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Inner Sircle
By Adam BrownBusiness
Inner Sircle episodes
- Q4 2020 Strategy Recommendation: SUPPORT YOUR SALES CHANNEL(S)
On this episode, I talk about supporting your sales channel(s) more. Start your content planning NOW!
4 min - Facebook Advertising In Q4 During an Election Year
On this episode, I talk about Facebook Advertising In Q4 During an Election Year. Things to consider:
1- They are flagging and denying much more. It is more restrictive for sure.
2- Prices are going up as advertisers and political agendas flood the ecosystem.
3 min - Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently
On this episode, I talk about Facebook Announcing New Limits on How Many Ads Pages Can Run Concurrently. I reference this article.
3 min - E-commerce: Facilitator? Commodity? or Brand? Which one do you want to be?
On this episode, I breakdown the different types of E-commerce approaches. Which one are you?
5 min - POV: Instagram Followers (September 2020)
On this episode, I dust off the conversation around why Instagram Followers are the wrong KPI to focus on. Thankfully, most brands are there and with me these days, but some still sweat it. It is not the place to focus your time, attention and funds to, period.
4 min - High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech
On this episode, I talk about: High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech
I reference this article
3 min - Tips for launching a new brand or product on social
On this episode, I talk about tips for launching a new brand or product on social. I reference this article which interviews the brand Jot on their approach.
4 min - Instagram Reels are REAL and worth a second look!
On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically:
- 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.”
- Most respondents (daily or weekly) who have used Instagram Reels do not think that TikTok is inherently special.
- 61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place.
Instagram was the #1 alternative destination for the youths; Snapchat came in second, with 34% planning to spend more time there instead of TikTok.
Bottom line: Millennials can say all they want about Reels having an inferior UX to TikTok’s, but Gen Z seems interested in Instagram’s latest copycat. Marketers hoping to reach Gen Z might not want to write the feature off just yet—especially given that TikTok's eventual buyer may not even inherit its celebrated algorithm and engineers.
3 min - Instagram carousels are the most engaging post type.
Instagram carousels are the most engaging post type.
I reference this article.
3 min - Instagram Checkout: Everything You Need to Know
Instagram Checkout: Everything You Need to Know
I reference this article and these tips:
Here are our top 5 tips for driving sales with Instagram Checkout:
#1: Be Consistent with Product Tags#2: Share an Exclusive Product Drop on Instagram
#3: Provide Multiple Routes to Shop
#4: Partner with Influencers Who Have Access to Shopping from Creators
#5: Don’t Forget About Shoppable Instagram Stories Stickers
3 min
About Inner Sircle
From the publisher's feed
Strategies, tactics and insights for the Inner Sircle at Sircle Media