SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’.

You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast:

https://moz.com/beginners-guide-to-seo

https://ahrefs.com

https://www.semrush.com/

links are still one of the most important aspects of SEO

You have to spend at least 2 weeks getting into the ‘weeds’ of SEO keyword research before you start working

You can connect with James on Linkedin here https://au.linkedin.com/in/norquay
and on twitter here: https://twitter.com/connections8

On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.

Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.

On the episode we cover a range of topics including:

* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-10) definition* in-market audiences

…. and because you obviously love podcasts, you can check out the Symphonic Digita podcast here.

Automatic Transcript here

Paid Search for Startups with Steffen Horst Steffen Horst CEO & Co-Founder | Symphonic Digital 00:00:00 – 00:05:01 Thirty seven percent of all money spent on digital advertising is through Google. That’s over one hundred billion dollars a year spent globally through the Google platform as you can say Google’s not a platform or a channel that you can afford to ignore with your business. But more importantly, there’s no barrier to entry to advertise on Google. So any business regardless of how small will hound you can open an account and be appetizing on the world’s biggest advertising platform within minutes. I’m Jerry Doyle. And this is the practical podcast where I bring marketing experts around the world to you to help you drop your marketing Deva’s forward. Let’s get this show. So welcome to this week’s episode where again you being Tyler focused on paid search. And when we talk about hide such a postman talking about Google and Atwood’s because Google pretty much owns this market. And to help us get through this very important part of the moxie makes we had joined by Stephan host who is the CEO and co founder of symphonic digital and a longtime friend of mine says Stephan, welcome to my podcast. Thanks for having me, really quick background Stephan. And I worked together in London with an agency reprise media. I hide thing. How long ago that is now, but it was a robbery, and when he had some absolutely brilliant times and we worked on a number of quite high profile pitches together. And I still have a very clear memory of looking across the reprise meteorology office, when’s deafen the phone call from Coca Cola saying whether we’d want to pitch or not. And I what she’s feisty tender with two big thumbs up to signal that we’d actually. Wonder if the code and it led that and nut that’s itchy my memory. That’s what I think of when I imagine you. It’s you on the fine with your thumbs up like Aw with one this. We couldn’t believe it. So that’s that’s out his ACA. So whenever you see a Coca Cola cutoff sparks memory. I just I just have a mind’s eye of your face grinning across that long. That was a special moment many long nights laying out PowerPoint slides and the voter table. That’s good times. Good experiences. And what’s great for everyone? Let’s use the show is you could NAS for someone who’s got more experienced white around the world on huge brands in paid search, which is great because it means that experience is gonna come to you through these podcasts when we start talking about how we can possibly compete against these big brands, and that’s where I want to get started. When I think about hide such a with come from wicked agencies with hundreds of dedicate...

On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.

Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.

On the episode we cover a range of topics including:

* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-10) definition* in-market audiences

…. and because you obviously love podcasts, you can check out the Symphonic Digita podcast here.

