On this episode, I talk about the potential ban on TikTok in the US.  I don't think it will happen, but if it does we move on and focus our attention elsewhere.

Here is a link to more on the topic. 

On this episode, I talk about Facebook Adding Custom Audience Creation Options Based on Shopping Activity. You can read more about it here:

https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

On this episode, I talk about Instagram Testing Shopping Tags in Post Captions. Not out in the wild yet, but it was spotted on a celebrity's account and talked about here in this article. 

On this episode, I talk about how Instagram Outlined Steps to Address Potential Areas of Racial Inequality on its Platform.

Mosseri outlined four steps that Instagram will be taking to improve racial representation and equality on its platform.

On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically:

"Many marketers fail to see this multi-dimensional value, instead solely focusing on the immediate sales after a campaign has concluded. This is wrong for several reasons:

On this episode, I talk about getting back to business, but with a commitment to change and diversity. You need to back up what you say and really lean into making the change you claim you want to see in this world. It is very important for both your business AND more importantly for the society we live in. 

On this episode, I talk about #blackoutTuesday and my POV.

I recommend participation in #blackoutTuesday and/or muting through June 7th in a show of solidarity, but more importantly to quiet the noise and do some listening and soul searching. I would encourage brands to consider getting involved with donating to a cause with actual dollars and putting funds in the hands of organizations that are better equipped and looking to mobilize and make productive change. I chose to donate to the NAACP Legal Defense Fund because although Geroge Floyd is the light that ignited this tinder box, this group has been fighting similar injustices for decades. It doesn't have to be a large number, but at least it shows they are willing to put their money where their mouth is. In this instance, money and action speak much louder than words.

Not every brand can afford to shut things down, nor can they donate a ton. That being said, acknowledgment of the issue and even a nominal donation toward an organization that is intent on driving productive change is a smart and moral move. 

On this episode, I talk about how Instagram to start sharing revenue with creators on IGTV. I am a buyer and think brands should be exploring. 

I reference some points made in this article on theverge.com 

On this episode, I talk about Facebook Shops. Im a fan!

Here is an article on the subject that is worth referencing:

https://www.socialmediatoday.com/news/facebook-announces-shops-for-facebook-and-instagram/578255/

Om this episode, I talk about TikTok as it stands right now.

1- Platform is here and you need to get involved.

2- Set up an account, get in there, and learn natively.

3- Try some posting and get comfortable, but don't sweat the performance just yet.

4- Gifting influencers is a smart play.

5- Ads are a little too early, especially for small budgets.  I would HOLD for now.