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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- What Gen Z wants from media?
On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.
The insights include:
- Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same.
- Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts.
- Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to see recommended videos.
4 min - POV: Coronavirus and whether or not brands should post memes or be playful about it.
On this episode, I talk about the topic of posting memes or humor intent messaging around the Corona Virus.
I reference this article and this celebrity.
3 min - POV: Stop overthinking your Instagram Grid.
On this episode, I talk about not overthinking your Instagram Grid. This recent post by @garyvee reminded me it was time to talk about it again.
4 min - POV: Twitter's Fleets and LinkedIn Stories
On this episode, I offer up my POBV on Fleets and LinkedIn Stories.
Some references:
https://www.socialmediatoday.com/news/twitter-launches-its-own-take-on-stories-with-fleets/573504/
https://marketingland.com/stories-are-coming-to-linkedin-276765
3 min - POV: On Influencer engagements for your brandOn This episode, I talk about finding better value from and be more strategic about your influencer partnerships.4 min
- The religion of supporting retail velocity with paid social and influencers.
On this episode, I talk about the religion of supporting retail velocity with paid social and influencers.
4 min - Social media recommendations for any brand selling a product in a B2C model
On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model.
4 min - POV: Brand collaborations and giveaways are a smart play - Double Down!
On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive way to get brand impressions among your target audience. I am all in!
3 min - 7 Ad Design & Ad Testing Best Practices for Facebook & Social Creative (C/O:Tinuiti)
On this episode, I walk through this article put out by my friends over at Tinuiti. Check it out.
1. Design Your Ads With a Platform Focus
2. Fail Fast & Learn Fast With Split Testing
3. Make Your Offers Pop With GIFs and Video Assets in Ad Designs
4. Capture Attention Fast-paced Messaging and Concise Text
5. Showcase Customer Reviews in Ad Designs For Social Proof
6. Encourage Product Exploration With Shoppable Collection Units
7. Showcase Your Products in Promoted Pins to Drive Traffic & Sales
4 min - POV: USE the Facebook Ads Library and borrow from the best.
On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?
4 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media