On this episode, I talk about not overthinking your Instagram Grid. This recent post by @garyvee reminded me it was time to talk about it again.

On this episode, I offer up my POBV on Fleets and LinkedIn Stories.

Some references:

https://www.socialmediatoday.com/news/twitter-launches-its-own-take-on-stories-with-fleets/573504/

https://marketingland.com/stories-are-coming-to-linkedin-276765

On this episode, I talk about the religion of supporting retail velocity with paid social and influencers.

On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model. 

On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive way to get brand impressions among your target audience. I am all in!

On this episode, I walk through this article put out by my friends over at Tinuiti.  Check it out. 

1. Design Your Ads With a Platform Focus

2. Fail Fast & Learn Fast With Split Testing

3. Make Your Offers Pop With GIFs and Video Assets in Ad Designs

4. Capture Attention Fast-paced Messaging and Concise Text

5. Showcase Customer Reviews in Ad Designs For Social Proof

6. Encourage Product Exploration With Shoppable Collection Units

7. Showcase Your Products in Promoted Pins to Drive Traffic & Sales

On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?

On this episode, I talk abut how LinkedIn offers the most upside of any social network right now.

On this episode, I reiterate my POV on content on social. Should be a quality over quantity approach, a created and curated mix and remember that organic is dead and you need to invest dollars in paid social.