Inner Sircle

On this episode, I talk about:

Hashtags Update Follow Up (And a call to arms to always be experimenting)

On this episode, I talk about finding your brand's personality (it exists, you just need to articulate and then document it) and then putting it out there.

On this episode, I do a little rant on not micromanaging and overthinking micro-content

Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format. I reference this article.

POV on buying TikTok Followers

I reference this article:

Not only will your fake followers not give you any likes or comments (and they definitely won’t be doing any Duets), the massive discrepancy between your number of followers and your engagement will look particularly gruesome.

This will imply to the TikTok algorithm that your content is probably not worthy of sharing around in the For You feed, which will hurt your opportunities for organic growth.

Better to have a smaller number of real, honest-to-goodness fans who obsess over everything you do than a huge follower count who all just sit there silently. Quality over quantity!

While it’s not technically against its terms of service, TikTok does not want you to buy followers.

All of the social media platforms want real people creating and interacting with real content. Bots and pay-to-play accounts are not helpful in building a fun, community-focused online ecosystem. So if your followers are flagged as being bots or fakes, they’ll eventually get removed… which means you may just find yourself shopping for friends again.

Maybe you thought that having a big juicy number above “followers” would impress someone — your other fans, your competitors, brands you’re keen to work with — but the reality is, this ruse only works for a few seconds.

Any semi-experienced social user is going to quickly deduce that your popularity is a sham. I mean, just look at my list. Multiple people named “Tik Toker.” A suspicious lack of profile pictures. Notes from TikTok telling me they’ve been removed for suspicious activity.

All things that are going to be pretty hard to explain to a potential brand partner or prospective client. Busted.

On this episode, I encourage brands to not be so binary with content. Make sure you are willing AND ABLE to diversify your content! If you don't already have the different styles locked down, invest the time and funds into finding partners to help you make it happen!

On this episode, I talk about how Facebook ain't dead yet.

I reference this post from LinkedIn 

POV: Facebook Reels

I reference this article 

On this episode, I talk about some Do's (and a little bit about Donts) when it comes to Hashtags. 

I reference this post from @creators on Instagram 

POV: Pinterest Lite.

Small ball social listening and engaging.

Pinterest ads