Up Next In Commerce

Innovating in Niche Spaces


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What are the benefits of having a passion project for a career? Rob Bossen, CEO of Grey Duck, shares that his passion for stand-up paddleboarding allows him to innovate within the niche spaces of outdoor water activities to bring solutions to consumers. Tune in to hear more about Rob’s transition from finance to outdoor water activities and what his experiences have taught him throughout his journey.  


Tune in to learn:

  • About Grey Duck’s stand-up paddle board innovation (08:40)
  • How Grey Duck sells direct to consumers (13:25)
  • About the growing trend for inflatable products (16:00)
  • Why the used product market is on the rise (28:00)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.

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