Inner Sircle

Inner Sircle

By Adam BrownBusiness
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Inner Sircle episodes

  • Instagram Stories and hacks for more strategic consumption.

    On this episode, I talk Instagram Stories and hacks for increasing consumption.

    1- Ask simple either/or questions

    2- Add a Tap for More Prompt

    3- Increase Time Spent on a Story With Hold to Read

    4- Build Text via Consecutive Posts

    5- Tap for more -- leading users to your Instagram feed or giveaway. 

    4 min
  • Put more content out with your packaging in it!

    On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find you!

    4 min
  • POV: Instagram Explore Ads

    On this episode, I talk about the rollout of Instagram Explore Ads. These (like any new ads product from IG) are compelling and I encourage brands to get in early.  This is a great interest based targeting tool for sure. 

    4 min
  • POV: 8 Social Media stats you shouldn't ignore

    On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore:

    1- "47% of social media marketers say that developing strategies which support business goals is their top challenge"

    2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments"

    3- "77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not"

    4- "67% of consumers say that they are more likely to increase their spending with a brand they follow on social media"

    5- "50% of consumers follow brands on social to learn about new products or services"

    6- "45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service"

    7- "63% of social media marketers believe listening will become more important over the upcoming year"

    8- The most Important one in my eyes: "40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important"

    4 min
  • Pinterest is back?
    On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the social network is showing some promise, especially with influencers - I think it is worth investigating for brands looking for exposure.
    4 min
  • Instagram: Branded Content Ads
    On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content as ads. Take advantage!
    3 min
  • POV: Engagement on social platforms
    On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and lean in heavily on engaging with users.
    3 min
  • POV: Make sure your digital touch points are not broken!
    On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and all of your social platforms are up-to-date and working as they should. Don’t allow a user to land on any of these and think that you’re closed for business or just sloppy, which will allow for attrition.
    3 min
  • POV: Supporting your main sales channel
    On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.
    4 min
  • POV: Facebook Ad Library
    On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to get some ideas and inspiration that you could apply on your own account. Definitely a very useful tool for advertisers.
    3 min

About Inner Sircle

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Strategies, tactics and insights for the Inner Sircle at Sircle Media