Innova.buzz

Innova.buzz

By Innovation and Human Connection in the Age of AIBusinessEntrepreneurshipMarketing
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Innova.buzz episodes

  • InnovaBuzz Episode #69 - Diony and Dean McPherson, Paperform
    In this episode, my guests are Diony and Dean McPherson of Paperform.
    Paperform is a web platform that enables anyone to create beautiful and functional online forms or product pages quickly, intuitively, and to brand them as they like, all without writing code.
    We talked about really understanding your customer needs, addressing that need with a product that serves your customers and providing an awesome user experience.
    I’m sure you’ll enjoy hearing more directly from both Diony and Dean, listen to the podcast to find out more.
    1 hr 14 min
  • InnovaBuzz Episode #68 – Information Marketing
    Information marketing - in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he'd really like to see the term content marketing replaced by information marketing as this better captures the true purpose.
    Listen to the podcast to find out more.
    22 min
  • InnovaBuzz Episode #67 -Alistair Michener, Drawboard
    In this episode, my guest is Alistair Michener of Drawboard.
    Drawboard has developed an app and a SaaS product, that allow annotation and mock up of digital drawings in PDF form and their company has had massive growth over the past 12 months, partly because of a partnership with Microsoft which resulted in the Drawboard App coming pre-installed on various Microsoft Surface Devices.
    We talked about the challenges of a rapidly growing startup and also the secret, to understanding your customer needs and providing an awesome user experience.
    Listen to the podcast to find out more.
    56 min
  • InnovaBuzz Episode #65 - Sharon Taylor, Omny Studio
    In this episode, my guest is Sharon Taylor, CEO of Omny Studio, in Melbourne, Australia.  
    Omny Studio is a podcasting host that provides an all in one solution for on demand audio, to help content producers focus on producing great content and growing their audience.  The InnovaBuzz Podcast is hosted on Omny Studio and it is a great service.
    Sharon talks to us about the power of podcasting, the challenges of a small, rapidly growing company with clients across the world and connecting people and technology.
    Listen to the podcast to find out more.
    51 min
  • InnovaBuzz Episode #64 - Frameworks
    In this episode, Jürgen discusses Frameworks and why they are important and useful.  We show examples of some frameworks, such as the 4-MAT framework for constructing content, a framework for digital marketing and a framework for content marketing. Why, even this podcast is built around a framework!
    21 min
  • InnovaBuzz Episode #63 - James Eder - Causr
    In this episode, my guest is James Eder founder of Causr, an app that helps people connect.  We talked about the challenges of starting up a new business and transforming an idea into a viable and sustainable business model, as well as why it is important to get out of your comfort zone and connect with new people.
    James is a very impressive and inspiring individual, who is on a mission to make a difference in the world, by enabling more people to connect.   
    In fact, to help him with this mission, we are issuing a challenge today - if you choose to accept this challenge (no it is NOT Mission Impossible!), you may well get a special prize, as well as great rewards as outlined in our interview.   Stay tuned later in the podcast, where I’ll outline the details of your mission!   Don’t worry, this tape will NOT self destruct in 60 seconds!
    1 hr 6 min
  • InnovaBuzz Episode #62 - Taking Massive Action
    In today's episode, Jürgen talks about taking massive action - one of the Five Success Principles from NLP.  He lists 3 examples, walking through a marketing campaign, step by step; asking the questions "if you know you can't fail, what would you do?"; and finally alerting to a challenge to be revealed in Episode #63.
    17 min
  • InnovaBuzz Episode #61- Diane Kinney - The Versatility Group
    In this episode of the InnovaBuzz podcast, my guest is Diane Kinney, the owner of the Versatility Group and also co-author with Carrie Dils, of the soon to be released book “Real World Freelancing: The No BS Survival Guide”.  
    We talked about a range of topics from goal focused solution engineering, as Diane called it, to value adding and being a partner to your client, the great SEO myth, project management and content generation.  Diane also coined the phrase “No EASY button!”
    1 hr 13 min

About Innova.buzz

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The InnovaBuzz Podcast: AI, Innovation & Human Connection

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