Automatic Transcript here

Paid Search for Startups with Steffen Horst Steffen Horst CEO & Co-Founder | Symphonic Digital 00:00:00 – 00:05:01 Thirty seven percent of all money spent on digital advertising is through Google. That’s over one hundred billion dollars a year spent globally through the Google platform as you can say Google’s not a platform or a channel that you can afford to ignore with your business. But more importantly, there’s no barrier to entry to advertise on Google. So any business regardless of how small will hound you can open an account and be appetizing on the world’s biggest advertising platform within minutes. I’m Jerry Doyle. And this is the practical podcast where I bring marketing experts around the world to you to help you drop your marketing Deva’s forward. Let’s get this show. So welcome to this week’s episode where again you being Tyler focused on paid search. And when we talk about hide such a postman talking about Google and Atwood’s because Google pretty much owns this market. And to help us get through this very important part of the moxie makes we had joined by Stephan host who is the CEO and co founder of symphonic digital and a longtime friend of mine says Stephan, welcome to my podcast. Thanks for having me, really quick background Stephan. And I worked together in London with an agency reprise media. I hide thing. How long ago that is now, but it was a robbery, and when he had some absolutely brilliant times and we worked on a number of quite high profile pitches together. And I still have a very clear memory of looking across the reprise meteorology office, when’s deafen the phone call from Coca Cola saying whether we’d want to pitch or not. And I what she’s feisty tender with two big thumbs up to signal that we’d actually. Wonder if the code and it led that and nut that’s itchy my memory. That’s what I think of when I imagine you. It’s you on the fine with your thumbs up like Aw with one this. We couldn’t believe it. So that’s that’s out his ACA. So whenever you see a Coca Cola cutoff sparks memory. I just I just have a mind’s eye of your face grinning across that long. That was a special moment many long nights laying out PowerPoint slides and the voter table. That’s good times. Good experiences. And what’s great for everyone? Let’s use the show is you could NAS for someone who’s got more experienced white around the world on huge brands in paid search, which is great because it means that experience is gonna come to you through these podcasts when we start talking about how we can possibly compete against these big brands, and that’s where I want to get started. When I think about hide such a with come from wicked agencies with hundreds of dedi...

Like it or not, if you’re a founder of a Startup company your in sales.

In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ relentless thirst for knowledge and his ability to apply that knowledge in real-world situations makes him a truly versatile salesperson. Matthew has owned companies with sales in excess of $100 Million in diverse areas such as IT and Software Consultancy, Real Estate, Health, Business Licensing and Franchising.

Highlights:

* Salespeople are the best salespeople* Sales and Marketing need to work together* If your conversion rate Sucks, then pushing more leads through marketing is a waste of time. * People are generally lazy thinkers* I think the founders have an advantage * Make sure your email is talking to your CRM* ZoHo – it is cheap, easy, flexible and has a great community. * Don’t have a copy with a person unless I’ve qualified the value on the person* “have a virtual coffee”* Find the Sneezer – the person who can refer you to someone who can refer you more than one person* Managing time in a founder’s life if super important* Don’t abdicate the function of sales* Salespeople default to positive* “are you ready to belly up to the bar for a big slice of rejection pie”* Business owners who don’t understand sales set their salespeople up for failure every day* How do I get that first sales meeting?* Everyone loves to have their opinion asked

Transcript

Sales for Startups, if youre a founder youre in sales 00:00:00 – 00:05:04 Whether you realize it or not sales is very much part of the founders job. Not only could you be selling to customers. But you’re also to sell to investors here, employees and your friends and family after old. They’re the ones questioning why you started his journey in the first place on today’s episode. We talk all about sales. We try to help you become a better salesperson, even if it’s not a skill that Ye would instantly side that you have I’m Jared Doyle. And this is a facto podcast, right experts. From around the world to help you drive your business forward. Let’s get into this week’s episode. Hi. And welcome to this week’s episode where we’re going to be focusing all around sales and selling and how you can drive your business forward this week way. Joined by Matthew watt, who is the CEO of velocity selling. And luckily for us Matthew has a haven experience in beta based software and technology companies helping build scalable solutions, which is absolutely perfect. If you’re a founder out there and you’ll building a SAS dot up. Matthews executive kind of person you need to take advice from Saint Matthew. Thank you so much for joining absolute pleasure. How are you? I’m I’m very well. I was just just before we started the show. I just mentioned I had an unexpected delivery. And I’ve just run up the stairs carrying you stand up this. So if there’s a deeper breathing, and it’s episode that’s entirely because I’m unfitting for no other reason Totta podcast. Exactly sorry. Look people listening to this podcast by and large either founders of companies, they’re working in startup companies, and silence is often note the thing that they put down on this day. You don’t say sort of founder and and salesperson and so when I’m really keen to chat to the Stott h...

