On this episode, I talk about the TikTok and GIPHY integrating so you can use GIFs on the platform. I also encourage brands to consider creating their own account and custom GIFs so they can create, deploy and track analytics.  Let us know if we can create some for you!

On this episode, I talk about Barney's filing for bankruptcy and closing some stores. 

On this episode, I rant a little about brands not doing apples to apples comparisons when assessing their own social media success against other brands in the space.  The biggest mistake is centered around paid social. Some brands invest heavily and reap the benefits while others do not invest and then wonder why their accounts seem dormant. If you want to improve your social media results, then you need to invest more time and money into Facebook and Instagram Ads.

On this episode, I talk about influencer pricing and the market in general. This piece on socialmediatoday.com lists out the prices some macro influencers and celebrities are earning and it is worth checking out.  Very impressive numbers for sure! Kinda nutty!

On this episode, I break down this piece put out by Open Sponsorship. It breaks down 3 kets to crushing Influencer Marketing and I couldn't agree with them more. They are:

1. #DitchThePost

2. Introduce The Boost

3. Represent With Content

Enjoy...

On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article.  Here are some top suggestions:

1. Sign up to receive email updates

2. Analyze video content

3. Track social media presence

4. Review top-performing content

7. Monitor changes to a competitor’s site

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more memorable.  

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen. 

On this episode, I talk Instagram Stories and hacks for increasing consumption.

1- Ask simple either/or questions

2- Add a Tap for More Prompt

3- Increase Time Spent on a Story With Hold to Read

4- Build Text via Consecutive Posts

5- Tap for more -- leading users to your Instagram feed or giveaway.