Inner Sircle

On this episode, I talk about upgrades and updates to IGTV. I reference a breakdown of each from this article on socialmediatoday.com

On this episode, I talk about how I think that during COVID-19 if you can't play offense and you don't want to just sit on defense, trying deploying special teams. What I mean is getting scrappy, putting in the work, DM'ing, writing posts, commenting on other people's content, creating Facebook groups and texting channels to name a few. Now is not the time to sit and wait. Play the field position game, make moves and stay hungry!

On this episode, I talk about my POV on E-commerce VS. Retail VS. Amazon in April 2020. I am a fan of all three, but it depends on how much funds you are allocating in support of them.

1-If you can allocate at least $5000 per month AND the time and effort to implement email sequences, conversion optimization and other modifications based on the date, then you should go all in. 

2- If you cannot, meaning your budget is below that AND retail is your main channel, then I prefer to really support key stores and doors.

3- Having success on Amazon? Continue to push!  Brand new to Amazon right now?  Very hard to get any traction from the jump.

On this episode, I talk about how brands should be supporting Retailer efforts even more than E-commerce and Amazon right now. E-commerce is a real beast and requires significant investment and Amazon is dealing with surge and logistical issues.  Facebook and Instagram ads are cheap, influencers have an appetite to be creative and competitive on pricing and the only place people can really go outside of their homes, is to a grocery store of some type. Make sure you are top of mind when they do so!

On this episode, I talk about tips for using Instagram Live while we are all quarantined. I reference guidance laid out in this article. 

On this episode, I talk about leveraging TikTok use right now, learning the platform and gifting creators with product and/or engaging them for paid influencer partnerships. So many eyeballs on that platform now and it is a great way to get cheap exposure. 

On this episode, I talk about leveraging Fitness Studio Trainers, RDs or really anyone with influence during this quarantine. I shout out Julia Stern as a perfect example of an awesome human who is stuck at home, just like you and me and can provide some awesome visibility for your brand if you approach it the right way. 

On this episode, I talk about how online searches around health benefits and immune system support are significantly up! I reference date from this article on foodnavigator.com 

On this episode, I talk about finding value when it comes to influencer marketing during this COVID 19 pandemic situation.