Like it or not, if you’re a founder of a Startup company your in sales.

In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.
Matthews’ relentless thirst for knowledge and his ability to apply that knowledge in real-world situations makes him a truly versatile salesperson. Matthew has owned companies with sales in excess of $100 Million in diverse areas such as IT and Software Consultancy, Real Estate, Health, Business Licensing and Franchising.

Highlights:

* Salespeople are the best salespeople* Sales and Marketing need to work together* If your conversion rate Sucks, then pushing more leads through marketing is a waste of time. * People are generally lazy thinkers* I think the founders have an advantage * Make sure your email is talking to your CRM* ZoHo – it is cheap, easy, flexible and has a great community. * Don’t have a copy with a person unless I’ve qualified the value on the person* “have a virtual coffee”* Find the Sneezer – the person who can refer you to someone who can refer you more than one person* Managing time in a founder’s life if super important* Don’t abdicate the function of sales* Salespeople default to positive* “are you ready to belly up to the bar for a big slice of rejection pie”* Business owners who don’t understand sales set their salespeople up for failure every day* How do I get that first sales meeting?* Everyone loves to have their opinion asked

Transcript

Sales for Startups, if youre a founder youre in sales 00:00:00 – 00:05:04 Whether you realize it or not sales is very much part of the founders job. Not only could you be selling to customers. But you’re also to sell to investors here, employees and your friends and family after old. They’re the ones questioning why you started his journey in the first place on today’s episode. We talk all about sales. We try to help you become a better salesperson, even if it’s not a skill that Ye would instantly side that you have I’m Jared Doyle. And this is a facto podcast, right experts. From around the world to help you drive your business forward. Let’s get into this week’s episode. Hi. And welcome to this week’s episode where we’re going to be focusing all around sales and selling and how you can drive your business forward this week way. Joined by Matthew watt, who is the CEO of velocity selling. And luckily for us Matthew has a haven experience in beta based software and technology companies helping build scalable solutions, which is absolutely perfect. If you’re a founder out there and you’ll building a SAS dot up. Matthews executive kind of person you need to take advice from Saint Matthew. Thank you so much for joining absolute pleasure. How are you? I’m I’m very well. I was just just before we started the show. I just mentioned I had an unexpected delivery. And I’ve just run up the stairs carrying you stand up this. So if there’s a deeper breathing, and it’s episode that’s entirely because I’m unfitting for no other reason Totta podcast. Exactly sorry. Look people listening to this podcast by and large either founders of companies, they’re working in startup companies, and silence is often note the thing that they put down on this day. You don’t say sort of founder and and salesperson and so when I’m really keen to chat to the...

If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI?

On this episode, I chat with Warren Prasek from Connect Develop You can also check out Warren’s photography at Xoodu

Here is the advice Warren would leave a Startup founder with after a mentoring coffee meeting:

Firstly understand the problem you’re trying to solve, validate that it’s a real problem that people have, and then come up with an idea that might solve that problem and then test it with as many people as you can and then keep iterating in that pattern. So basically constantly evolve your design solution and constantly test that an iterator and improve on it. Don’t wait until you think you’ve got something that is a fantastic product that solves all the problems in that space. Try to focus on a particular set of problems that aren’t solved by anyone currently, and then constantly improve your solution and don’t wait for perfection, because as I said before that’s not possible, you’ve got to get out there and test it, and constantly improve.

