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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- Instagram's Developing a TikTok-Style Vertical Feed for Stories
On this episode, I talk about Instagram Developing a TikTok-Style Vertical Feed for Stories
3 min - Striking the most authentic influencer partnerships
On this episode, I talk about striking the most authentic influencer partnerships
I reference this LinkedIn post
3 min - Getting more legs and value out of old photos for your brand.
On this episode, I talk about getting more legs and value out of old photos for your brand. I reference this LinkedIn post for more context
3 min - 4 min
- 13 Influencer Marketing Trends to Watch in 2021
On this episode, I talk about 13 Influencer Marketing Trends to Watch in 2021. I reference this article and if you click through you can get more context on each category.
5 min - 27 Facebook Demographics to Inform Your Strategy in 2021
On this episode, I comment on this article from Hootsuite, titled 27 Facebook Demographics to Inform Your Strategy in 2021. Some compelling ones:
1. Facebook has more than 2.74 billion monthly active users
2. Facebook’s ad revenues grew 22% year-over-year
3. Most adults log on to Facebook every day
4. Six in 10 U.S. adults use Facebook
5. Facebook reaches the largest number of users aged 13-17
4 min - POV: Surprise and delight codes.
Create a "surprise and delight" discount code for use on your website, that whoever runs your social media has at their disposal for monthly use. 3 usage cases that make sense:
1- Convert from Retail to DTC: If someone tagged your brand and purchased your product at Retail, you can DM them and encourage them to buy again, but this time on your website, where your margins are better AND you can create a direct relationship with them. If you do it via DM, you don't have to worry about the retailer seeing it and not being pleased with you undercutting the relationship.2- Prospect a new customer: Seach a keyword like #lowFODMAP (489K posts on Instagram) and then curate the photos. When you see one that stands out, DM them and tell them you would love for them to try your product, that tackles that issue and let you know what they think!3- Reward your most loyal customers directly: Search your tagged photos and then randomly (though actually being strategic based on the quality of content they post, location, and proximity to retailers and/or follower count) select users each week that you will "hook up" with a steep discount as a nice way of saying thanks!Take these for a spin and see how it goes.4 min - Social media does not equal e-commerce. It is much more holistic than that!
On this episode, I talk about how social media does not equal e-commerce. It is much more holistic than that!
4 min - 4 min
- POV about posting on social during MLK Day and Inauguration Day
On this episode, I offer up my simple POV about posting on social during MLK Day and Inauguration Day
3 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media