Inner Sircle

In this episode I talk about Instagram Stories and some of the compelling stats behind them. Brands need to really change their point of view on this platform and start to invest more time and energy into producing Stories. This is where the consumer attention is and therefore this is where the brands should be.

In this episode we talk about how the business objectives should drive social media and not the other way around. Social networks will help you accomplish your goals faster and more efficiently, but first the business needs to define those goals and put the tools in place accomplish them.

Don’t pigeonhole your social media efforts. Your social media manager should touch all aspects of your business.

On the episode i give my quick hot take on the Vero app and I apologize for the sound - i was on the move walking to work and I just wanted to get some thoughts down before I step into a really busy day. Bottom line is I think it’s a little too early to tell but people should get in there and mess around and form your own opinions!

In this episode we talk about why you need to balance the art and science of your messaging plan if you want to win with your social media strategy.

In this episode we take the KPI’s of social media conversation a bit deeper to better explain our position as an agency.

In this episode we talk about the KPI conversation and why it really comes from the business first and not something that is generated from the social media firm or any marketing partner for that matter. Once a brand or a business has articulated what they want to have happen then their partners should create plans that specifically focus on those outcomes.

On this episode we explain why PR firms are not built for social media management and why they are the one higher for that role. PR firms are mission critical partners when it comes to awareness and exposure and for a brand seeking those there are many great partners out there to choose from. Those are not the right partners for day-to-day social however.

In this episode Adam dives a bit deeper into his Instagram point of view and how to better explain it to retailers, partners or investors who might be less in the know and need some guidance and education.

On this episode I talk about why websites are in mission critical component of your digital game plan, even if you don’t focus on e-commerce.