Episode Transcript

0:01 – 05:05When you think about the valuable companies in the world today, like Amazon, Google, Netflix EBay, Microsoft, apple visa companies with most of your interactions through user interface. And that’s why user experience it’s such a hot topic right now. In today’s episode. We’re going to dive a little deeper into user experience. And why it’s so important to make these pot of what you consider as you’re building a business. My name’s Jerry Doyle. And this is the facto podcast or bring experts from all over the world together to help you improve your business in marketing communications design, everything that you might need to create a successful business. Hi. And welcome to this week’s episode this week, we’re going to be talking all about USO user experience, and I’m joined by a colleague from longtime ago, Warren pressing who is a seasoned you ex- experienced sort of professional and currently working with the sod up connect develop Warren. Thank you so much for joining me. Hi, jared. Thanks for having me on really interested myself more about U X because it’s something that I use in my everyday business chats with clients I’m talking about you X you and inevitably getting both of those wrong. So actually, I think the first thing we need to before we go any further and talk about details. He quickly distinctly for everyone explained the difference between you X, and you I so we strike again. Yes. Show also use a interface UI design, effectively, that’s everything you see on the screen Yoda Voss or your computer when you’re interacting with the platform. Or out? So if you’re on Facebook, everything you see there in front of you that’s use interface the buttons ups images, you see in really visual representation, whereas you, Alex or user experience is more about housing’s work. Not just how they look it’s how they feel how things taunt together on how you move through an app and bicycling on get the value out of it. So there’s a lot of a lot more in depth kind of background research development design that goes into creating how flows and what’s the most efficient on enjoyable way to use an app rather than just how it looks. That makes a lot of sense to me.

If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do?
Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI?

On this episode, I chat with Warren Prasek from Connect Develop
You can also check out Warren’s photography at Xoodu

Here is the advice Warren would leave a Startup founder with after a mentoring coffee meeting:

Firstly understand the problem you’re trying to solve, validate that it’s a real problem that people have, and then come up with an idea that might solve that problem and then test it with as many people as you can and then keep iterating in that pattern. So basically constantly evolve your design solution and constantly test that an iterator and improve on it. Don’t wait until you think you’ve got something that is a fantastic product that solves all the problems in that space. Try to focus on a particular set of problems that aren’t solved by anyone currently, and then constantly improve your solution and don’t wait for perfection, because as I said before that’s not possible, you’ve got to get out there and test it, and constantly improve.

Episode Transcript

0:01 – 05:05
When you think about the valuable companies in the world today, like Amazon, Google, Netflix EBay, Microsoft, apple visa companies with most of your interactions through user interface. And that’s why user experience it’s such a hot topic right now. In today’s episode. We’re going to dive a little deeper into user experience. And why it’s so important to make these pot of what you consider as you’re building a business. My name’s Jerry Doyle. And this is the facto podcast or bring experts from all over the world together to help you improve your business in marketing communications design, everything that you might need to create a successful business. Hi. And welcome to this week’s episode this week, we’re going to be talking all about USO user experience, and I’m joined by a colleague from longtime ago, Warren pressing who is a seasoned you ex- experienced sort of professional and currently working with the sod up connect develop Warren. Thank you so much for joining me. Hi, jared. Thanks for having me on really interested myself more about U X because it’s something that I use in my everyday business chats with clients I’m talking about you X you and inevitably getting both of those wrong. So actually, I think the first thing we need to before we go any further and talk about details. He quickly distinctly for everyone explained the difference between you X, and you I so we strike again. Yes. Show also use a interface UI design, effectively, that’s everything you see on the screen Yoda Voss or your computer when you’re interacting with the platform. Or out? So if you’re on Facebook, everything you see there in front of you that’s use interface the buttons ups images, you see in really visual representation, whereas you, Alex or user experience is more about housing’s work. Not just how they look it’s how they feel how things taunt together on how you move through an app and bicycling on get the value out of it. So there’s a lot of a lot more in depth kind of background research development design that goes into creating how flows and what’s the most efficient on enjoyable way to use an app rather than just how it looks. That makes a lot of sense to me.

