In this episode, my guest is Kristi Faulkner of Womenkind, a marketing communications company focused on branding and marketing to a women’s audience.  Kristi is a very insightful person, very passionate about bringing empathy to advertising and marketing and removing stereotyping from that.  This was a really fascinating interview where we talked about topics ranging from the stereotypes in the conservative advertising industry, why brands need to be empathetic in marketing and even shaving legs!   Listen to the podcast to find out how these are related.

In today's episode of the InnovaBuzz Podcast, Jürgen outlines our process for developing systems and processes, why these are so important for every business and how you can benefit from the Business Systems Summit.

In today's podcast, Jürgen reflects on the recent planning retreat he ran as a JV with a number of other businesses and describes the lessons he took away from running that event.

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In this episode, my guest is Lolly Daskal, founder and CEO of Lead from Within, a leadership coaching consultancy. Lolly is a prolific author, who publishes regular contributions in The HBR, The Huffington Post, Inc and Medium among others. The Huffington Post called Lolly, “One of the Most Inspiring Women in the World.”  This was a really inspiring interview where we talked about the seven archetypes that “live” within all of us and how there two competing polar opposites to each archetype, but only one of those serves us and others in a great leadership capacity.   Listen to the podcast to find out more.

In today's podcast, Jürgen talks about who the ideal audience is for your message - who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.

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In today's podcast, Jürgen talks about using education on your blog to do information marketing.  Interestingly, this is a similar model that Seth Godin refers to as modern marketing, based on empathy, humility, innovation and effectiveness.

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When we meet someone new at a networking event, do we immediately SELL to them and expect to get business?  Unlikely!  Usually, the best we can achieve, is to engage that new acquaintance, get their interest and have follow up meetings that will lead to some sort of business relationship established and may then lead to business as a result of that.  Why then do we expect things to by-pass the building a relationship step online?  Jürgen explores this question on this episode of the InnovaBuzz podcast.

In this episode, my guest is Andrew Yap, founder of Medtasker,  a mobile communication and care coordination platform for hospitals, that improves patients’ safety and hospital efficiency.

Andrew is a medical doctor who became frustrated at the inefficiencies in the hospital communication process and workflow - reliant on pager, fax and phone, still today in the 21st Century.  So he decided to do something about it.

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In this episode of the InnovaBuzz Podcast, Mavis Taguba from Innovabiz interviews Jürgen Strauss and guides him through The Buzz - our Innovation Round designed to help our audience be even more awesome.

In this episode, my guest is Alasdair McGill of Ashton McGill, who help businesses thrive by addressing their strategies, growth and their innovation.

Ali is very passionate about the topic of customer experience and designing products or services for the customer and he states that the way you do this, the way you make the customer the centre of all you do in a business, is innovation.

Listen to the podcast to find out more.