Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • Perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.

    On this episode, I talk about some perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them.

    From her:

    👉🏽 DMs are actually the number one ranked factor for who's content you see. As a consumer, you see more content of the stories you react to and the people you DM the most. This wasn't even LISTED on this rank, but it's so key to give people opportunities to respond to your stories content to increase the % of your audience that you engage with.


    👉🏽 The algorithm is machine learning and its personalized. This has been said over and over and over again. Your machine learns your habits and everyone's algorithm is based on their own habits. So if a user does not usually bookmark content or react to stories, but LIKES photos, the machine is using LIKES to determine what the individual wants served. It makes the LIKE for that user on your photos can be more valuable than a bookmark.

    👉🏽 When it comes to REACH & ACCOUNT GROWTH, bookmarks only increase the reach of your content marginally, but not in comparison to what shares do. 20 bookmarks may move your content from an average reach of 100 to 200. But 20 shares to 100 people a piece increases your reach from 100 to 2000. Which brings me to my next point.....

    👉🏽 This conversation means nothing without talking about social media goals. YOU CANNOT RANK THESE WITHOUT SPEAKING ABOUT A GOAL! Do you want to increase engagement and understand the value and influence of your content? That's bookmarks. Comments are functional because they show authentic interaction, which affects the psychology of consumers (and brands) and can affect your influence. Likes, though I still think the least important, will give you a guage specifically on the photos liked, since likes often cannot distinguish between who is a passive "liker of a photo" and who is engaged with you as a person. Every single one of those goals is important when growing your "influence", in NO RANK AND ORDER. STOP TELLING AUDIENCES WHAT DO YOU WITH YOUR CONTENT - and start using these tools as indicators on how you are progressing toward your goals.

    4 min
  • POV on LinkedIn right now

    Big fan of the LinkedIn Platform and I think brands and founders (and Directors of Marketing) should be using it much more. It is a valuable resource all around. 

    3 min
  • Q4 2020 Strategy Recommendations- Landing Page Architecture and Buyer Behavior Experimentation

    On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation 


    What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a low-ball “please buy” type of mentality. Also, if your intro offer is for a one time use, or something like a pack of 3, 6 or even 8, etc. it is not enough of a quantity for that person to get used to taking/consuming your product & there is no lifestyle change/behavioral change made. The key to LTV is associating your brand with a lifestyle change in your customer's mind whether it’s micro or macro. Hint offers 36 bottles for $36 + Free Shipping. 36 bottles allows for that customer to get very used to consuming daily, leading to a much higher chance of purchasing again with little remarketing effort needed. Not all brands can do this, and it helps that they have an established name. Either way, what we are encouraging here is the line of thinking, an open mind to experimentation and the development of the funnel and receptacle where you can easily swap out new concepts to test.




    4 min
  • Q4 2020 Recommendations: Instagram Reels

    On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now copied most of it and they get to leverage their massive user base and native platform familiarity which is an advantage over TikTok. The problem is that users first learned this format on TikTok and they are generally loyal to the newer, cooler platform. Data has spoken and it is showing that Gen Z has taken to the platform and is paying attention there

    In addition to that, The President banned new downloads of TikTok and new updates the app will be blocked too,  which will downgrade overall performance. (this didnt happen actually, but you get the idea here). More reasons for more eyeballs to be peeking at Reels. The rewarded reach for the effort is next level and far surpass, TikTok and IGTV from a reach POV.

    I.e. Quest Nutrition

    First 3 Reels posted: 141K, 135K and 192k views


    Last 3 IGTV posts: 5,134, 9,714, 10.8K Views


    5 min

About Inner Sircle

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Strategies, tactics and insights for the Inner Sircle at Sircle Media