The Big Themes:

• Offer customers the best in breed solutions: The pace that we see in the Middle East is a very hungry market for technology and knowledge.
• The best way to accelerate: We have done a rollout in 20 countries using that template in a very short period of time. I think this is a big change from the past.
• A very quick return on their investments: So it’s very important to understand the quick wins from these types of projects.
• A journey with our customers: We believe that if they grow, their business grows, we will grow with them. That’s our culture.

The Big Quotes:

"What's your business strategy in the next three to five years?"

“People want to grow. They want to grow quickly. They want to expand.”

“And then I think it's more about focusing on the people.”

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