers to understand how content is performing
    • Monetization tools to build successful individual websites and businesses, starting with subscriptions
    • Accelerator services to help creators come together and learn best practices
      • 2 min
    • POV: iOS 14 Update

      Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most.

      Once the update goes live, you can expect degraded ad personalization abilities, and delayed and limited performance reporting from Facebook ads. More specifically:

      • The ability to create personalized ads will be limited due to weakened targeting options.
      • The reporting accuracy of Facebook’s tracking pixel will be weakened. Because of opt-outs, tracking events like Leads and Purchases will be under-reported. Facebook says it will use statistical estimations to help fill in the blanks.
      • Ads may be less optimized because the pixel isn’t getting accurate data, which could have the potential to impact your ad spend.
      • The size of your retargeting audiences may be diminished.
      • The size of your app connections, app activity, and website Custom Audiences may decrease.
      • In addition, brands who want to optimize for conversion events that occur on their website will be limited to 8 conversion events for each domain.

        • Facebook has released a list of actions you can take to prepare.

        SOURCE: Statusphere

        3 min

      About Inner Sircle

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      Strategies, tactics and insights for the Inner Sircle at Sircle Media