CRO – Conversion Rate Optimization with Luke Chapman

Covering topics including:

* Simple A\B split testing

* Heat Mapping – including crazy egg, hotjar

* Clear Call to actions

* optimizing and creating a fictionless conversion process

* Landing page optimization – Google Optimize, VWO, Optimizly

* What are the key areas of a page to optimize

* Getting the Simple parts of CRO right

Episode Transcript

0:00 – 05:02You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earned money into advertising business. So why is it that after all this time and effort he didn’t focus on? Optimizing the onsite experience. In today’s episode. We’re going to talk about conversion right optimization or Sarah. This is the combination of hot and science that’s entirely focused on increasing number of people who hit your website and converting those into customers. My name’s Jerry Doyle, and this is rectal podcast right market professionals from all over the world to help start up found is like you learn the different marketing out foams to grow your business. Hi and welcome to this week’s episode this week. We’re going to be tightly focused around cri will conversion rate optimization. And with join discuss these topping by league Chapman. Who is a digital strategy marketing automation extraordinary who works with red x digital here in Brisbane. We’ve made look welcome to the show. Thanks jared. Fantastic way going to really explore this area, which I feel like it’s one of those areas when you have a business that often gets overlooked. It’s that thing that you stop stopping use. I actually done always worked to get people to my website chilly that can save what’s happening. And I’m just curious. I mean from your from your side, and that’s come my vision of it from your Cy why do you feel or what do you say that conversion rate optimization is selling Poland for a business to get? Right. These days. Yeah. Well, I guess now you’ve spent all the money will time or all three to get people to you website. So if they get there, and then they ended up leaving without in voting into whatever you close as conversion that’s a bit of a a waste of time in money. So you really want happened allies on that make the most of it. Two different ways to do that as some show. We’ll discuss I mean. Yeah. Well, I mean let let’s get into that. Because I’m sure a lot of people who are listening to this have maybe heard of conversion rate, optimization CRO. But it really maybe fully appreciate all the different elements kind can involve because it’s not like traditional marketing advertising this little components. He is. I mean, we’ve got a very short window here. But can you give us a rough idea of the kind of things you might be working on under the umbrella of Sierra? Yes, I really I guess anything that’s going to push people down that funnel towards converting into festival. And just reducing any points of frictional in the way. That can be also things. Jennifer, my point of view do a lot of testing so AB split testing most people hurdles multi variant testing, which is taking that to another level. And then just is experience you just making things as as possible reducing steps. And all there’s all kinds of ice today that list five in some of those. Yeah. I mean, if we’re going to do a simple ABC split test. So might as people get that, you know, you’ve got two options. So he we’re talking about let’s paint us in our in our heads. I’m ginger marketer. I’m blocking traffic to a website. It’s like car insurance website, sending those a car insurance visitors through to a w...

CRO – Conversion Rate Optimization with Luke Chapman

Covering topics including:

