The Jeffs talk about expectations & how to drive high performance in your organization. They chat about:
 • Individual competency measured against clearly defined & accepted roles.
 • Defining performance standards & setting expectations.
 • Implementing accountability across an organization.


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The Jeffs talk about what it takes to improve the decision-making process in your organization. They dive into:
 • Having a culture of empowerment instead of a culture of autonomy.
 • Minimizing unnecessary policies & procedures.
 • The Four Cs of decision-making & how to apply them to your business.

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In this episode, the Jeffs talk about organizational targets and goals and how they relate to your mission, vision, and values. They discuss:
 • The foundation of sustainable, strategic growth.
 • Long-term targets vs. short-term goals and why they matter.
 • How to make your goals and targets measurable.

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In this episode, the Jeffs talk about what it takes to keep everyone in your organization rowing in the same direction. They discuss:
 • The difference between your mission & your vision.
 • How to get buy-in from everyone in your organization.
 • The importance of defined core values.

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In this episode, the Jeffs talk about four keys to creating a client-focused sales culture. They dive into:
 • Establishing a process and a regular cadence to review sales performance.
 • Defining and refining the culture of your organization.
 • How to address and swiftly correct recurring issues.

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In this episode, the Jeffs deep-dive into what it takes to be a successful salesperson. They talk about:
 • How to deliver a compelling presentation.
 • Conditioning your clients to generate referrals.
 • The seven critical practices of a high performance sales team.

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In this episode, the Jeffs talk about target markets & why they matter. They discuss:
 • The importance of knowing your ideal customer.
 • Utilizing third-party data to inform your messaging.
 • Four things you must do to get the most from your marketing investments.

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The Jeffs talk about the client engagement process and how to refine it in your business. They discuss:
 • Maximizing lifetime value and enhancing the customer journey.
 • The importance of developing a documented engagement process.
 • Three steps you can do to improve client engagement with your business.

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The Jeffs are back with a new season! In this first episode of season two, they chat about:
 • The Unique Value Proposition and why it's important.
 • Discovering your target market.
 • Four simple things you can do to help your business stand out.

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Dr. Thomas Graham, Chief Innovation Officer of Kettering Health, joins the Jeffs to share insights about:
• Building a culture of innovation in organizations.
• Clinical-driven innovation vs. research-driven innovation.
• The future of innovation in the medical industry.

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