On this episode, I talk about being more efficient with your content creation process, especially when outsourced. 

TikTok and why I think brands need to contribute on the client-side in some way. 

Shout out to Ali Cayne and Haven's Kitchen for tackling in a very brand-appropriate way. 

On this episode, I talk about how Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.

Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.)

of the 24 assets per quarter (8X3 months)

3 BIGGER/BETTER type messages (New innovation, New BIG retailer, any sort of inertia news) = 1X per month

12 Retailer (or any sales channel) Support type messages = 1X per week

9 DTP (describe your product and explain to me why I should care) = 3X per month

=24 

On this episode, I do a little rant on the importance of Community Management.

Some tactical tips, for post-Thanksgiving shopping weekend.

On this episode, I talk about what works and doesnt work with content and how to actually think about that.

On this episode, I am advocating for more PGC. It should 100% be in your marketing mix.

On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail