Inner Sircle

On this episode, I talk about my love for Daily Carnage and some conversations in their Facebook Group around Instagram shutting down some accounts (even if only temporarily) because of third party platforms.  Be mindful when using a platform like Later for your scheduling and activity on IG. 

On this episode, I talk about some new features coming from Facebook/Instagram that are compelling. I reference this article in TechCrunch 

Improvements were made on:

Watch Party

Video and Analytics in the Creator studio

AND

Scheduling IG Feed and IGTV content for up to 6 months, natively on the platform. 

On this episode, I talk about a report put out by Quintly and posted and broken down on Socialmediatoday.com that breaks down How Emojis, Videos and Caption Lengths Impact Instagram Post Performance.

I also quickly reference this piece from Social Insider that touches on Hashtag tactics that improve performance. 

On this episode, I talk about supporting your Retailers with blocking and tackling social media work. Content posting and Ads are obvious ones but less obvious, is comments, DMs and engagement with posts or tagged photos. As well as sending influencers physically into a store to support the relationship.  Lean in! 

On this episode, I talk about: A New Study Examines How Brand Engagement on Social Influences Purchase Behavior.

1. Use Social Media to Connect with Consumers and Other Businesses

2. Interact With People on Social Media to Establish Rapport

3. Know That Men and Women May Be Drawn to Different Platforms, but Don’t Base Your Whole Strategy on Generalization

4. Know What Ages Your Social Media Advertisements Will Influence the Most

5. Choose Your Social Media Platforms Carefully

6. Embrace Social Media as a Tool for Two-Way Communication

7. People Want to Buy from Brands that they Follow on Social Media

On this episode, I answer that question. Here is an article that I reference. 

On this episode, I talk about Facebook adding badges for users/followers to pages that should help boost engagement and foster community. You can read more about it here.

On this episode, I talk about Twitter and some new and noteworthy updates that are on the horizon. I reference this article and specifically:

1. Topic Lists

2. Subscribing to Conversations

3. Re-Order Attached Images

4. Support for Live Photos

5. DM Search

On this episode, I talk about IGTV Tips Based on the Success of Thrillist. You can learn more about this here.

On this episode, I talk about TikTok and Kroger partnering with their new E-commerce feature. More on it here!