* Simple A\B split testing

* Heat Mapping – including crazy egg, hotjar

* Clear Call to actions

* optimizing and creating a fictionless conversion process

* Landing page optimization – Google Optimize, VWO, Optimizly

* What are the key areas of a page to optimize

* Getting the Simple parts of CRO right

Episode Transcript

0:00 – 05:02
You spent hours creating Facebook ads you’ve carefully selected Utah guardians and even invested thousands of dollars of your hard earned money into advertising business. So why is it that after all this time and effort he didn’t focus on? Optimizing the onsite experience. In today’s episode. We’re going to talk about conversion right optimization or Sarah. This is the combination of hot and science that’s entirely focused on increasing number of people who hit your website and converting those into customers. My name’s Jerry Doyle, and this is rectal podcast right market professionals from all over the world to help start up found is like you learn the different marketing out foams to grow your business. Hi and welcome to this week’s episode this week. We’re going to be tightly focused around cri will conversion rate optimization. And with join discuss these topping by league Chapman. Who is a digital strategy marketing automation extraordinary who works with red x digital here in Brisbane. We’ve made look welcome to the show. Thanks jared. Fantastic way going to really explore this area, which I feel like it’s one of those areas when you have a business that often gets overlooked. It’s that thing that you stop stopping use. I actually done always worked to get people to my website chilly that can save what’s happening. And I’m just curious. I mean from your from your side, and that’s come my vision of it from your Cy why do you feel or what do you say that conversion rate optimization is selling Poland for a business to get? Right. These days. Yeah. Well, I guess now you’ve spent all the money will time or all three to get people to you website. So if they get there, and then they ended up leaving without in voting into whatever you close as conversion that’s a bit of a a waste of time in money. So you really want happened allies on that make the most of it. Two different ways to do that as some show. We’ll discuss I mean. Yeah. Well, I mean let let’s get into that. Because I’m sure a lot of people who are listening to this have maybe heard of conversion rate, optimization CRO. But it really maybe fully appreciate all the different elements kind can involve because it’s not like traditional marketing advertising this little components. He is. I mean, we’ve got a very short window here. But can you give us a rough idea of the kind of things you might be working on under the umbrella of Sierra? Yes, I really I guess anything that’s going to push people down that funnel towards converting into festival. And just reducing any points of frictional in the way. That can be also things. Jennifer, my point of view do a lot of testing so AB split testing most people hurdles multi variant testing, which is taking that to another level. And then just is experience you just making things as as possible reducing steps. And all there’s all kinds of ice today that list five in some of those. Yeah. I mean, if we’re going to do a simple ABC split test. So might as people get that, you know, you’ve got two options. So he we’re talking about let’s paint us in our in our heads. I’m ginger marketer. I’m blocking traffic to a website. It’s like car insurance website,

What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ?

What about Nike‘s “crazy women” ad?

Why is one ad, so much better than the other?

“To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”

Wise words from Amir Bazrafshan Managing Director at Apricot Video Marketing

You can hear the full episode here, where we discuss:

* The basic level of quality needed for video campaign – however using your mobile phone is fine * Sound – the unsung hero of a good video* Building conversion funnels into your videos* Using YouTube for brand hero content* Video case studies and how to build rapport between the subject and the viewer* using emotion to justify an emotional decision* We talk the emotion in the latest Nike commercials* purpose marketing and how brands are getting it wrong* The Shoe Dog Book by Nike’s founder* We talk about not confusing tactics with strategy* Why view count is one of the least important metrics for video * Should you do direct to camera or use stock video* How do you hire someone to hep you with video

Episode Transcript

0:00 – 05:07Video is one of the hottest trends in marketing right now. And it’s easy to see why last year four point six billion video ads watched online and those same videos produced twelve hundred percent more shares than text any midges combined on social media, but video is much more than just a tactic in this podcast, I discussed how video is the ideal medium to live your brand message. Why is it that your business? Does what it does? I’m Jerry Doyle. And this is the practical podcast, bribing you mock knee experts from around the world to help you advance your business. That’s getting today is episode talking about video marketing. So welcome to this week’s episode and this week we are joined by a Baz Zaref Shan from Aprecu video marketing old way over in the UK. Welcome in me to the Shire. Hey, Jared, thanks for having me van testee. So so as a citizen, I’m glad to have every British person. I can on the show I lived in Britain for ten years. So it’s great to have somebody from the other side of the weld sharing their insights and this week. We gotta be talking about video marketing, which is near and dear to my heart, and he’s one of the trending topics for all forms of online marketing on but also marketing general, so this should be fantastic episode to help you help your business utilize these new formity marketing, which I’m going to be honest is probably quite daunting when you get started. But hopefully, the end of this podcast amaze going to be able to share some insights for us, which makes it same a little bit less daunting. So I’m going to jump straight in. With the through the first question the same question. I asked every week. I think he’s going to be bit different for you woke with focused on here is trying to understand if there’s any kind of competitive advantage or difference that a founder of a small startup company can bring to video marketing to compete with the businesses because obviously we’ve got massive differences in budgets. He so what can a small business or a founder of a small business due to possibly can pay with the kind of budgets that a lodge organization might happen meal? Yeah. As really good Arabia question.