Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Link to article 

POV: TikTok Strategy (Posting daily with brand owned creators)

POV: Mid Tier TikTok Approach (5x per week + some face in front of camera work)

POV: Low Frequency TikTok approach 

LONG FORM: POV on TikTok approaches right now

Look out for Instagram Hacker Scams

They are now using this new scheme so please be aware.

https://indianexpress.com/article/technology/tech-news-technology/heres-how-scammers-are-targeting-instagram-users-7730101/

On this episode, I talk about DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution)

I would also suggest subscribing to their newsletter here.

POV: Metaverse

DEFINITION: a virtual-reality space in which users can interact with a computer-generated environment and other users.

Some references:

https://www.thedigitalspeaker.com/7-consumer-brands-reinventing-marketing-in-the-metaverse/

Web3

https://www.instagram.com/p/CZdFPPgBLuT/

NFTs

https://medium.com/@BryanBulte/why-nfts-matter-1b720f7bb9c4

https://www.cryptopackagedgoods.com/

On this episode, I advocate for an increased focus on Instagram Reels.

On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there.