In this episode I talk about the simple hack to help ensure better reach and potential engagement when working with micro influencers on Instagram. Have a deeper business conversation with them and be a little bit more tactical and you can see some improved results. I apologize for the poor audio, I was walking on the streets of Manhattan.

In this episode we talk about how contradictions can really hurt your results when it comes to your social media efforts. Brands are often not fully committed or hedging and as a result they are compromising the results.

In this episode I give my hot take on where Instagram is as we end the first quarter of 2018. Organic reach is way down, stories are the hot ticket and you should be all over paid IG campaigns that include video.

In this episode I rant a little bit about feeling underappreciated for all the hard work we do for our clients. A Social Media Manager has to cover a lot of ground and we put in hard work and dedication day in and day out. Clients typically are blown away with it early on and then become so accustomed to it that they start to undervalue it and begin to sweat the wrong details. I wish they would take a second to sit and reflect about all that we do for them more.

In this episode I talk about the hardest part of running a client services agency, at least from my point of you. Businesses have been burned by agencies so many times in the past that it is a constant uphill battle to show them why you were different. I wish my clients looked at me more like an employee and saw how I I’ll performed some of the best they have ever had. Instead I get put in the agency bucket and constantly have to prove that I add value in an even deeper way than any employee ever would.

In this episode I talk about the power of social media in selling. If you have a business or sell a product and want to be successful these days you need to be leveraging social media, plain and simple.

On this episode I talk about the value of community management and why it is something you should enjoy and engage in and not just dismiss. It is the whole point of social media.

On this episode I talk about just getting out there and doing. So much time is wasted thinking about it why social media doesn’t work and if you put the time into just experimenting I think you will find the reasons why it does.

In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing Stories. This is where the consumer attention is and therefore this is where the brands should be.

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you accomplish your goals faster and more efficiently, but first the business needs to define those goals and put the tools in place accomplish them.